Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Q&A
Daniele Vastolo

As Chiva-Som opens its first location outside Thailand, Spa Business talks to the GM about its TAIM focus


Who owns Zulal and who’s running it?
Zulal Wellness Resort by Chiva-Som is owned by Msheireb Properties, a Qatari real estate developer – it will be operated by Chiva-Som.

This is Chiva-Som’s first location outside Thailand, where it operates its flagship property in Hua Hin and a Wellness Academy in Bangkok.

The Zulal resort is in Khasooma, a private development in the north of Qatar, with stunning sea views and a peaceful setting. It’s the largest wellbeing resort in the region at 280,000sq m, and has been designed as a wellness getaway.

What’s the story behind the development?
The vision behind Zulal Wellness Resort is aligned with Qatar’s National Vision 2030 and its goals of environmental management and social development.

The objective is to revive the ancient wisdom of Traditional Arabic and Islamic Medicine (TAIM) by raising awareness of its therapeutic benefits using locally sourced medicinal herbs, alongside traditional methods and spiritual practices.

We’re aiming to encourage an appreciation and understanding of the ancient knowledge of TAIM, which is an intrinsic part of Qatari heritage, and share the lasting health benefits of mindful living – not just locally, but around the world.

We want to become the reference point in the region when it comes to holistic family wellness. Our ethos is to offer the most efficient, time-tested practices while using cutting-edge techniques, a unique wellness cuisine and professional guidance in health-related matters to inspire our guests to adopt healthy habits in the long term.

Tell us about the name
Zulal means ‘purified water’ and the choice was inspired by the historic journey across land to the sea that people have been following for centuries in the search for water – the stuff of life.
It’s a quest that sits at the heart of the history, culture and heritage of Qatar.

Drawing on Chiva-Som’s years of experience and aimed at a discerning global audience, Zulal is aiming to hit international service standards, while retaining a connection with local culture and traditional Qatari hospitality.

We’ll deliver on our commitment to sustainability, using local produce and supply chains.

What is Zulal’s target market?
Qatar is attracting interest as a health and wellness tourism destination. We expect significant interest and a good geographic mix of guests because of the resort’s location, expertise and diverse offering and also – importantly – the Chiva-Som connection.

The domestic market will be key, as this is the largest wellness resort in the region and the TAIM and family offering is unique.


With the backdrop of the dramatic desert landscape overlooking the sea, the setting is uniquely and distinctly Qatari; the menu of services and products further highlights local treasures.

Our aim is to educate international guests on this incredible country, by offering an immersive experience inclusive of local family values.


What makes Zulal different?
The resort is divided into two sections; ‘Zulal Discovery’ offers a stimulating environment for families and ‘Zulal Serenity’ has been designed to be a peaceful, adults-only space.

We have more than 130 spa therapists who ensure all guests get undivided attention, with specialist treatments for children.

Sustainability is a major focus in Zulal Discovery, as well as its approach to family wellness. We’re educating all generations about the responsible approach to nature, and the Zulal team designs its retreat programmes to bring families together to learn about local flora and fauna and contribute to their protection by taking part in the Zulal Mangrove Planting initiative.

Tell us more about TAIM
The development of TAIM started in the eighth century with the translation of the medical works of Galen and Hippocrates, philosophical works by Aristotle and Plato and mathematical works of Archimedes and Euclid into Arabic.

The final phase of its development started in the 12th century. The most noteworthy works are the translation of Ibn Sina’s Canon of Medicine, in addition to Al-Razi’s book The Comprehensive, which continued to dominate medical teachings in Europe and remained a mandatory textbook for more than 300 years.

TAIM has also built on the ancient knowledge of systems of medicine, such as Traditional Chinese Medicine, Ayurveda, Unani, Ancient Egyptian Medicine, and Persian Medicine and combines their knowledge with the wisdom and knowledge acquired from Islamic medicine and the Prophetic Tradition.

At Zulal we combine TAIM with modern science to bring guests a true harmony of healing. All our treatments are performed with strict adherence to the traditional methods and teachings, but we employ the latest tools and techniques to maximise health benefits and bring the most out of this amazing art.

Many of our TAIM concepts and philosophy originate in Ibn Sina’s work, especially his Six Essential Pillars of Health, which are: air and breathing; diet and nutrition; physical movement and rest; digestion and elimination; adequate sleep and wakefulness; and mental movement and rest.

At Zulal, we cover all six pillars, with the use of TAIM products and services that cover aesthetic beauty, diet and nutrition, physiotherapy, physical fitness, spa therapies and holistic therapies – as well as meditation and spiritual healing.

Tell us about the customer journey
Before arrival guests choose their retreat offering and on arrival, they’re welcomed by our team of health and wellness advisors who assess their health status.


Each guest’s needs are assessed during a consultation, with the client intake form providing in-depth information. We then work with guests to schedule a range of treatments and therapies for each day of the retreat, offering them a customised holistic wellness experience. Arabic and Mediterranean wellness cuisine complements the journey.


Our Zulal Wellness advisors monitor each guest’s progress and provide them with long-term recommendations to ensure the impact of their stay is sustained.
More: www.zulal.com
About Zulal Serenity

Zulal Serenity is designed for guests aged 16 and above. It offers 60 rooms and suites, including the Qataf Suite, the Shinan Suite, 11 junior suites, and 47 grand deluxe rooms. It is a sanctuary of holistic experiences to support the emotional and physical balance, including 64 treatment rooms and a wide-ranging hydrothermal suite.

Facilities include VIP treatment villas, male and female hydrotherapy treatment rooms, physiotherapy rooms, Ayurvedic, naturopath and nutrition consultation rooms, male and female relaxation areas and a pharmacy. The Aesthetic Centre includes a VIP waiting area, dermatologist consultation room, aesthetic treatment rooms, skin analysis room, and a nurse room.

The Fitness Pavilion includes a fitness assessment room, diagnostic room, Watsu pool, group movement studio, yoga studio, Pilates studio, and a mixed gym. It also includes a range of thermal facilities, including male and female hammams, salt caves, Arctic room, steam rooms, saunas, experience showers, indoor plunge pools, multiple mineral baths, lounges, outdoor pools with relaxation lounge, and indoor hydrotherapy pools.

Resort facilities include the House of Wisdom welcome area, Tea House, swimmable lagoons and multiple gardens for quiet contemplation.

Zulal Serenity is a peaceful, adults-only space. / Zulal Wellness Resort by Chiva-Som
The apothecary / Zulal Wellness Resort by Chiva-Som
Zulal Serenity has extensive gardens and green spaces / Zulal Wellness Resort by Chiva-Som
About Zulal Discovery
Zulal Wellness Resort by Chiva-Som

Zulal Discovery is dedicated to families and has 120 rooms and suites, including six executive suites, 14 junior suites, 56 deluxe lagoon-view rooms, 33 deluxe sea view rooms and 11 superior rooms.

The facilities have been designed by child and family specialists specifically to ensure families can feel comfortable bonding. The decor is inspired by traditional Qatari village motifs, clean lines, and natural textures. The rooms are mapped out between the desert, sea, and the resort’s lagoon, with views of nature from every window. Taste and wellness cuisines are combined in dedicated restaurants offering Arabic and Mediterranean cuisine, with dedicated children’s menus.

Families can enjoy activities together, ranging from wellness family consultations to joint mindfulness treatments such as Reiki, breathing meditation, Tai Chi Chuan, yoga, and fitness classes centred around balance and agility. There is also a selection of creative workshops to teach the use of essential oils and traditional ingredients, in which groups can make their own body scrub, herbal compress or herbal inhaler, as well as baby massage and family cooking classes.

With a focus on play and the discovery of their physicality and the world about them, Zulal family wellness experts develop weekly calendars of engaging wellness activities, divided into age-appropriate categories. These include:

• Hedgehog activities for toddlers aged three and up

• Foxes activities for kids aged four- to eight-years – including arts and crafts, cooking, games, and dance, alongside excursions to the nearby mangrove island, a falconry adventure and exploration of the night sky

• Falcon activities, for children aged from nine to 12 years, include sand sculpture, mindful meditation, a chef vegan workshop and an overnight camp adventure under stars with fire making

• Oryx’adolescents, aged 13- to 17-years, are encouraged to expand their horizons and nurture their fitness, endurance and cognitive exploration through physical activities, including kayaking, slacklining, orienteering and dance.

Facilities have been designed by specialists to ensure families feel comfortable bonding / Zulal Wellness Resort by Chiva-Som
The Zulal Discovery Experience has a strong focus on family wellbeing / Zulal Wellness Resort by Chiva-Som
Daniele Vastalo top treatment choices

Within the many wellness treatments, activities, and retreats available, Zulal caters to a diverse range of clientele and offers individuals and families a truly bespoke journey.

• Favourites include the Al Batin massage – a therapeutic internal organ manipulation, followed by a warm Jade stone massage, which focuses on the abdomen, where stress and negative emotions are held, to release energetic tension and promote long-lasting health and vitality.

• The Al-Ra is a head massage where acupressure points are gently pressed to release tension along the meridian channels of the face, head, and shoulders, followed by a massage of the temples using Zulal’s locally-extracted essential oil.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2022 issue 1

  • "When you know you're doing things right, you have power" – Deborah Szekely talks to Spa Business
  • Editor's letter: Announcing WellHOF
    Liz Terry celebrates the purpose and passions of Deborah Szekely
  • Spa People: Suzanne Corcoran
    Suzanne Corcoran explains her new Scandinative Nordic spa model
  • Spa People: Zoe Wall
    Zoe Wall talks about driving the global spa and wellness agenda at Kerzner
  • New opening: Healing oasis
    Zoya, a new integrative health and wellbeing retreat, is opening in the Middle East, as Megan Whitby reports
  • Interview: Deborah Szekely
    As the 'godmother of spa' approaches her 100th birthday, Jan Kitchen travelled to Rancho La Puerta to find out more about her extraordinary life
  • First Person: Siempre Mejor!
    After 82 years, Rancho La Puerta is still beloved among guests around the world, who return year after year for a dose of holistic wellbeing. Jane Kitchen spent a week at the Mexican resort to discover how the spirit of ‘Siempre mejor!’ or ‘Always better!’ lives on in the 21st century
  • Everyone's talking about: Going gender neutral
    Operators have the opportunity to adopt compassionate practices that welcome all members of the community, as Kath Hudson discovered
  • Sponsored: Phytomer: Celebrating the sea
    The story surrounding Phytomer is one of a unique wellness vision, a loyal family, remarkable marine science and pioneering skincare. We talk to deputy general manager Mathilde Gédouin-Lagarde as the company celebrates its 50th anniversary
  • GWS: Boston strong
    If you missed the GWS – or even if you were there – Jane Kitchen's detailed report will give you endless useful actionable insights
  • Promotion: Yon-ka: Plant power
    Benefiting from its founders’ passion for plants, Yon-Ka’s new brand identity reflects its past and its continued research into the healing power of plants which enables the company to craft innovative formulas that deliver results
  • First person: Paradise at Preidlhof
    Lisa Starr travelled to Italy to interview Patrizia Bortolin for Spa Business and experience all that Preidlhof has to offer
  • Q&A: Patrizia Bortolin
    Lisa Starr talks to the award winning visionary who’s injecting new vigour into Preidlhof
  • Promotion: Reconnect with ISPA
    After a two-year absence, ISPA’s annual Conference offers its members an opportunity to reconnect and to learn more about the available tools that can help them recharge their businesses
  • Q&A: Daniele Vastolo
    Chiva-Som has opened a major new property in Qatar, with treatments focused on Traditional Arabic and Islamic Medicine. We talk to the GM
  • Research: Human nature
    Anne Dimon reports on the latest research insights from the Wellness Tourism Association
  • Saunas: Aufguss
    The first aufguss sauna experience in the US has opened in Las Vegas, as Cassandra Cavanah reports
  • Software: Getting (Hyper) personal
    Software that drives generational marketing can create hyper-personalised offerings, as Karen Maxwell discovers
  • Supplier showcase: Art of Cryo: Best of both worlds
    Art of Cryo is blending its high-performance cryotherapy solutions with intermittent vacuum therapy to offer a complete and effective whole-body wellness experience
  • Promotion: Comfort Zone
    From 2022, Comfort Zone’s products are going plastic-neutral, certified by Plastic Bank
  • Promotion: Iyashi Dôme driving profits at the VL Paris ‘beauty apartment’
    When Vanessa Landreau set up VL Paris she installed an Iyashi Dôme sauna bed to complement her salon’s integrated, preventive and regenerative beauty treatment concept.
  • Finishing touch: Elevating sound
    Sound therapy has gone up a gear, with new service launches and tech hitting the market, as Spa Business reports
Pools and beaches reflect Zulal’s name, which means purified water
Pools and beaches reflect Zulal’s name, which means purified water / Zulal Wellness Resort by Chiva-Som
The House of Wisdom at Zulal
The House of Wisdom at Zulal / Zulal Wellness Resort by Chiva-Som
The beach is an integral part of the Zulal experience
The beach is an integral part of the Zulal experience / Zulal Wellness Resort by Chiva-Som
TAIM treatments date as far back as the eighth century
TAIM treatments date as far back as the eighth century / Zulal Wellness Resort by Chiva-Som
Mixed gyms and studios are available in some parts of the resort
Mixed gyms and studios are available in some parts of the resort / Zulal Wellness Resort by Chiva-Som
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
Q&A
Daniele Vastolo

As Chiva-Som opens its first location outside Thailand, Spa Business talks to the GM about its TAIM focus


Who owns Zulal and who’s running it?
Zulal Wellness Resort by Chiva-Som is owned by Msheireb Properties, a Qatari real estate developer – it will be operated by Chiva-Som.

This is Chiva-Som’s first location outside Thailand, where it operates its flagship property in Hua Hin and a Wellness Academy in Bangkok.

The Zulal resort is in Khasooma, a private development in the north of Qatar, with stunning sea views and a peaceful setting. It’s the largest wellbeing resort in the region at 280,000sq m, and has been designed as a wellness getaway.

What’s the story behind the development?
The vision behind Zulal Wellness Resort is aligned with Qatar’s National Vision 2030 and its goals of environmental management and social development.

The objective is to revive the ancient wisdom of Traditional Arabic and Islamic Medicine (TAIM) by raising awareness of its therapeutic benefits using locally sourced medicinal herbs, alongside traditional methods and spiritual practices.

We’re aiming to encourage an appreciation and understanding of the ancient knowledge of TAIM, which is an intrinsic part of Qatari heritage, and share the lasting health benefits of mindful living – not just locally, but around the world.

We want to become the reference point in the region when it comes to holistic family wellness. Our ethos is to offer the most efficient, time-tested practices while using cutting-edge techniques, a unique wellness cuisine and professional guidance in health-related matters to inspire our guests to adopt healthy habits in the long term.

Tell us about the name
Zulal means ‘purified water’ and the choice was inspired by the historic journey across land to the sea that people have been following for centuries in the search for water – the stuff of life.
It’s a quest that sits at the heart of the history, culture and heritage of Qatar.

Drawing on Chiva-Som’s years of experience and aimed at a discerning global audience, Zulal is aiming to hit international service standards, while retaining a connection with local culture and traditional Qatari hospitality.

We’ll deliver on our commitment to sustainability, using local produce and supply chains.

What is Zulal’s target market?
Qatar is attracting interest as a health and wellness tourism destination. We expect significant interest and a good geographic mix of guests because of the resort’s location, expertise and diverse offering and also – importantly – the Chiva-Som connection.

The domestic market will be key, as this is the largest wellness resort in the region and the TAIM and family offering is unique.


With the backdrop of the dramatic desert landscape overlooking the sea, the setting is uniquely and distinctly Qatari; the menu of services and products further highlights local treasures.

Our aim is to educate international guests on this incredible country, by offering an immersive experience inclusive of local family values.


What makes Zulal different?
The resort is divided into two sections; ‘Zulal Discovery’ offers a stimulating environment for families and ‘Zulal Serenity’ has been designed to be a peaceful, adults-only space.

We have more than 130 spa therapists who ensure all guests get undivided attention, with specialist treatments for children.

Sustainability is a major focus in Zulal Discovery, as well as its approach to family wellness. We’re educating all generations about the responsible approach to nature, and the Zulal team designs its retreat programmes to bring families together to learn about local flora and fauna and contribute to their protection by taking part in the Zulal Mangrove Planting initiative.

Tell us more about TAIM
The development of TAIM started in the eighth century with the translation of the medical works of Galen and Hippocrates, philosophical works by Aristotle and Plato and mathematical works of Archimedes and Euclid into Arabic.

The final phase of its development started in the 12th century. The most noteworthy works are the translation of Ibn Sina’s Canon of Medicine, in addition to Al-Razi’s book The Comprehensive, which continued to dominate medical teachings in Europe and remained a mandatory textbook for more than 300 years.

TAIM has also built on the ancient knowledge of systems of medicine, such as Traditional Chinese Medicine, Ayurveda, Unani, Ancient Egyptian Medicine, and Persian Medicine and combines their knowledge with the wisdom and knowledge acquired from Islamic medicine and the Prophetic Tradition.

At Zulal we combine TAIM with modern science to bring guests a true harmony of healing. All our treatments are performed with strict adherence to the traditional methods and teachings, but we employ the latest tools and techniques to maximise health benefits and bring the most out of this amazing art.

Many of our TAIM concepts and philosophy originate in Ibn Sina’s work, especially his Six Essential Pillars of Health, which are: air and breathing; diet and nutrition; physical movement and rest; digestion and elimination; adequate sleep and wakefulness; and mental movement and rest.

At Zulal, we cover all six pillars, with the use of TAIM products and services that cover aesthetic beauty, diet and nutrition, physiotherapy, physical fitness, spa therapies and holistic therapies – as well as meditation and spiritual healing.

Tell us about the customer journey
Before arrival guests choose their retreat offering and on arrival, they’re welcomed by our team of health and wellness advisors who assess their health status.


Each guest’s needs are assessed during a consultation, with the client intake form providing in-depth information. We then work with guests to schedule a range of treatments and therapies for each day of the retreat, offering them a customised holistic wellness experience. Arabic and Mediterranean wellness cuisine complements the journey.


Our Zulal Wellness advisors monitor each guest’s progress and provide them with long-term recommendations to ensure the impact of their stay is sustained.
More: www.zulal.com
About Zulal Serenity

Zulal Serenity is designed for guests aged 16 and above. It offers 60 rooms and suites, including the Qataf Suite, the Shinan Suite, 11 junior suites, and 47 grand deluxe rooms. It is a sanctuary of holistic experiences to support the emotional and physical balance, including 64 treatment rooms and a wide-ranging hydrothermal suite.

Facilities include VIP treatment villas, male and female hydrotherapy treatment rooms, physiotherapy rooms, Ayurvedic, naturopath and nutrition consultation rooms, male and female relaxation areas and a pharmacy. The Aesthetic Centre includes a VIP waiting area, dermatologist consultation room, aesthetic treatment rooms, skin analysis room, and a nurse room.

The Fitness Pavilion includes a fitness assessment room, diagnostic room, Watsu pool, group movement studio, yoga studio, Pilates studio, and a mixed gym. It also includes a range of thermal facilities, including male and female hammams, salt caves, Arctic room, steam rooms, saunas, experience showers, indoor plunge pools, multiple mineral baths, lounges, outdoor pools with relaxation lounge, and indoor hydrotherapy pools.

Resort facilities include the House of Wisdom welcome area, Tea House, swimmable lagoons and multiple gardens for quiet contemplation.

Zulal Serenity is a peaceful, adults-only space. / Zulal Wellness Resort by Chiva-Som
The apothecary / Zulal Wellness Resort by Chiva-Som
Zulal Serenity has extensive gardens and green spaces / Zulal Wellness Resort by Chiva-Som
About Zulal Discovery
Zulal Wellness Resort by Chiva-Som

Zulal Discovery is dedicated to families and has 120 rooms and suites, including six executive suites, 14 junior suites, 56 deluxe lagoon-view rooms, 33 deluxe sea view rooms and 11 superior rooms.

The facilities have been designed by child and family specialists specifically to ensure families can feel comfortable bonding. The decor is inspired by traditional Qatari village motifs, clean lines, and natural textures. The rooms are mapped out between the desert, sea, and the resort’s lagoon, with views of nature from every window. Taste and wellness cuisines are combined in dedicated restaurants offering Arabic and Mediterranean cuisine, with dedicated children’s menus.

Families can enjoy activities together, ranging from wellness family consultations to joint mindfulness treatments such as Reiki, breathing meditation, Tai Chi Chuan, yoga, and fitness classes centred around balance and agility. There is also a selection of creative workshops to teach the use of essential oils and traditional ingredients, in which groups can make their own body scrub, herbal compress or herbal inhaler, as well as baby massage and family cooking classes.

With a focus on play and the discovery of their physicality and the world about them, Zulal family wellness experts develop weekly calendars of engaging wellness activities, divided into age-appropriate categories. These include:

• Hedgehog activities for toddlers aged three and up

• Foxes activities for kids aged four- to eight-years – including arts and crafts, cooking, games, and dance, alongside excursions to the nearby mangrove island, a falconry adventure and exploration of the night sky

• Falcon activities, for children aged from nine to 12 years, include sand sculpture, mindful meditation, a chef vegan workshop and an overnight camp adventure under stars with fire making

• Oryx’adolescents, aged 13- to 17-years, are encouraged to expand their horizons and nurture their fitness, endurance and cognitive exploration through physical activities, including kayaking, slacklining, orienteering and dance.

Facilities have been designed by specialists to ensure families feel comfortable bonding / Zulal Wellness Resort by Chiva-Som
The Zulal Discovery Experience has a strong focus on family wellbeing / Zulal Wellness Resort by Chiva-Som
Daniele Vastalo top treatment choices

Within the many wellness treatments, activities, and retreats available, Zulal caters to a diverse range of clientele and offers individuals and families a truly bespoke journey.

• Favourites include the Al Batin massage – a therapeutic internal organ manipulation, followed by a warm Jade stone massage, which focuses on the abdomen, where stress and negative emotions are held, to release energetic tension and promote long-lasting health and vitality.

• The Al-Ra is a head massage where acupressure points are gently pressed to release tension along the meridian channels of the face, head, and shoulders, followed by a massage of the temples using Zulal’s locally-extracted essential oil.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2022 issue 1

  • "When you know you're doing things right, you have power" – Deborah Szekely talks to Spa Business
  • Editor's letter: Announcing WellHOF
    Liz Terry celebrates the purpose and passions of Deborah Szekely
  • Spa People: Suzanne Corcoran
    Suzanne Corcoran explains her new Scandinative Nordic spa model
  • Spa People: Zoe Wall
    Zoe Wall talks about driving the global spa and wellness agenda at Kerzner
  • New opening: Healing oasis
    Zoya, a new integrative health and wellbeing retreat, is opening in the Middle East, as Megan Whitby reports
  • Interview: Deborah Szekely
    As the 'godmother of spa' approaches her 100th birthday, Jan Kitchen travelled to Rancho La Puerta to find out more about her extraordinary life
  • First Person: Siempre Mejor!
    After 82 years, Rancho La Puerta is still beloved among guests around the world, who return year after year for a dose of holistic wellbeing. Jane Kitchen spent a week at the Mexican resort to discover how the spirit of ‘Siempre mejor!’ or ‘Always better!’ lives on in the 21st century
  • Everyone's talking about: Going gender neutral
    Operators have the opportunity to adopt compassionate practices that welcome all members of the community, as Kath Hudson discovered
  • Sponsored: Phytomer: Celebrating the sea
    The story surrounding Phytomer is one of a unique wellness vision, a loyal family, remarkable marine science and pioneering skincare. We talk to deputy general manager Mathilde Gédouin-Lagarde as the company celebrates its 50th anniversary
  • GWS: Boston strong
    If you missed the GWS – or even if you were there – Jane Kitchen's detailed report will give you endless useful actionable insights
  • Promotion: Yon-ka: Plant power
    Benefiting from its founders’ passion for plants, Yon-Ka’s new brand identity reflects its past and its continued research into the healing power of plants which enables the company to craft innovative formulas that deliver results
  • First person: Paradise at Preidlhof
    Lisa Starr travelled to Italy to interview Patrizia Bortolin for Spa Business and experience all that Preidlhof has to offer
  • Q&A: Patrizia Bortolin
    Lisa Starr talks to the award winning visionary who’s injecting new vigour into Preidlhof
  • Promotion: Reconnect with ISPA
    After a two-year absence, ISPA’s annual Conference offers its members an opportunity to reconnect and to learn more about the available tools that can help them recharge their businesses
  • Q&A: Daniele Vastolo
    Chiva-Som has opened a major new property in Qatar, with treatments focused on Traditional Arabic and Islamic Medicine. We talk to the GM
  • Research: Human nature
    Anne Dimon reports on the latest research insights from the Wellness Tourism Association
  • Saunas: Aufguss
    The first aufguss sauna experience in the US has opened in Las Vegas, as Cassandra Cavanah reports
  • Software: Getting (Hyper) personal
    Software that drives generational marketing can create hyper-personalised offerings, as Karen Maxwell discovers
  • Supplier showcase: Art of Cryo: Best of both worlds
    Art of Cryo is blending its high-performance cryotherapy solutions with intermittent vacuum therapy to offer a complete and effective whole-body wellness experience
  • Promotion: Comfort Zone
    From 2022, Comfort Zone’s products are going plastic-neutral, certified by Plastic Bank
  • Promotion: Iyashi Dôme driving profits at the VL Paris ‘beauty apartment’
    When Vanessa Landreau set up VL Paris she installed an Iyashi Dôme sauna bed to complement her salon’s integrated, preventive and regenerative beauty treatment concept.
  • Finishing touch: Elevating sound
    Sound therapy has gone up a gear, with new service launches and tech hitting the market, as Spa Business reports
Pools and beaches reflect Zulal’s name, which means purified water
Pools and beaches reflect Zulal’s name, which means purified water / Zulal Wellness Resort by Chiva-Som
The House of Wisdom at Zulal
The House of Wisdom at Zulal / Zulal Wellness Resort by Chiva-Som
The beach is an integral part of the Zulal experience
The beach is an integral part of the Zulal experience / Zulal Wellness Resort by Chiva-Som
TAIM treatments date as far back as the eighth century
TAIM treatments date as far back as the eighth century / Zulal Wellness Resort by Chiva-Som
Mixed gyms and studios are available in some parts of the resort
Mixed gyms and studios are available in some parts of the resort / Zulal Wellness Resort by Chiva-Som
LATEST NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS