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Editor's letter
The pursuit of happiness

As happiness becomes increasingly recognised as the ultimate measure of prosperity, the spa and wellness industry stands poised to play a pivotal role in cultivating joy and harmony on a global scale


The latest World Happiness Report shows that Finland is the ‘happiest’ country for the seventh year running, while the US has fallen out of the top 20 for the first time since the report was initially published in 2012. Fresh insights across different ages and generations also show that young people in the West are becoming unhappier.

The report, based on 140 nations, offers insights into the wellbeing of populations, societal trends and consumer preferences. It serves as a compass for spas as they create environments that nurture happiness and contentment.

At the same time, it also validates everything spas stand for. This issue of Spa Business is packed full of myriad examples that feed into happiness, such as Joali Being, a Maldivian island dedicated to transformative wellness (p60) and the debut of Janu, Aman’s sister brand which celebrates “genuine human interaction” (p12). Yet perhaps the most profound, in a world grappling with escalating stressors, is the Sauna Aid initiative which is bringing respite to war-torn Ukraine (p24).

Happiness is also increasingly grabbing the attention of policymakers worldwide. On p30, we take a deep dive into the plans for a ‘mindfulness city’ that have been revealed by the King of Bhutan. The development, nearly as big as Hong Kong, is underpinned by the country’s deep-rooted spirituality and its Gross National Happiness index – a measure indicating the wellness of its people that guides the government.

Most recently, the inaugural World Wellbeing Policy Forum – part of the World Happiness Summit – was held in the UK (see www.spabusiness.com/wwpf). Based on the belief that “wellbeing progress should be the main objective of societies”, the event saw international leaders explore the role that government, business, politics and education have to play in improving global wellness.

Coincidentally, both the happiness report and forum are backed by the United Nations, which champions happiness and believes it to be a “fundamental human goal”.

Such high-level recognition – and action – in the pursuit of happiness can only be a good thing for our industry. By aligning services with this in mind, stakeholders can position themselves as indispensable contributors to individual and societal wellbeing.
photo: Jack Emmerson

Katie Barnes is the editor of Spa Business magazine | [email protected]

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2024 issue 1
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Get Attractions Management digital magazine FREE
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Editor's letter
The pursuit of happiness

As happiness becomes increasingly recognised as the ultimate measure of prosperity, the spa and wellness industry stands poised to play a pivotal role in cultivating joy and harmony on a global scale


The latest World Happiness Report shows that Finland is the ‘happiest’ country for the seventh year running, while the US has fallen out of the top 20 for the first time since the report was initially published in 2012. Fresh insights across different ages and generations also show that young people in the West are becoming unhappier.

The report, based on 140 nations, offers insights into the wellbeing of populations, societal trends and consumer preferences. It serves as a compass for spas as they create environments that nurture happiness and contentment.

At the same time, it also validates everything spas stand for. This issue of Spa Business is packed full of myriad examples that feed into happiness, such as Joali Being, a Maldivian island dedicated to transformative wellness (p60) and the debut of Janu, Aman’s sister brand which celebrates “genuine human interaction” (p12). Yet perhaps the most profound, in a world grappling with escalating stressors, is the Sauna Aid initiative which is bringing respite to war-torn Ukraine (p24).

Happiness is also increasingly grabbing the attention of policymakers worldwide. On p30, we take a deep dive into the plans for a ‘mindfulness city’ that have been revealed by the King of Bhutan. The development, nearly as big as Hong Kong, is underpinned by the country’s deep-rooted spirituality and its Gross National Happiness index – a measure indicating the wellness of its people that guides the government.

Most recently, the inaugural World Wellbeing Policy Forum – part of the World Happiness Summit – was held in the UK (see www.spabusiness.com/wwpf). Based on the belief that “wellbeing progress should be the main objective of societies”, the event saw international leaders explore the role that government, business, politics and education have to play in improving global wellness.

Coincidentally, both the happiness report and forum are backed by the United Nations, which champions happiness and believes it to be a “fundamental human goal”.

Such high-level recognition – and action – in the pursuit of happiness can only be a good thing for our industry. By aligning services with this in mind, stakeholders can position themselves as indispensable contributors to individual and societal wellbeing.
photo: Jack Emmerson

Katie Barnes is the editor of Spa Business magazine | [email protected]

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2024 issue 1
LATEST NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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