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NEWS
SeaWorld tightens financial leash following poor third quarter
POSTED 07 Nov 2017 . BY Tom Anstey
Joel Manby has implemented a US$40m cost-cutting strategy, with a further US$25m in saving also identified Credit: AP
SeaWorld president and CEO Joel Manby has reiterated that financial discipline remains a top priority for the operator, after another tough quarter saw revenues and visitor numbers drop.

Earnings for Q3 were down US$47.6m (€41.1m, £36.3m) year-on-year, with SeaWorld recording revenues of US$437.7m (€378m, £333.8m) compared to US$485.3m (€419.1m, £370m) in 2016. Net income was also down, dropping US$10.7m (€56.7m, £50.1m) with US$55m (€47.5m, £41.9m) versus US$65.7m (€56.7m, £50.1m) for the quarter last year.

Approximately 732,000 fewer visitors attended SeaWorld attractions. The operator attributed the decline largely to its parks in Orlando and San Diego, as well as the effects of both Hurricanes Irma and Harvey.

“Our compelling product lineup, updated pricing strategies, and aggressive marketing and advertising promotion will begin to roll out early next year,” said Manby. “We believe this will position us well for improved performance in 2018.”

One positive for SeaWorld is that the company is currently on target to achieve its long-term goal of saving US$40m (€34.5m, £30.5m) by the end of 2018, something Manby first set out to do in March this year. The operator has also identified an additional US$25m (€21.6m, £19m) in cost savings opportunities, which includes a new restructuring programme.

“This quarter, we made progress implementing the targeted actions to stabilise our business and to drive sustainable growth, while continuing to advance the core elements of our five-point plan,” said Manby.

“We expect to deploy a majority of the cost savings from the restructuring programme into enhanced marketing and advertising initiatives in 2018 to drive revenue growth."

Cuts have included job losses, with about 350 positions set to go by the end of this year. Spread across the company’s 12 theme parks, the job losses include its SeaWorld parks in Orlando, San Diego and San Antonio, in addition to its Sesame Place attraction in Pennsylvania and Busch Gardens in Florida and Virginia. The company’s headquarters in Orlando have also be affected.

For the year to date, SeaWorld has generated revenues of US$997.8m (€861.7, £760.9m) – down US$78.9m (€68.1m, £60.2m) from US$1.07bn (€924m, £816m) for the same period in 2016. So far this year the company has generated a net loss of US$181.9m (€157m, £138.7m), though this does include a non-cash goodwill impairment charge of US$269.3m (€232.6m, £205.4m) caused by a decline in the value of its non-identifiable assets based on future earnings at SeaWorld Orlando.

SeaWorld has recently been subject to a potential takeover, with Spanish operator Parques Reunidos rumoured to be considering a bid for either all or part of SeaWorld.

In addition to its SeaWorld attractions, SeaWorld Parks and Entertainment also owns two Busch Gardens theme parks in Williamsburg and Tampa, the Sesame Place attraction near Philadelphia, five waterparks across the US and Discovery Cove in Orlando. It is developing an orca-free theme park in Abu Dhabi and a second Sesame Place theme park at a location yet to be confirmed.
RELATED STORIES
  Parques Reunidos linked to SeaWorld sale


Parques Reunidos could be about to make a big splash in the attractions industry after fresh reports linked the Spanish operator with a potential takeover of SeaWorld.
  Merlin denies interest in SeaWorld acquisition


Merlin Entertainments has quashed rumours of a possible SeaWorld Entertainments takeover following reports suggesting the operator had made a bid.
  Share prices rise as reports of Merlin's SeaWorld takeover mount


Merlin Entertainments is considering a bid for SeaWorld Parks and Entertainment, according to an increasing number of reports.
  David D'Alessandro to step down from SeaWorld board as operator names Yoshikazu Maruyama new chair


Further strengthening its ties with China, SeaWorld has elected Zhonghong Zhuoye Group's (ZZG) Yoshikazu Maruyama as its new chair, also naming Donald C. Robinson as its lead independent director.
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NEWS
SeaWorld tightens financial leash following poor third quarter
POSTED 07 Nov 2017 . BY Tom Anstey
Joel Manby has implemented a US$40m cost-cutting strategy, with a further US$25m in saving also identified Credit: AP
SeaWorld president and CEO Joel Manby has reiterated that financial discipline remains a top priority for the operator, after another tough quarter saw revenues and visitor numbers drop.

Earnings for Q3 were down US$47.6m (€41.1m, £36.3m) year-on-year, with SeaWorld recording revenues of US$437.7m (€378m, £333.8m) compared to US$485.3m (€419.1m, £370m) in 2016. Net income was also down, dropping US$10.7m (€56.7m, £50.1m) with US$55m (€47.5m, £41.9m) versus US$65.7m (€56.7m, £50.1m) for the quarter last year.

Approximately 732,000 fewer visitors attended SeaWorld attractions. The operator attributed the decline largely to its parks in Orlando and San Diego, as well as the effects of both Hurricanes Irma and Harvey.

“Our compelling product lineup, updated pricing strategies, and aggressive marketing and advertising promotion will begin to roll out early next year,” said Manby. “We believe this will position us well for improved performance in 2018.”

One positive for SeaWorld is that the company is currently on target to achieve its long-term goal of saving US$40m (€34.5m, £30.5m) by the end of 2018, something Manby first set out to do in March this year. The operator has also identified an additional US$25m (€21.6m, £19m) in cost savings opportunities, which includes a new restructuring programme.

“This quarter, we made progress implementing the targeted actions to stabilise our business and to drive sustainable growth, while continuing to advance the core elements of our five-point plan,” said Manby.

“We expect to deploy a majority of the cost savings from the restructuring programme into enhanced marketing and advertising initiatives in 2018 to drive revenue growth."

Cuts have included job losses, with about 350 positions set to go by the end of this year. Spread across the company’s 12 theme parks, the job losses include its SeaWorld parks in Orlando, San Diego and San Antonio, in addition to its Sesame Place attraction in Pennsylvania and Busch Gardens in Florida and Virginia. The company’s headquarters in Orlando have also be affected.

For the year to date, SeaWorld has generated revenues of US$997.8m (€861.7, £760.9m) – down US$78.9m (€68.1m, £60.2m) from US$1.07bn (€924m, £816m) for the same period in 2016. So far this year the company has generated a net loss of US$181.9m (€157m, £138.7m), though this does include a non-cash goodwill impairment charge of US$269.3m (€232.6m, £205.4m) caused by a decline in the value of its non-identifiable assets based on future earnings at SeaWorld Orlando.

SeaWorld has recently been subject to a potential takeover, with Spanish operator Parques Reunidos rumoured to be considering a bid for either all or part of SeaWorld.

In addition to its SeaWorld attractions, SeaWorld Parks and Entertainment also owns two Busch Gardens theme parks in Williamsburg and Tampa, the Sesame Place attraction near Philadelphia, five waterparks across the US and Discovery Cove in Orlando. It is developing an orca-free theme park in Abu Dhabi and a second Sesame Place theme park at a location yet to be confirmed.
RELATED STORIES
Parques Reunidos linked to SeaWorld sale


Parques Reunidos could be about to make a big splash in the attractions industry after fresh reports linked the Spanish operator with a potential takeover of SeaWorld.
Merlin denies interest in SeaWorld acquisition


Merlin Entertainments has quashed rumours of a possible SeaWorld Entertainments takeover following reports suggesting the operator had made a bid.
Share prices rise as reports of Merlin's SeaWorld takeover mount


Merlin Entertainments is considering a bid for SeaWorld Parks and Entertainment, according to an increasing number of reports.
David D'Alessandro to step down from SeaWorld board as operator names Yoshikazu Maruyama new chair


Further strengthening its ties with China, SeaWorld has elected Zhonghong Zhuoye Group's (ZZG) Yoshikazu Maruyama as its new chair, also naming Donald C. Robinson as its lead independent director.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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