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NEWS
Merlin opens Legoland Florida
POSTED 17 Oct 2011 . BY Tom Walker
Merlin Entertainments has opened its latest Legoland attraction in Winter Haven, Florida, US.

The new 150-acre (60.7-hectare) Legoland Florida is the fourth Lego-branded park and features more than 50 rides and shows across 10 themed zones.

These include The Beginning, which boasts an Island in the Sky, a 31m rotating platform ride with a 360 view of the entire park, plus one of the biggest Lego shops in the world where, uniquely, visitors can create their own 'mini figures'.

Merlin has already revealed details of its continuous investment programme for the park with a waterpark scheduled to open in 2012, and the addition of accommodation and other second gate attractions from the Merlin portfolio over time.

Nick Varney, CEO of Merlin Entertainments, said: "Legoland Florida is one of the most exciting and important projects Merlin has ever developed.

"It provides a unique opportunity for us; Florida is the biggest family tourist centre in the world; and as a result of this project we have already agreed to be part of a major new retail and leisure plan for Orlando bringing three more of our 'midway' brands to the area."

The park is located on the grounds of the former Cypress Gardens theme park, which Merlin acquired for $156m (114m euro, £100m) in 2009.

Varney told Attractions Management that the advantages of going into an existing theme park were huge.

"The development of the park only took little more than two years and it cost much less than a new build would have done. We had relatively few problems with planning because it was already zoned and licensed.

Most of the big things that cause the problems are infrastructure, from car parking through to laying down the drainage. These were already there, plus we had support from the local community," he said.

"What's truly spectacular about Legoland Florida is that although it's a new theme park, it looks like it's been there for ever. It's just beautiful."For a full interview with Nick Varney, look out for Attractions Management Q4 2011 (p.22) - out beginning of November.
MORE NEWS
Alton Towers' iconic Nemesis coaster closes for major revamp
The famous Nemesis ride at UK theme park, Alton Towers, has closed for a major revamp.
Bob Iger's return to Disney sparks major restructuring focused on creativity and storytelling
Disney is set to undergo a "major restructuring" following the shock return of CEO Bob Iger.
Battersea Power Station's chimney experience whisks guests up 109m in a glass elevator
The highly anticipated chimney lift experience at the Battersea Power Station has opened to the public.
Eureka! tackles STEM with new Science + Discovery Centre
Eureka! Science + Discovery Centre in Seacombe, UK, has opened its doors to the public.
+ More news   
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COMPANY PROFILES
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Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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FEATURED SUPPLIER

Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
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VIDEO GALLERY

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Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
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DIARY

 

01-07 Dec 2022

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tbc, Dunedin, New Zealand
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Jobs    News   Products   Magazine
NEWS
Merlin opens Legoland Florida
POSTED 17 Oct 2011 . BY Tom Walker
Merlin Entertainments has opened its latest Legoland attraction in Winter Haven, Florida, US.

The new 150-acre (60.7-hectare) Legoland Florida is the fourth Lego-branded park and features more than 50 rides and shows across 10 themed zones.

These include The Beginning, which boasts an Island in the Sky, a 31m rotating platform ride with a 360 view of the entire park, plus one of the biggest Lego shops in the world where, uniquely, visitors can create their own 'mini figures'.

Merlin has already revealed details of its continuous investment programme for the park with a waterpark scheduled to open in 2012, and the addition of accommodation and other second gate attractions from the Merlin portfolio over time.

Nick Varney, CEO of Merlin Entertainments, said: "Legoland Florida is one of the most exciting and important projects Merlin has ever developed.

"It provides a unique opportunity for us; Florida is the biggest family tourist centre in the world; and as a result of this project we have already agreed to be part of a major new retail and leisure plan for Orlando bringing three more of our 'midway' brands to the area."

The park is located on the grounds of the former Cypress Gardens theme park, which Merlin acquired for $156m (114m euro, £100m) in 2009.

Varney told Attractions Management that the advantages of going into an existing theme park were huge.

"The development of the park only took little more than two years and it cost much less than a new build would have done. We had relatively few problems with planning because it was already zoned and licensed.

Most of the big things that cause the problems are infrastructure, from car parking through to laying down the drainage. These were already there, plus we had support from the local community," he said.

"What's truly spectacular about Legoland Florida is that although it's a new theme park, it looks like it's been there for ever. It's just beautiful."For a full interview with Nick Varney, look out for Attractions Management Q4 2011 (p.22) - out beginning of November.
MORE NEWS
Alton Towers' iconic Nemesis coaster closes for major revamp
The famous Nemesis ride at UK theme park, Alton Towers, has closed for a major revamp.
Bob Iger's return to Disney sparks major restructuring focused on creativity and storytelling
Disney is set to undergo a "major restructuring" following the shock return of CEO Bob Iger.
Battersea Power Station's chimney experience whisks guests up 109m in a glass elevator
The highly anticipated chimney lift experience at the Battersea Power Station has opened to the public.
Eureka! tackles STEM with new Science + Discovery Centre
Eureka! Science + Discovery Centre in Seacombe, UK, has opened its doors to the public.
National Trust plans immersive experience at Bath Assembly Rooms
The National Trust has appointed design and build practice Sarner to create a new immersive visitor experience at the iconic Bath Assembly Rooms.
Digital art installation in Nanjing helps the public keep an eye on exoplanets
A permanent public art sculpture allows the public to observe the galaxy's exoplanets – which human life could potentially exist on.
+ More news   
 
COMPANY PROFILES
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
There is no place like IAAPA Expo, it’s the place to take in the most exciting sights, smells, tastes, and sensations that will take your career and attraction to new heights! The excitement, energy and opportunity are palpable. [more...]
VIDEO GALLERY

Red Raion TV - Opening Event: FICO Eataly World
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion TV - Testimonial: Leolandia – Red Raion
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
05-07 Dec 2022

East Cape Futures

Hotel Palmas de Cortez, Los Barriles, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
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