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IAAPA Attractions Expo

The 2019 IAAPA Attractions Expo kicks off on 18 November. Here’s what’s on offer, plus news from a selection of visiting exhibitors


At last year’s IAAPA Expo, the organisation celebrated its centenary. This year, it looks to the next 100 years, as record numbers of industry professionals descend on Orlando for the attractions industry’s largest annual trade show event.

Expected to draw more than 38,000 people this year from more than 100 countries, the expo serves the US$360bn global attractions industry, with more than 1,000 exhibiting companies represented over the course of the week.

IAAPA offers a programme of more than 100 educational sessions and presentations by leading operators on industry trends, new technology, marketing and communications, entertainment, government relations, safety and security, food and beverage, games and merchandise, facility operations, human resources and more.

Speakers this year include keynotes Christine Duffy, president of Carnival Cruise Lines; Vince Kadlubek, co-founder and CEO of creative firm Meow Wolf; and the always popular Legends panel, hosted by BRC’s Bob Rogers.

In these sessions, Duffy will look at the integral role attractions are playing in the cruise line sector, Kadlubek will discuss the consumer’s movement towards creative experiences, and the Legends Panel will go behind the scenes of the creation of Star Wars: Galaxy’s Edge in Disney theme parks.

The conference takes place from 18-22 November and the trade show from 19-22 November. Buyers and decision makers from the world of theme parks, waterparks, FECs, museums, zoos and aquariums will all be in attendance at the show.

The trade show floor will fill 560,000sq ft (52,000sq m), with companies showcasing their latest products and services. For the second time, the show floor will extend beyond the walls of the convention centre into an outdoor structure built for the event. Called the Exploration Station, this area creates exhibit space for more than 130 new exhibitors.

NEED TO KNOW

What: IAAPA Attractions Expo 2019

When: 18-22 November

Where: Orange County Convention Center, Orlando, Florida, US

How much: General registration US$164 (US$299 non-member), Education Conference included with registration (US$359 non-members), Child registration (0-12 years) free, Students US$50 (US$100 non-members)

Register: www.iaapa.org/expos

JRA
Booth: 1369

To celebrate the 25th anniversary of one of TV’s most popular shows – Friends – JRA has collaborated with Warner Bros and Superfly to create a month-long pop-up experience in New York City.

JRA provided planning, design and implementation services for the attraction, which sold out three hours after going on sale and was heralded as “the Louvre of Friends fandom”. The nostalgia-packed space offered fans the opportunity to capture photos with the set recreations, props and costumes from the show. Visit JRA to hear more about this and other projects from its portfolio.

Zamperla
Booth: 2031

Zamperla will be showcasing Galleon+, a new interactive add-on for swinging pirate ship rides. During the ride, guests are divided into two teams, with a gesture control system and scream meters scoring them for volume and lifting their hands when the galleon reaches the top of its arc. Two different captain’s voices encourage riders to play along. A sensor measures the galleon inclination and a camera installed on the mast records the hands lifted. The system assigns points to each team and at the end of the ride, one team is the winner. In parks where lifting hands is not allowed due to safety procedures, the scream meter system is used instead. To find out more, visit the Zamperla booth.

Kraftwerk
Booth: SPONSOR

Kraftwerk Living Technologies’ SFX Motion Seats have been successfully implemented in the largest 4D theatres in the world, rounding off its expertise in creating immersive 4D theatre solutions. With clients also asking for a solution for smaller venues or even individual seat set-ups for VR applications, the audiovisual system integration experts have now introduced an electric drive version of their seats, in addition to the pneumatically driven version.

With the introduction of the electric drive, Kraftwerk Living Technologies is opening up new market segments – not just in theme parks but also in museums, science centers, FECs, brand centers and planetariums.

Simtec
Booth: 1783

Simtec will present the new generation of Hexaflite flying theatres, which is a further development of its successful Hexaflite product sold more than 20 times worldwide. On display at its booth will be its ScreenFlite system, which puts ads, information and messages in motion. Stop by and talk to the Simtec team to find out what solution it has available for your new attraction.

Holovis
Booth: 1378

Holovis has launched HoloTrac – its proprietary solution that transforms destinations into intelligent, connected spaces to extend and enhance guest experiences and transform operations, security and safety. Object, gesture and voice recognition capabilities let guests naturally interact with a space to engage in personalised adventures. Behind the scenes, intelligent real-time tracking systems monitor people’s movement to deliver extensive insights into operations and security. HoloTrac uses advanced computer vision and tracking technologies to produce powerful data analytic visualisations and actionable insights into park dynamics.

Forrec
Booth: 2869

Creating inspiring entertainment designs for places of escape and destinations of distinction, Forrec has worked with some of the world’s biggest brands and will be showcasing a number of its projects slated to open next year, including Changsha Dawang Deep Pit Water World. This site’s unique elevation allowed the team to design a multi-level waterpark. In addition to waterparks, Forrec designs theme parks, visitor attractions, mixed use entertainment and resorts.

Severn Lamb
Booth: 2660

Severn Lamb designs, supplies and manufactures light urban, leisure and resort transportation. This year the company has had several new commissions around the world, with a new Texan at Fuwah Park and two of its western-style Lincoln trains at Suzhou Forest World in China. There were three new SL road trains to hit the UK – one at The National Railway Museum, one at Marwell Zoo and the other Colchester Zoo. Visit the Severn Lamb booth to see what services and attractions could suit your needs.

Lagotronics
Booth: 5427

Lagotronics Projects celebrates its 40th anniversary at this year’s IAAPA Expo. Since 1979 the company has created an array of experiences and projects, all including the ‘show-factor’. From interactive dark rides for theme parks to immersive experiences for FECs, museums and experience centres. Lagotronics’ popular GameChanger will also be present. The company is currently working on a GameChanger for Shimao’s Smurfs theme park in Shanghai, which is completely themed in Smurfs-style.

Technical Park
Booth: 4735

Technical Park will be on hand at IAAPA, highlighting options to help you boost your business. Speedway is a new family rollercoaster recently developed by Technical Park. The company is also presenting a new flyer ride under the name of Flying Dutchman, offering a great interactive experience, where riders can sail, sway in the breeze, pick up speed during rotation and lift up in the air as they like.

Simworx
Booth: 3069/3269

Simworx is promoting it’s latest product, the Metro of Time – a twist on the traditional 4D cinema, that takes riders on a journey through the ages in a metro-themed carriage. Alongside this, it just launched its AGV Darkride. With no tracks or power cables, it has an acceleration unrivalled within the industry. Its recent projects include the first installation of the Mini Flying Theatre in Vietnam, as well as their Immersive Superflume in Jakarta. Read more about Simworx on p62.

Vekoma
Booth: 5124

Some of the world’s most popular amusement and theme parks work with Vekoma to create new experiences that move their business to the next level. Vekoma says no challenge is too big or too difficult and they will be on-hand and assist you at IAAPA.

SimEx-Iwerks
Booth: 2288

Visit SimEx-Iwerks to meet one of the largest distributors of cinematic content for 4D Experiences, Motion Ride Simulators and Fly Theatres in the world. During this year’s show, it will introduce eight new 4D Experiences including blockbusters Aquaman and Wonder Woman. Let your guests soar with the innovatively designed Flying 4D Experience and check out 10 new flying theater films.

Intamin
Booth: 3424

Linnanmäki in Finland has announced the opening of the Intamin-designed LSM Double Launch Coaster Taiga. Meanwhile the Tigeren pendulum is in full swing at Djurs Sommerland in Denmark and Dueling Dragons, the Dueling LSM Triple Launch Coaster successfully opened at Guangzhou Sunac Land in China is now in operation. At this year’s IAAPA Expo, Intamin will present a number of new LSM Launch Coasters, Family Launch Coasters, Tower Rides and several different Water Rides. Visit the booth for more information.

OpenAire
Booth: 3048

OpenAire’s newest waterpark, opening in 2021, will be part of the massive 520-acre OWA resort destination on the Gulf Coast in Foley, Alabama, US. This new park will be 65,000sq ft (6,040sq m), and will be the largest indoor waterpark on the Gulf Coast. OpenAire has been designing and manufacturing retractable roof structures and skylights for 30 years. Headquartered in Oakville, Ontario, Canada, OpenAire is approaching 1,000 projects throughout North America, Europe, and the Middle East.

iPlayCO
Booth: 4062

iPlayCO has announced its new ‘iPlayCO/Tag Active’ Cyber Towers and expanded Tag Active systems product line. Cyber Towers are two side-by-side timed vertical obstacle towers. The towers are independent of each other but players can race together in the separate towers. These gamified Ninja/Cross fit attractions allow for social media marketing integration, and worldwide gamification events for individual players, groups, and teams of all ages.

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
 
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
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©Cybertrek 2021
Jobs   News   Products   Magazine
Show Preview
IAAPA Attractions Expo

The 2019 IAAPA Attractions Expo kicks off on 18 November. Here’s what’s on offer, plus news from a selection of visiting exhibitors


At last year’s IAAPA Expo, the organisation celebrated its centenary. This year, it looks to the next 100 years, as record numbers of industry professionals descend on Orlando for the attractions industry’s largest annual trade show event.

Expected to draw more than 38,000 people this year from more than 100 countries, the expo serves the US$360bn global attractions industry, with more than 1,000 exhibiting companies represented over the course of the week.

IAAPA offers a programme of more than 100 educational sessions and presentations by leading operators on industry trends, new technology, marketing and communications, entertainment, government relations, safety and security, food and beverage, games and merchandise, facility operations, human resources and more.

Speakers this year include keynotes Christine Duffy, president of Carnival Cruise Lines; Vince Kadlubek, co-founder and CEO of creative firm Meow Wolf; and the always popular Legends panel, hosted by BRC’s Bob Rogers.

In these sessions, Duffy will look at the integral role attractions are playing in the cruise line sector, Kadlubek will discuss the consumer’s movement towards creative experiences, and the Legends Panel will go behind the scenes of the creation of Star Wars: Galaxy’s Edge in Disney theme parks.

The conference takes place from 18-22 November and the trade show from 19-22 November. Buyers and decision makers from the world of theme parks, waterparks, FECs, museums, zoos and aquariums will all be in attendance at the show.

The trade show floor will fill 560,000sq ft (52,000sq m), with companies showcasing their latest products and services. For the second time, the show floor will extend beyond the walls of the convention centre into an outdoor structure built for the event. Called the Exploration Station, this area creates exhibit space for more than 130 new exhibitors.

NEED TO KNOW

What: IAAPA Attractions Expo 2019

When: 18-22 November

Where: Orange County Convention Center, Orlando, Florida, US

How much: General registration US$164 (US$299 non-member), Education Conference included with registration (US$359 non-members), Child registration (0-12 years) free, Students US$50 (US$100 non-members)

Register: www.iaapa.org/expos

JRA
Booth: 1369

To celebrate the 25th anniversary of one of TV’s most popular shows – Friends – JRA has collaborated with Warner Bros and Superfly to create a month-long pop-up experience in New York City.

JRA provided planning, design and implementation services for the attraction, which sold out three hours after going on sale and was heralded as “the Louvre of Friends fandom”. The nostalgia-packed space offered fans the opportunity to capture photos with the set recreations, props and costumes from the show. Visit JRA to hear more about this and other projects from its portfolio.

Zamperla
Booth: 2031

Zamperla will be showcasing Galleon+, a new interactive add-on for swinging pirate ship rides. During the ride, guests are divided into two teams, with a gesture control system and scream meters scoring them for volume and lifting their hands when the galleon reaches the top of its arc. Two different captain’s voices encourage riders to play along. A sensor measures the galleon inclination and a camera installed on the mast records the hands lifted. The system assigns points to each team and at the end of the ride, one team is the winner. In parks where lifting hands is not allowed due to safety procedures, the scream meter system is used instead. To find out more, visit the Zamperla booth.

Kraftwerk
Booth: SPONSOR

Kraftwerk Living Technologies’ SFX Motion Seats have been successfully implemented in the largest 4D theatres in the world, rounding off its expertise in creating immersive 4D theatre solutions. With clients also asking for a solution for smaller venues or even individual seat set-ups for VR applications, the audiovisual system integration experts have now introduced an electric drive version of their seats, in addition to the pneumatically driven version.

With the introduction of the electric drive, Kraftwerk Living Technologies is opening up new market segments – not just in theme parks but also in museums, science centers, FECs, brand centers and planetariums.

Simtec
Booth: 1783

Simtec will present the new generation of Hexaflite flying theatres, which is a further development of its successful Hexaflite product sold more than 20 times worldwide. On display at its booth will be its ScreenFlite system, which puts ads, information and messages in motion. Stop by and talk to the Simtec team to find out what solution it has available for your new attraction.

Holovis
Booth: 1378

Holovis has launched HoloTrac – its proprietary solution that transforms destinations into intelligent, connected spaces to extend and enhance guest experiences and transform operations, security and safety. Object, gesture and voice recognition capabilities let guests naturally interact with a space to engage in personalised adventures. Behind the scenes, intelligent real-time tracking systems monitor people’s movement to deliver extensive insights into operations and security. HoloTrac uses advanced computer vision and tracking technologies to produce powerful data analytic visualisations and actionable insights into park dynamics.

Forrec
Booth: 2869

Creating inspiring entertainment designs for places of escape and destinations of distinction, Forrec has worked with some of the world’s biggest brands and will be showcasing a number of its projects slated to open next year, including Changsha Dawang Deep Pit Water World. This site’s unique elevation allowed the team to design a multi-level waterpark. In addition to waterparks, Forrec designs theme parks, visitor attractions, mixed use entertainment and resorts.

Severn Lamb
Booth: 2660

Severn Lamb designs, supplies and manufactures light urban, leisure and resort transportation. This year the company has had several new commissions around the world, with a new Texan at Fuwah Park and two of its western-style Lincoln trains at Suzhou Forest World in China. There were three new SL road trains to hit the UK – one at The National Railway Museum, one at Marwell Zoo and the other Colchester Zoo. Visit the Severn Lamb booth to see what services and attractions could suit your needs.

Lagotronics
Booth: 5427

Lagotronics Projects celebrates its 40th anniversary at this year’s IAAPA Expo. Since 1979 the company has created an array of experiences and projects, all including the ‘show-factor’. From interactive dark rides for theme parks to immersive experiences for FECs, museums and experience centres. Lagotronics’ popular GameChanger will also be present. The company is currently working on a GameChanger for Shimao’s Smurfs theme park in Shanghai, which is completely themed in Smurfs-style.

Technical Park
Booth: 4735

Technical Park will be on hand at IAAPA, highlighting options to help you boost your business. Speedway is a new family rollercoaster recently developed by Technical Park. The company is also presenting a new flyer ride under the name of Flying Dutchman, offering a great interactive experience, where riders can sail, sway in the breeze, pick up speed during rotation and lift up in the air as they like.

Simworx
Booth: 3069/3269

Simworx is promoting it’s latest product, the Metro of Time – a twist on the traditional 4D cinema, that takes riders on a journey through the ages in a metro-themed carriage. Alongside this, it just launched its AGV Darkride. With no tracks or power cables, it has an acceleration unrivalled within the industry. Its recent projects include the first installation of the Mini Flying Theatre in Vietnam, as well as their Immersive Superflume in Jakarta. Read more about Simworx on p62.

Vekoma
Booth: 5124

Some of the world’s most popular amusement and theme parks work with Vekoma to create new experiences that move their business to the next level. Vekoma says no challenge is too big or too difficult and they will be on-hand and assist you at IAAPA.

SimEx-Iwerks
Booth: 2288

Visit SimEx-Iwerks to meet one of the largest distributors of cinematic content for 4D Experiences, Motion Ride Simulators and Fly Theatres in the world. During this year’s show, it will introduce eight new 4D Experiences including blockbusters Aquaman and Wonder Woman. Let your guests soar with the innovatively designed Flying 4D Experience and check out 10 new flying theater films.

Intamin
Booth: 3424

Linnanmäki in Finland has announced the opening of the Intamin-designed LSM Double Launch Coaster Taiga. Meanwhile the Tigeren pendulum is in full swing at Djurs Sommerland in Denmark and Dueling Dragons, the Dueling LSM Triple Launch Coaster successfully opened at Guangzhou Sunac Land in China is now in operation. At this year’s IAAPA Expo, Intamin will present a number of new LSM Launch Coasters, Family Launch Coasters, Tower Rides and several different Water Rides. Visit the booth for more information.

OpenAire
Booth: 3048

OpenAire’s newest waterpark, opening in 2021, will be part of the massive 520-acre OWA resort destination on the Gulf Coast in Foley, Alabama, US. This new park will be 65,000sq ft (6,040sq m), and will be the largest indoor waterpark on the Gulf Coast. OpenAire has been designing and manufacturing retractable roof structures and skylights for 30 years. Headquartered in Oakville, Ontario, Canada, OpenAire is approaching 1,000 projects throughout North America, Europe, and the Middle East.

iPlayCO
Booth: 4062

iPlayCO has announced its new ‘iPlayCO/Tag Active’ Cyber Towers and expanded Tag Active systems product line. Cyber Towers are two side-by-side timed vertical obstacle towers. The towers are independent of each other but players can race together in the separate towers. These gamified Ninja/Cross fit attractions allow for social media marketing integration, and worldwide gamification events for individual players, groups, and teams of all ages.

LATEST NEWS
Disney to open Avengers Campus at Disneyland California on 4 June
Disney has confirmed that it will open its long-awaited Avengers Campus at the Disneyland California resort in Anaheim on 4 June 2021.
World's top 100 museums and galleries suffer 77 per cent fall in visits during pandemic
The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters.
Chinese attractions industry entering 'growth phase'
The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years.
BRC founder Bob Rogers: '2021 will see a surge in our industry'
Bob Rogers, the founder of BRC Imagination Arts, has predicted that the visitor attraction industry will see a "surge in interest" during 2021, as the global tourism industry begins its slow journey to recovery.
REVEALED: IMG to operate 'glass elevator' chimney lift experience at Battersea in 2022
Global entertainments and events firm IMG has signed a contract to operate the Chimney Lift Experience at the Battersea Power Station.
Visits to leading UK attractions fell by 70 per cent in 2020
The UK's major visitor attractions recorded just 45.4 million visits during 2020 – a 70 per cent fall from the 151.3 million visits they received in 2019.
Warner Bros will tap into Japan's 'intense fandom' when Harry Potter tour opens in 2023
In August 2020, Warner Bros announced plans to open a Harry Potter Studio Tour in Japan – the second such attraction following the hugely popular studio experience in London, UK.
Christian Lachel appointed chief creative officer at BRC Imagination Arts
Global design and production agency BRC Imagination Arts has appointed Christian Lachel as chief creative officer, taking over the role from BRC founder Bob Rogers.
Work completed on iconic M+ museum designed by Herzog & de Meuron’s in Hong Kong
Construction work has been completed on the M+ museum building in Hong Kong, ahead of its grand opening later this year.
First images revealed of David Walliams' Gangsta Granny ride at Alton Towers
Merlin Entertainments has revealed images of the new Gangsta Granny: The Ride at its Alton Towers theme park in Staffordshire, UK.
International design challenge offers US$20k prize
A new international design challenge has been launched this month, inviting freelance designers in the themed entertainment to pitch their concepts for the next immersive, story-based experience.
'Oscars Museum' to host programme of virtual events ahead of September 2021 opening
The Academy Museum of Motion Pictures in Los Angeles has announced a busy programme of virtual events ahead of its grand opening later this year.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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