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NEWS
Merlin opens Legoland Florida
POSTED 17 Oct 2011 . BY Tom Walker
Merlin Entertainments has opened its latest Legoland attraction in Winter Haven, Florida, US.

The new 150-acre (60.7-hectare) Legoland Florida is the fourth Lego-branded park and features more than 50 rides and shows across 10 themed zones.

These include The Beginning, which boasts an Island in the Sky, a 31m rotating platform ride with a 360 view of the entire park, plus one of the biggest Lego shops in the world where, uniquely, visitors can create their own 'mini figures'.

Merlin has already revealed details of its continuous investment programme for the park with a waterpark scheduled to open in 2012, and the addition of accommodation and other second gate attractions from the Merlin portfolio over time.

Nick Varney, CEO of Merlin Entertainments, said: "Legoland Florida is one of the most exciting and important projects Merlin has ever developed.

"It provides a unique opportunity for us; Florida is the biggest family tourist centre in the world; and as a result of this project we have already agreed to be part of a major new retail and leisure plan for Orlando bringing three more of our 'midway' brands to the area."

The park is located on the grounds of the former Cypress Gardens theme park, which Merlin acquired for $156m (114m euro, £100m) in 2009.

Varney told Attractions Management that the advantages of going into an existing theme park were huge.

"The development of the park only took little more than two years and it cost much less than a new build would have done. We had relatively few problems with planning because it was already zoned and licensed.

Most of the big things that cause the problems are infrastructure, from car parking through to laying down the drainage. These were already there, plus we had support from the local community," he said.

"What's truly spectacular about Legoland Florida is that although it's a new theme park, it looks like it's been there for ever. It's just beautiful."For a full interview with Nick Varney, look out for Attractions Management Q4 2011 (p.22) - out beginning of November.
MORE NEWS
Disney hints at new gate for Walt Disney World as part of Lake Nona campus development
Disney has filed a planning application that kickstarts the group's plans to create a future regional campus and HQ in Florida, US.
London's Natural History Museum works with Thoughtworks and Amazon Web Services on Urban Nature project
Natural History Museum has embarked on a project which will turn the iconic museum's London location into a biologically diverse green space.
London to get its own "Garden in the sky", as Camden Highline gets green light
Planning approval has been granted for Camden Highline, a project to transform a section of disused railway into a new elevated urban park for London.
Continuum Attractions takes over Loch Ness attraction and pledge £1.5m investment
Continuum Attractions has acquired The Loch Ness Centre and Exhibition near Inverness, Scotland, UK.
+ More news   
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COMPANY PROFILES
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Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
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Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
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05-06 Mar 2023

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Jobs    News   Products   Magazine
NEWS
Merlin opens Legoland Florida
POSTED 17 Oct 2011 . BY Tom Walker
Merlin Entertainments has opened its latest Legoland attraction in Winter Haven, Florida, US.

The new 150-acre (60.7-hectare) Legoland Florida is the fourth Lego-branded park and features more than 50 rides and shows across 10 themed zones.

These include The Beginning, which boasts an Island in the Sky, a 31m rotating platform ride with a 360 view of the entire park, plus one of the biggest Lego shops in the world where, uniquely, visitors can create their own 'mini figures'.

Merlin has already revealed details of its continuous investment programme for the park with a waterpark scheduled to open in 2012, and the addition of accommodation and other second gate attractions from the Merlin portfolio over time.

Nick Varney, CEO of Merlin Entertainments, said: "Legoland Florida is one of the most exciting and important projects Merlin has ever developed.

"It provides a unique opportunity for us; Florida is the biggest family tourist centre in the world; and as a result of this project we have already agreed to be part of a major new retail and leisure plan for Orlando bringing three more of our 'midway' brands to the area."

The park is located on the grounds of the former Cypress Gardens theme park, which Merlin acquired for $156m (114m euro, £100m) in 2009.

Varney told Attractions Management that the advantages of going into an existing theme park were huge.

"The development of the park only took little more than two years and it cost much less than a new build would have done. We had relatively few problems with planning because it was already zoned and licensed.

Most of the big things that cause the problems are infrastructure, from car parking through to laying down the drainage. These were already there, plus we had support from the local community," he said.

"What's truly spectacular about Legoland Florida is that although it's a new theme park, it looks like it's been there for ever. It's just beautiful."For a full interview with Nick Varney, look out for Attractions Management Q4 2011 (p.22) - out beginning of November.
MORE NEWS
Disney hints at new gate for Walt Disney World as part of Lake Nona campus development
Disney has filed a planning application that kickstarts the group's plans to create a future regional campus and HQ in Florida, US.
London's Natural History Museum works with Thoughtworks and Amazon Web Services on Urban Nature project
Natural History Museum has embarked on a project which will turn the iconic museum's London location into a biologically diverse green space.
London to get its own "Garden in the sky", as Camden Highline gets green light
Planning approval has been granted for Camden Highline, a project to transform a section of disused railway into a new elevated urban park for London.
Continuum Attractions takes over Loch Ness attraction and pledge £1.5m investment
Continuum Attractions has acquired The Loch Ness Centre and Exhibition near Inverness, Scotland, UK.
Esbjerg’s landmark maritime center, designed by WERK Arkitekter and Snøhetta, opens to the public
A new landmark maritime centre has opened to the public in Esbjerg, Denmark.
SEVEN to open world’s first indoor Discovery Adventures centres in Saudi Arabia
Saudi Entertainment Ventures (SEVEN) has signed an exclusive partnership agreement with Warner Bros. Discovery to bring purpose-built indoor adventures centres to the Kingdom.
+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
+ More profiles  
FEATURED SUPPLIER

Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
There is no place like IAAPA Expo, it’s the place to take in the most exciting sights, smells, tastes, and sensations that will take your career and attraction to new heights! The excitement, energy and opportunity are palpable. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide's all-in-one waterplay entertainment center
RideHOUSE is an iconic waterplay complex purposefully designed for young kids and families to enjoy. Find out more...
More videos:
Keynote | Moby Dick - Friends to the rescue! – Red Raion
Testimonial Richard Needham - SimEx-Iwerks Entertainment – Red Raion
Red Raion Showreel 2022 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-06 Mar 2023

CryoCON 2023

Renaissance at Plano Legacy West Hotel, Dallas, United States
10-12 May 2023

Asia Pool & Spa Expo

China Import & Export Fair Complex, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

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