Even brief, virtual nature experiences might be beneficial / Guidemiu/shutterstock
It’s well-documented that being in nature has a profound effect on wellbeing. Good news for destination and resort spas which have expansive grounds for guests to explore.
Now, a new study by researchers in the UK could help city spas and those with little outdoor space to tap into aspects of forest bathing too.
The research will investigate our response to digital and virtual experiences of nature and is part of a wider collaboration between the BBC and the University of Exeter called Soundscapes for Wellbeing. The purpose of the study is to find out how best to bring virtual experiences of nature to those who can’t get outside.
Led by psychologist and PhD researcher Alex Smalley, the study explores people’s responses to different digital nature environments created by composer Nainita Desai and sound recordist Chris Watson. It was originally designed with vulnerable people in long-term care or those restricted to clinical settings – most of whom can’t get outdoors and are deprived of nature’s benefits. Lockdown has since increased the number of people shut off from nature and so the urge is growing to investigate how these virtual experiences could be used as an alternative means to support wellbeing.
Speaking on BBC programme WinterWatch, Smalley called digital nature encounters “therapeutic tools in their own right” and gave two possible reasons to explain this. “Firstly, we evolved in natural environments, so we should have an innate biophilic preference for viewing them as well as spending time in them,” he said. “Secondly, there are these inherent qualities in nature – things that can capture our fascination and hold our attention – which can help those parts of our brains that might be stressed and tired to recover.”
He suggested that there may be certain aspects of nature that are more rewarding, such as images and sounds of water, but also alluded to the idea that even a brief moment could have an impact. “I’m really interested in fleeting experiences in nature, things like sunrises and sunsets, which come to define a person’s encounter.”
The study’s results could provide valuable insights and evidence for spa operators on how best to use digital nature applications to boost customer wellbeing, or confirm that they’re already on the right path. For example, offering immersive VR relaxation treatments using rich nature visuals such as Sensync, and incorporating recorded wildlife soundtracks in wet and thermal experiences. Anyone who’s attended the Global Wellness Summit can also attest to the mesmerising nature-based films of Louis Schwartzberg.
In light of COVID-19, operators could make use of digital nature in touchless experiences. Plus, spas in cities could use such offerings to enhance their attraction as calming sanctuaries from busy urban life. l
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2021 issue 1
Editor's letter: Healing the world
With the impact of COVID-19 affecting millions of people globally, spas have a special role to play in the recovery movement
Spa Programmes: On the menu
Healing heartache retreats at Chablé Mexico and Czech spas using mineral water to treat long COVID feature in our latest programming highlights
Programming: Kevin Kelly
Four Seasons’ Sensei retreat in Hawaii taps into wearable tech and biometric data
Programming: Jeremy McCarthy
Mandarin Oriental rolls out it Inner Strength Outer Strength mental wellness course to guests
Interview: Emlyn Brown
Accor’s global vice-president of wellbeing talks to Katie Barnes about business strategies following COVID
Everyone’s talking about: Local markets
How are spas adapting their business model to attract locals? And what happens when international tourists return? Spa Business magazine reports
Trends: Spa Foresight™ 20/21
Touch hunger, lung health, resilience and COVID cool spots all feature in future predictions from the Spa Business team
Sponsored: G.M. COLLIN: New partnerships
Skincare brand GM Collin is
re-energising its sales network and looking
for new distributors from across the globe
to drive its business network
Insight: Hindsight 2020
Mia Kyricos looks at the harsh lessons that spas can learn from the last year
Analysis: On your marks
Analyst Jan Freitag suggests a timescale for global hotel recovery and hotel spas
Research: Eyes on Ireland
An Irish Spa Association snapshot survey shows the impact of COVID on spas across country
Promotion: Artofcryo.com: Chill factor
Artofcryo.com provides evidence-based whole body cryotherapy solutions,
offering effective solutions for guests and an attractive ROI for investors
Fitness: Harley Pasternak
The celebrity trainer and nutritionist shares his vision of fitness and health in the age of coronavirus
Promotion: Iyashi Dôme: Optimal solution
Iyashi Dôme Japanese saunas offer a versatile treatment solution for spas searching for quality touchless treatments backed by science and Japanese technology
Finishing touch: Watch out
UK researchers launch a new study to explore how digital nature experiences can be good for us
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Even brief, virtual nature experiences might be beneficial / Guidemiu/shutterstock
It’s well-documented that being in nature has a profound effect on wellbeing. Good news for destination and resort spas which have expansive grounds for guests to explore.
Now, a new study by researchers in the UK could help city spas and those with little outdoor space to tap into aspects of forest bathing too.
The research will investigate our response to digital and virtual experiences of nature and is part of a wider collaboration between the BBC and the University of Exeter called Soundscapes for Wellbeing. The purpose of the study is to find out how best to bring virtual experiences of nature to those who can’t get outside.
Led by psychologist and PhD researcher Alex Smalley, the study explores people’s responses to different digital nature environments created by composer Nainita Desai and sound recordist Chris Watson. It was originally designed with vulnerable people in long-term care or those restricted to clinical settings – most of whom can’t get outdoors and are deprived of nature’s benefits. Lockdown has since increased the number of people shut off from nature and so the urge is growing to investigate how these virtual experiences could be used as an alternative means to support wellbeing.
Speaking on BBC programme WinterWatch, Smalley called digital nature encounters “therapeutic tools in their own right” and gave two possible reasons to explain this. “Firstly, we evolved in natural environments, so we should have an innate biophilic preference for viewing them as well as spending time in them,” he said. “Secondly, there are these inherent qualities in nature – things that can capture our fascination and hold our attention – which can help those parts of our brains that might be stressed and tired to recover.”
He suggested that there may be certain aspects of nature that are more rewarding, such as images and sounds of water, but also alluded to the idea that even a brief moment could have an impact. “I’m really interested in fleeting experiences in nature, things like sunrises and sunsets, which come to define a person’s encounter.”
The study’s results could provide valuable insights and evidence for spa operators on how best to use digital nature applications to boost customer wellbeing, or confirm that they’re already on the right path. For example, offering immersive VR relaxation treatments using rich nature visuals such as Sensync, and incorporating recorded wildlife soundtracks in wet and thermal experiences. Anyone who’s attended the Global Wellness Summit can also attest to the mesmerising nature-based films of Louis Schwartzberg.
In light of COVID-19, operators could make use of digital nature in touchless experiences. Plus, spas in cities could use such offerings to enhance their attraction as calming sanctuaries from busy urban life. l
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2021 issue 1
Editor's letter: Healing the world
With the impact of COVID-19 affecting millions of people globally, spas have a special role to play in the recovery movement
Spa Programmes: On the menu
Healing heartache retreats at Chablé Mexico and Czech spas using mineral water to treat long COVID feature in our latest programming highlights
Programming: Kevin Kelly
Four Seasons’ Sensei retreat in Hawaii taps into wearable tech and biometric data
Programming: Jeremy McCarthy
Mandarin Oriental rolls out it Inner Strength Outer Strength mental wellness course to guests
Interview: Emlyn Brown
Accor’s global vice-president of wellbeing talks to Katie Barnes about business strategies following COVID
Everyone’s talking about: Local markets
How are spas adapting their business model to attract locals? And what happens when international tourists return? Spa Business magazine reports
Trends: Spa Foresight™ 20/21
Touch hunger, lung health, resilience and COVID cool spots all feature in future predictions from the Spa Business team
Sponsored: G.M. COLLIN: New partnerships
Skincare brand GM Collin is
re-energising its sales network and looking
for new distributors from across the globe
to drive its business network
Insight: Hindsight 2020
Mia Kyricos looks at the harsh lessons that spas can learn from the last year
Analysis: On your marks
Analyst Jan Freitag suggests a timescale for global hotel recovery and hotel spas
Research: Eyes on Ireland
An Irish Spa Association snapshot survey shows the impact of COVID on spas across country
Promotion: Artofcryo.com: Chill factor
Artofcryo.com provides evidence-based whole body cryotherapy solutions,
offering effective solutions for guests and an attractive ROI for investors
Fitness: Harley Pasternak
The celebrity trainer and nutritionist shares his vision of fitness and health in the age of coronavirus
Promotion: Iyashi Dôme: Optimal solution
Iyashi Dôme Japanese saunas offer a versatile treatment solution for spas searching for quality touchless treatments backed by science and Japanese technology
Finishing touch: Watch out
UK researchers launch a new study to explore how digital nature experiences can be good for us
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
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