Bear Grylls adventure park for Birmingham and Peppa Pig goes global in Merlin plans | attractionsmanagement.com news
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Bear Grylls adventure park for Birmingham and Peppa Pig goes global in Merlin plans
POSTED 17 Oct 2017 . BY Tom Anstey
The Bear Grylls Adventure attraction, to open in 2018, is targeted at the adventure-based experiences market
Merlin Entertainments has revealed plans for a Bear Grylls adventure park in Birmingham and a chain of attractions based on the Peppa Pig brand to launch worldwide.

The Bear Grylls attraction will open in 2018, targeting the adventure-based experiences market with a high ropes course and a skydiving experience at Birmingham’s National Exhibition Centre (NEC).

Earlier this year, Merlin lodged plans with Solihull Metropolitan Borough Council for the secret £20m (US$26.4m, €22.3m) scheme, then dubbed “Project Thor”.

The 145,000sq ft (13,500sq m) park will have the capacity for up to 2,000 visitors a day, and feature a shop and café.

Merlin also disclosed a multi-territory agreement with Entertainment One (eOne) to open Peppa Pig themed attractions and accommodation outside of the UK.

The plans include the first standalone Peppa Pig theme park, set to open in 2019, and two new in-park Peppa Pig areas at existing theme parks in 2018.

Peppa Pig – one of the world’s leading pre-school IPs – is broadcast in 180 territories and in 40 different languages.

“The rollout of new attractions as part of this deal will further diversify our portfolio – by brand, customer type and geography,” said Merlin chief executive Nick Varney.

“Our Merlin Magic Making creative team is already well progressed in working with our partners at eOne to develop these new concepts which will complement our existing brands and extend our reach into the important pre-school market.”

The new partnerships were announced as part of a trading update from Merlin, with the operator reporting a 12.4 per cent rise in total revenue for the 40 weeks ended 7 October 2017. Like-for-like revenue, however, was flat due to “difficult summer trading” in Merlin’s midway London and European theme parks following "the series of terror attacks and unfavourable weather".
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
Peppa Pig – one of the world’s leading pre-school IPs – is broadcast in 180 territories and in 40 different languages
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Jobs    News   Products   Magazine
NEWS
Bear Grylls adventure park for Birmingham and Peppa Pig goes global in Merlin plans
POSTED 17 Oct 2017 . BY Tom Anstey
The Bear Grylls Adventure attraction, to open in 2018, is targeted at the adventure-based experiences market
Merlin Entertainments has revealed plans for a Bear Grylls adventure park in Birmingham and a chain of attractions based on the Peppa Pig brand to launch worldwide.

The Bear Grylls attraction will open in 2018, targeting the adventure-based experiences market with a high ropes course and a skydiving experience at Birmingham’s National Exhibition Centre (NEC).

Earlier this year, Merlin lodged plans with Solihull Metropolitan Borough Council for the secret £20m (US$26.4m, €22.3m) scheme, then dubbed “Project Thor”.

The 145,000sq ft (13,500sq m) park will have the capacity for up to 2,000 visitors a day, and feature a shop and café.

Merlin also disclosed a multi-territory agreement with Entertainment One (eOne) to open Peppa Pig themed attractions and accommodation outside of the UK.

The plans include the first standalone Peppa Pig theme park, set to open in 2019, and two new in-park Peppa Pig areas at existing theme parks in 2018.

Peppa Pig – one of the world’s leading pre-school IPs – is broadcast in 180 territories and in 40 different languages.

“The rollout of new attractions as part of this deal will further diversify our portfolio – by brand, customer type and geography,” said Merlin chief executive Nick Varney.

“Our Merlin Magic Making creative team is already well progressed in working with our partners at eOne to develop these new concepts which will complement our existing brands and extend our reach into the important pre-school market.”

The new partnerships were announced as part of a trading update from Merlin, with the operator reporting a 12.4 per cent rise in total revenue for the 40 weeks ended 7 October 2017. Like-for-like revenue, however, was flat due to “difficult summer trading” in Merlin’s midway London and European theme parks following "the series of terror attacks and unfavourable weather".
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
Peppa Pig – one of the world’s leading pre-school IPs – is broadcast in 180 territories and in 40 different languages
RELATED STORIES
Bear Grylls Survival Academy launches at ZSL Whipsnade Zoo


Adventure survivalist Bear Grylls and ZSL Whipsnade Zoo in Bedfordshire, UK, have teamed up to bring a brand new summer academy for kids to put their survival skills to the test.
Bear Grylls Fitness to launch in London


Explorer Bear Grylls will be launching his indoor fitness programme in London at trampoline park provider Oxygen Freejumping this Friday (7 April 2017).
Peppa Pig World nears opening date at Leolandia


Cartoon sensation Peppa Pig will be the star of Leolandia’s latest attraction when the Italian theme park reopens for the season on 28 March.
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Doctors in Belgium prescribe museum visits for patients struggling with pandemic stress
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Universal Resort Beijing welcomes first visitors
Universal Parks & Resorts has opened the first phase of its new Universal Beijing Resort, marking its entry into the fast-growing Chinese attractions market.
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion presents Moby Dick – Friends to the rescue! at IAAPA Expo Barcelona
Red Raion, the CGI studio specialising in media-based attractions, will be attending this year’s IAAPA Expo Europe. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

29-30 Sep 2021

International Wellness Tourism Conference

Virtual conference, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

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