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NEWS
Merlin opens Legoland Florida
POSTED 17 Oct 2011 . BY Tom Walker
Merlin Entertainments has opened its latest Legoland attraction in Winter Haven, Florida, US.

The new 150-acre (60.7-hectare) Legoland Florida is the fourth Lego-branded park and features more than 50 rides and shows across 10 themed zones.

These include The Beginning, which boasts an Island in the Sky, a 31m rotating platform ride with a 360 view of the entire park, plus one of the biggest Lego shops in the world where, uniquely, visitors can create their own 'mini figures'.

Merlin has already revealed details of its continuous investment programme for the park with a waterpark scheduled to open in 2012, and the addition of accommodation and other second gate attractions from the Merlin portfolio over time.

Nick Varney, CEO of Merlin Entertainments, said: "Legoland Florida is one of the most exciting and important projects Merlin has ever developed.

"It provides a unique opportunity for us; Florida is the biggest family tourist centre in the world; and as a result of this project we have already agreed to be part of a major new retail and leisure plan for Orlando bringing three more of our 'midway' brands to the area."

The park is located on the grounds of the former Cypress Gardens theme park, which Merlin acquired for $156m (114m euro, £100m) in 2009.

Varney told Attractions Management that the advantages of going into an existing theme park were huge.

"The development of the park only took little more than two years and it cost much less than a new build would have done. We had relatively few problems with planning because it was already zoned and licensed.

Most of the big things that cause the problems are infrastructure, from car parking through to laying down the drainage. These were already there, plus we had support from the local community," he said.

"What's truly spectacular about Legoland Florida is that although it's a new theme park, it looks like it's been there for ever. It's just beautiful."For a full interview with Nick Varney, look out for Attractions Management Q4 2011 (p.22) - out beginning of November.
MORE NEWS
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
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Recycling and Waste Manager
City of London Corporation
Salary: £40,056 - £44,934pa + local govt pension + benefits
Job location: Epping Forest, Essex , United Kingdom
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COMPANY PROFILES
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
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CATALOGUE GALLERY
 

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DIRECTORY
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08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
04-07 Nov 2024

Global Wellness Summit (GWS)

In person, St Andrews, United Kingdom
+ More diary  
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NEWS
Merlin opens Legoland Florida
POSTED 17 Oct 2011 . BY Tom Walker
Merlin Entertainments has opened its latest Legoland attraction in Winter Haven, Florida, US.

The new 150-acre (60.7-hectare) Legoland Florida is the fourth Lego-branded park and features more than 50 rides and shows across 10 themed zones.

These include The Beginning, which boasts an Island in the Sky, a 31m rotating platform ride with a 360 view of the entire park, plus one of the biggest Lego shops in the world where, uniquely, visitors can create their own 'mini figures'.

Merlin has already revealed details of its continuous investment programme for the park with a waterpark scheduled to open in 2012, and the addition of accommodation and other second gate attractions from the Merlin portfolio over time.

Nick Varney, CEO of Merlin Entertainments, said: "Legoland Florida is one of the most exciting and important projects Merlin has ever developed.

"It provides a unique opportunity for us; Florida is the biggest family tourist centre in the world; and as a result of this project we have already agreed to be part of a major new retail and leisure plan for Orlando bringing three more of our 'midway' brands to the area."

The park is located on the grounds of the former Cypress Gardens theme park, which Merlin acquired for $156m (114m euro, £100m) in 2009.

Varney told Attractions Management that the advantages of going into an existing theme park were huge.

"The development of the park only took little more than two years and it cost much less than a new build would have done. We had relatively few problems with planning because it was already zoned and licensed.

Most of the big things that cause the problems are infrastructure, from car parking through to laying down the drainage. These were already there, plus we had support from the local community," he said.

"What's truly spectacular about Legoland Florida is that although it's a new theme park, it looks like it's been there for ever. It's just beautiful."For a full interview with Nick Varney, look out for Attractions Management Q4 2011 (p.22) - out beginning of November.
MORE NEWS
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
Wake The Tiger launches new 1,000sq m expansion
Wake the Tiger, the Bristol-based immersive art experience, is set to open its 1,000sq m expansion on Friday 2 February.
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
Merlin Entertainments, the LEGO Group and Hasbro have teamed up to create Peppa Pig experiences.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
04-07 Nov 2024

Global Wellness Summit (GWS)

In person, St Andrews, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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