Merlin opens Legoland Florida | attractionsmanagement.com news
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NEWS
Merlin opens Legoland Florida
POSTED 17 Oct 2011 . BY Tom Walker
Merlin Entertainments has opened its latest Legoland attraction in Winter Haven, Florida, US.

The new 150-acre (60.7-hectare) Legoland Florida is the fourth Lego-branded park and features more than 50 rides and shows across 10 themed zones.

These include The Beginning, which boasts an Island in the Sky, a 31m rotating platform ride with a 360 view of the entire park, plus one of the biggest Lego shops in the world where, uniquely, visitors can create their own 'mini figures'.

Merlin has already revealed details of its continuous investment programme for the park with a waterpark scheduled to open in 2012, and the addition of accommodation and other second gate attractions from the Merlin portfolio over time.

Nick Varney, CEO of Merlin Entertainments, said: "Legoland Florida is one of the most exciting and important projects Merlin has ever developed.

"It provides a unique opportunity for us; Florida is the biggest family tourist centre in the world; and as a result of this project we have already agreed to be part of a major new retail and leisure plan for Orlando bringing three more of our 'midway' brands to the area."

The park is located on the grounds of the former Cypress Gardens theme park, which Merlin acquired for $156m (114m euro, £100m) in 2009.

Varney told Attractions Management that the advantages of going into an existing theme park were huge.

"The development of the park only took little more than two years and it cost much less than a new build would have done. We had relatively few problems with planning because it was already zoned and licensed.

Most of the big things that cause the problems are infrastructure, from car parking through to laying down the drainage. These were already there, plus we had support from the local community," he said.

"What's truly spectacular about Legoland Florida is that although it's a new theme park, it looks like it's been there for ever. It's just beautiful."For a full interview with Nick Varney, look out for Attractions Management Q4 2011 (p.22) - out beginning of November.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
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NEWS
Merlin opens Legoland Florida
POSTED 17 Oct 2011 . BY Tom Walker
Merlin Entertainments has opened its latest Legoland attraction in Winter Haven, Florida, US.

The new 150-acre (60.7-hectare) Legoland Florida is the fourth Lego-branded park and features more than 50 rides and shows across 10 themed zones.

These include The Beginning, which boasts an Island in the Sky, a 31m rotating platform ride with a 360 view of the entire park, plus one of the biggest Lego shops in the world where, uniquely, visitors can create their own 'mini figures'.

Merlin has already revealed details of its continuous investment programme for the park with a waterpark scheduled to open in 2012, and the addition of accommodation and other second gate attractions from the Merlin portfolio over time.

Nick Varney, CEO of Merlin Entertainments, said: "Legoland Florida is one of the most exciting and important projects Merlin has ever developed.

"It provides a unique opportunity for us; Florida is the biggest family tourist centre in the world; and as a result of this project we have already agreed to be part of a major new retail and leisure plan for Orlando bringing three more of our 'midway' brands to the area."

The park is located on the grounds of the former Cypress Gardens theme park, which Merlin acquired for $156m (114m euro, £100m) in 2009.

Varney told Attractions Management that the advantages of going into an existing theme park were huge.

"The development of the park only took little more than two years and it cost much less than a new build would have done. We had relatively few problems with planning because it was already zoned and licensed.

Most of the big things that cause the problems are infrastructure, from car parking through to laying down the drainage. These were already there, plus we had support from the local community," he said.

"What's truly spectacular about Legoland Florida is that although it's a new theme park, it looks like it's been there for ever. It's just beautiful."For a full interview with Nick Varney, look out for Attractions Management Q4 2011 (p.22) - out beginning of November.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
MORE NEWS
Therme Group to expand global footprint with waterfront wellbeing resort in Toronto
Global wellbeing organisation, Therme Group, has today announced plans for a CAN$350m (€236.3m, £201.8m, US$280.8m) wellbeing resort in Toronto, Canada, at Ontario Place.
Jorvik's global art project will connect 14 cities
The Jorvik Group has launched a major global art project which will connect 14 cities around the world.
Disney World show goes gender-neutral
The Walt Disney World Resort in Orlando, Florida has changed some of its messaging as part of a strategy to become more inclusive to all guests.
IAAPA launches 'digital pass' to encourage delegates to take part virtually
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
+ More profiles  
FEATURED SUPPLIER

IAAPA helps move leisure and attractions industry forward with IAAPA Expo Europe
As the leisure and attractions industry continues to recover and look to the future, IAAPA, the global association for the attractions industry, is moving forward with plans to host IAAPA Expo Europe this September. [more...]
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More videos:
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+ More catalogues  
DIRECTORY
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DIARY

 

28-30 Sep 2021

International Wellness Tourism Conference

Carillon Miami Wellness Resort, Miami, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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