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NEWS
London's Serpentine Gallery opens ESPA-sponsored Pavilion
POSTED 06 Jun 2012 . BY Pete Hayman
Image: The Serpentine Gallery Pavilion 2012

The Serpentine Gallery in London, UK has opened its 2012 Pavilion - designed by Herzog and de Meuron/Ai Weiwei and sponsored by international spa group ESPA.

ESPA confirmed its sponsorship in March - the first of its cultural partnerships this year. The 2012 Pavilion also forms part of the London 2012 Festival.

The Pavilion is designed to enable visitors able to go beneath the Serpentine lawn to explore the "hidden history" of the gallery's previous 11 commissions.

A total of 11 columns represent previous structures, while the 12th supports a floating roof 1.4m (4.6ft) above the ground. Design features of the Pavilion include cork cladding.

Serpentine Gallery director Julia Peyton-Jones and co-director Hans Ulrich Obrist said: "It is a great honour to be working with Herzog and de Meuron and Ai Weiwei, the design team behind Beijing's superb Bird's Nest Stadium."

The Pavilion will remain open until 14 October.

Details: www.serpentinegallery.org

Image (c) Herzog and de Meuron and Ai Weiwei/Image (c) 2012 Iwan Baan
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NEWS
London's Serpentine Gallery opens ESPA-sponsored Pavilion
POSTED 06 Jun 2012 . BY Pete Hayman
Image: The Serpentine Gallery Pavilion 2012

The Serpentine Gallery in London, UK has opened its 2012 Pavilion - designed by Herzog and de Meuron/Ai Weiwei and sponsored by international spa group ESPA.

ESPA confirmed its sponsorship in March - the first of its cultural partnerships this year. The 2012 Pavilion also forms part of the London 2012 Festival.

The Pavilion is designed to enable visitors able to go beneath the Serpentine lawn to explore the "hidden history" of the gallery's previous 11 commissions.

A total of 11 columns represent previous structures, while the 12th supports a floating roof 1.4m (4.6ft) above the ground. Design features of the Pavilion include cork cladding.

Serpentine Gallery director Julia Peyton-Jones and co-director Hans Ulrich Obrist said: "It is a great honour to be working with Herzog and de Meuron and Ai Weiwei, the design team behind Beijing's superb Bird's Nest Stadium."

The Pavilion will remain open until 14 October.

Details: www.serpentinegallery.org

Image (c) Herzog and de Meuron and Ai Weiwei/Image (c) 2012 Iwan Baan
RELATED STORIES
MORE NEWS
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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