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NEWS
Fitness franchise StretchLab invests in movement inefficiency tech
POSTED 08 Jan 2020 . BY Tom Walker
The technology can perform a total body movement assessment scan in under 30 seconds Credit: TRX
US fitness franchise StretchLab has revealed plans to add machines that identify movement inefficiencies into its programming.

The assisted stretching franchise – which is owned by fitness behemoth Xponential Fitness – will begin rolling out TRX MAPS Technology across its 50-plus studios.

The TRX technology identifies movement inefficiencies across four critical categories – mobility, activation, posture and symmetry (MAPS).

It uses 3D technology to perform a total body movement assessment scan in under 30 seconds, as users perform three body-weight squats.

Results are delivered on-screen and via email, which will allow StretchLab's trainers – titled "flexologists" – to create a customised movement plan and offer a measurable way to see progress in flexibility.

Through analysing more than 2,000 data points in each individual’s movement, TRX MAPS has been designed to push a customised exercise plan designed to improve inefficiencies in the four areas. With regular scans, individuals can watch their progress over time.

"With technology-driven and trackable workouts continually on the rise in the fitness industry, StretchLab is excited to bring this trend to the recovery space with the TRX MAPS machine," said Lou DeFrancisco, president of StretchLab.

"While the benefits of stretching and recovery are undeniable, we believe the integration of technology in this vertical will prove just how advanced and effective StretchLab's programming and Flexologists are."
The TRX technology identifies movement inefficiencies across four critical categories – mobility, activation, posture and symmetry Credit: TRX
RELATED STORIES
  Could wearing weighted vests be 'better for weight loss' than physical activity?


For those looking to lose weight, wearing weighted vests could ensure better results than physical activity, according to a study by the University of Gothenburg in Sweden.
  Xponential Fitness signs deal with LifeFit Group to enter German and Austrian markets


Xponential Fitness has revealed plans to take its portfolio of boutique fitness brands onto the German and Austrian markets.
  Xponential inks deal to take Club Pilates to South Korea as part of Asian expansion


Xponential Fitness has signed a master franchise deal to open 100 Club Pilates studios in South Korea over the next five years.
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Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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Jobs    News   Products   Magazine   Subscribe
NEWS
Fitness franchise StretchLab invests in movement inefficiency tech
POSTED 08 Jan 2020 . BY Tom Walker
The technology can perform a total body movement assessment scan in under 30 seconds Credit: TRX
US fitness franchise StretchLab has revealed plans to add machines that identify movement inefficiencies into its programming.

The assisted stretching franchise – which is owned by fitness behemoth Xponential Fitness – will begin rolling out TRX MAPS Technology across its 50-plus studios.

The TRX technology identifies movement inefficiencies across four critical categories – mobility, activation, posture and symmetry (MAPS).

It uses 3D technology to perform a total body movement assessment scan in under 30 seconds, as users perform three body-weight squats.

Results are delivered on-screen and via email, which will allow StretchLab's trainers – titled "flexologists" – to create a customised movement plan and offer a measurable way to see progress in flexibility.

Through analysing more than 2,000 data points in each individual’s movement, TRX MAPS has been designed to push a customised exercise plan designed to improve inefficiencies in the four areas. With regular scans, individuals can watch their progress over time.

"With technology-driven and trackable workouts continually on the rise in the fitness industry, StretchLab is excited to bring this trend to the recovery space with the TRX MAPS machine," said Lou DeFrancisco, president of StretchLab.

"While the benefits of stretching and recovery are undeniable, we believe the integration of technology in this vertical will prove just how advanced and effective StretchLab's programming and Flexologists are."
The TRX technology identifies movement inefficiencies across four critical categories – mobility, activation, posture and symmetry Credit: TRX
RELATED STORIES
Could wearing weighted vests be 'better for weight loss' than physical activity?


For those looking to lose weight, wearing weighted vests could ensure better results than physical activity, according to a study by the University of Gothenburg in Sweden.
Xponential Fitness signs deal with LifeFit Group to enter German and Austrian markets


Xponential Fitness has revealed plans to take its portfolio of boutique fitness brands onto the German and Austrian markets.
Xponential inks deal to take Club Pilates to South Korea as part of Asian expansion


Xponential Fitness has signed a master franchise deal to open 100 Club Pilates studios in South Korea over the next five years.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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