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NEWS
PayAsUGym secures £6.5m investment following rapid expansion
POSTED 24 May 2018 . BY Tom Walker
PayAsUGym founders Jamie Ward (left) and Neil Harmsworth Credit: PayAsUGym
Online gym pass provider PayAsUGym has secured a £6.5m investment from Albion Capital as part of its expansion plans.

PayAsUGym enables gym users to access a national network of health clubs, gyms, exercise classes and spas on a pay-as-you-go basis. It also offers a premium reciprocal membership to the wider network, enabling customers to work out near home, near the office, or wherever they require.

The company has rapidly expanded its range of leisure venues since launch and now provides access to more than 2,700 sites, with at least one venue in 96 per cent of all UK postcodes.

According to COO and co-founder, Neil Harmsworth, the funding will be used to build the team and "further enhance the product" for both consumers and for participating gym operators.

"Over the past 24 months the fitness industry has really started to embrace new ways to reach new customers and PayAsUGym has become a leading platform in that respect," Harmsworth said.

"This investment means we will continue to increase the revenue we generate for our gym partners whilst further enhancing the B2B data and insight platform we provide.”

Albion Capital first invested in PayAsUGym in 2014 as part of a seed round.

The latest, Series A funding round, is taking place following strong trading in Q1 2018, which saw PayAsUGym increase gym payments by 91 per cent year-on-year and grow total users to more than 500,000.

Will Fraser-Allen, deputy managing partner at Albion Capital, said: “PayAsUGym has built a formidable position as the market leader in the flexible fitness market.

"The company has scaled its offering impressively in recent years and is now the largest fitness marketplace in the UK by both revenue and supply.

"This Series A funding round follows a strong start to the year and we are delighted to continue to support the PayAsUGym team with further investment.”
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NEWS
PayAsUGym secures £6.5m investment following rapid expansion
POSTED 24 May 2018 . BY Tom Walker
PayAsUGym founders Jamie Ward (left) and Neil Harmsworth Credit: PayAsUGym
Online gym pass provider PayAsUGym has secured a £6.5m investment from Albion Capital as part of its expansion plans.

PayAsUGym enables gym users to access a national network of health clubs, gyms, exercise classes and spas on a pay-as-you-go basis. It also offers a premium reciprocal membership to the wider network, enabling customers to work out near home, near the office, or wherever they require.

The company has rapidly expanded its range of leisure venues since launch and now provides access to more than 2,700 sites, with at least one venue in 96 per cent of all UK postcodes.

According to COO and co-founder, Neil Harmsworth, the funding will be used to build the team and "further enhance the product" for both consumers and for participating gym operators.

"Over the past 24 months the fitness industry has really started to embrace new ways to reach new customers and PayAsUGym has become a leading platform in that respect," Harmsworth said.

"This investment means we will continue to increase the revenue we generate for our gym partners whilst further enhancing the B2B data and insight platform we provide.”

Albion Capital first invested in PayAsUGym in 2014 as part of a seed round.

The latest, Series A funding round, is taking place following strong trading in Q1 2018, which saw PayAsUGym increase gym payments by 91 per cent year-on-year and grow total users to more than 500,000.

Will Fraser-Allen, deputy managing partner at Albion Capital, said: “PayAsUGym has built a formidable position as the market leader in the flexible fitness market.

"The company has scaled its offering impressively in recent years and is now the largest fitness marketplace in the UK by both revenue and supply.

"This Series A funding round follows a strong start to the year and we are delighted to continue to support the PayAsUGym team with further investment.”
RELATED STORIES
PayAsUGym victim of IT hacking


PayAsUGym, the online gym pass provider, has been the victim of an IT hacking incident.
FEATURE: Promotional feature: payasUgym


payasUgym’s new Partner Portal provides operators with the marketplace data they need to make their business more competitive
PayAsUGym unveils new intelligence hub for fitness operators


PayAsUGym has today (17 May) launched a new business intelligence platform – dubbed the ‘Partner Portal’ – designed to help fitness operators maximise the potential of their offering.
Boutique studio boom set to spread beyond London


Having conquered the country’s capital, Britain’s booming boutique fitness sector looks set to spread its wings beyond London in the year ahead.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
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TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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+ More catalogues  
DIRECTORY
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DIARY

 

09-11 Jun 2026

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Savutuvan Apaja, Haapaniemi, Finland
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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