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NEWS
Bannatyne top team reshuffle continues with appointment of new director
POSTED 15 Jul 2019 . BY Tom Walker
Wilkinson has been named group CX (customer experience) and spa director

The role of customer experience director is particularly important to the company
– Duncan Bannatyne
Bannatyne Group has named Karen Wilkinson to the board of Bannatyne Fitness.

The appointment comes just two weeks after founder Duncan Bannatyne said he will return to frontline involvement in the health club, spa and hotel business that bears his name, following the departure of CEO Justin Musgrove.

Wilkinson – who has worked at the Bannatyne Group for nearly 13 years – will undertake the new and enlarged role of group CX (customer experience) and spa director, which will cover all elements of the business, including hotel, health clubs and spas, as well as head office.

She joined the Bannatyne Group as national spa manager in 2007 and was appointed group head of spa in 2012 and later as group spa director.

Since 2009 she has delivered significant net profit growth year on year from £1.3m to £7.8m in 2018, through new income streams and technology improvements, which supported growth of the spa business, which accounts for 25 per cent of the company’s EBITDA.

“Karen has been a loyal and extremely competent colleague and will bring experience, skills and a new perspective to the Board," said Duncan Bannatyne.

“The role of customer experience director is particularly important to the company. Our members and guests are the lifeblood of the business and all our focus is on providing the best service and the best facilities. Karen’s input into this will be invaluable."

Bannatyne Group has a portfolio of 72 health clubs, 47 spas and four hotels, boasting a turnover of £127.5m in the year to December 2018 in its latest results. This figure represents growth of 8.5per cent on its 2017 results (£117.6m). Profit improved slightly, from £14.3m to £14.6m between the two years.
RELATED STORIES
  Bannatyne adds to senior leadership team – Hugh Hanley named head of fitness


The Bannatyne Group has appointed Hugh Hanley as its new head of fitness.
  Duncan Bannatyne takes back the reins at Bannatyne as CEO Justin Musgrove steps down


Duncan Bannatyne is to return to frontline involvement in the health club, spa and hotel business that bears his name, as current CEO, Justin Musgrove, announces his departure for a new role in the Middle East.
  Gympass secures three-year Bannatyne extension – expands reach to all 72 clubs


Corporate fitness sales specialist Gympass has secured a three-year extension to its deal with premium fitness operator Bannatyne.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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NEWS
Bannatyne top team reshuffle continues with appointment of new director
POSTED 15 Jul 2019 . BY Tom Walker
Wilkinson has been named group CX (customer experience) and spa director
The role of customer experience director is particularly important to the company
– Duncan Bannatyne
Bannatyne Group has named Karen Wilkinson to the board of Bannatyne Fitness.

The appointment comes just two weeks after founder Duncan Bannatyne said he will return to frontline involvement in the health club, spa and hotel business that bears his name, following the departure of CEO Justin Musgrove.

Wilkinson – who has worked at the Bannatyne Group for nearly 13 years – will undertake the new and enlarged role of group CX (customer experience) and spa director, which will cover all elements of the business, including hotel, health clubs and spas, as well as head office.

She joined the Bannatyne Group as national spa manager in 2007 and was appointed group head of spa in 2012 and later as group spa director.

Since 2009 she has delivered significant net profit growth year on year from £1.3m to £7.8m in 2018, through new income streams and technology improvements, which supported growth of the spa business, which accounts for 25 per cent of the company’s EBITDA.

“Karen has been a loyal and extremely competent colleague and will bring experience, skills and a new perspective to the Board," said Duncan Bannatyne.

“The role of customer experience director is particularly important to the company. Our members and guests are the lifeblood of the business and all our focus is on providing the best service and the best facilities. Karen’s input into this will be invaluable."

Bannatyne Group has a portfolio of 72 health clubs, 47 spas and four hotels, boasting a turnover of £127.5m in the year to December 2018 in its latest results. This figure represents growth of 8.5per cent on its 2017 results (£117.6m). Profit improved slightly, from £14.3m to £14.6m between the two years.
RELATED STORIES
Bannatyne adds to senior leadership team – Hugh Hanley named head of fitness


The Bannatyne Group has appointed Hugh Hanley as its new head of fitness.
Duncan Bannatyne takes back the reins at Bannatyne as CEO Justin Musgrove steps down


Duncan Bannatyne is to return to frontline involvement in the health club, spa and hotel business that bears his name, as current CEO, Justin Musgrove, announces his departure for a new role in the Middle East.
Gympass secures three-year Bannatyne extension – expands reach to all 72 clubs


Corporate fitness sales specialist Gympass has secured a three-year extension to its deal with premium fitness operator Bannatyne.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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