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NEWS
Legoland bringing VR coaster racing experience to Florida, Malaysia and Germany parks
POSTED 19 Sep 2017 . BY Alice Davis
The Great Lego Race VR coaster is launching at three Legoland parks
Merlin Entertainments has revealed plans to introduce a high-adrenaline virtual reality (VR) experience to rollercoasters in three of its parks.

The all-new VR element will be available at Legoland Malaysia Resort, Legoland Florida Resort and Legoland Deutschland Resort, and will be an update to the existing Project X coasters.

Dubbed the Great Lego Race, the immersive family thrill ride will challenge guests to don their VR headsets and “face, race and beat” a line-up of competitors from the world of Lego, including Trendsetter, Pharaoh, Surfer Girl, Wizard and Pirate Captain.

“The Great Lego Race was inspired by the way kids play with Lego toys at home,” said Candy Holland, senior creative director for Merlin Magic Making. “It’s a unique Lego adventure that lets kids enter an epic imaginary world made entirely from Lego bricks, featuring a host of different themes and fun Lego characters, all mixed up together.”

Following a pre-show which explains the concept and VR experience to visitors, guests board the ride and are immediately surrounded by the roar of engines and a view of fellow racers preparing for the starter’s orders. Bluetooth technology ensures every twist and turn of the rollercoaster is synchronised to the Lego-brick world inside the riders’ headsets.

The new attraction, which is suitable for children aged six and over, is scheduled to open in late 2017 at Legoland Malaysia and in 2018 at the brand’s Florida and Deutschland Resorts.

Guests will also have the option to ride without the VR headset.

Last month, Merlin announced a new attraction for its Legoland theme park in California, an undersea submarine ride through a 300,000-gallon aquarium, called Lego City: Deep Sea Adventure.
The Great Lego Race VR coaster is launching at three Legoland parks
The Great Lego Race VR coaster is launching at three Legoland parks
The Great Lego Race VR coaster is launching at three Legoland parks
The Great Lego Race VR coaster is launching at three Legoland parks
RELATED STORIES
  Merlin introducing undersea adventure to Legoland California in 2018


Merlin Entertainments is bringing a new type of visitor attraction to its Legoland theme park in California next year, with the introduction of an undersea submarine adventure travelling through a 300,000-gallon aquarium.
  Expansion for Legoland Windsor on the cards after Merlin submits 2024 masterplan


Merlin Entertainments is planning a grand expansion of Legoland Windsor, after the operator filed a planning application to include new attractions and accommodation as part of an eight-year masterplan to develop the UK theme park.
  Legoland performs for Merlin, but UK attractions struggle following terror attacks


New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.
  Ninjago comes to Legoland Florida following multi-million dollar investment


Legoland has made a significant addition to its Florida resort with the launch of its new Ninjago World attraction.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
NEWS
Legoland bringing VR coaster racing experience to Florida, Malaysia and Germany parks
POSTED 19 Sep 2017 . BY Alice Davis
The Great Lego Race VR coaster is launching at three Legoland parks
Merlin Entertainments has revealed plans to introduce a high-adrenaline virtual reality (VR) experience to rollercoasters in three of its parks.

The all-new VR element will be available at Legoland Malaysia Resort, Legoland Florida Resort and Legoland Deutschland Resort, and will be an update to the existing Project X coasters.

Dubbed the Great Lego Race, the immersive family thrill ride will challenge guests to don their VR headsets and “face, race and beat” a line-up of competitors from the world of Lego, including Trendsetter, Pharaoh, Surfer Girl, Wizard and Pirate Captain.

“The Great Lego Race was inspired by the way kids play with Lego toys at home,” said Candy Holland, senior creative director for Merlin Magic Making. “It’s a unique Lego adventure that lets kids enter an epic imaginary world made entirely from Lego bricks, featuring a host of different themes and fun Lego characters, all mixed up together.”

Following a pre-show which explains the concept and VR experience to visitors, guests board the ride and are immediately surrounded by the roar of engines and a view of fellow racers preparing for the starter’s orders. Bluetooth technology ensures every twist and turn of the rollercoaster is synchronised to the Lego-brick world inside the riders’ headsets.

The new attraction, which is suitable for children aged six and over, is scheduled to open in late 2017 at Legoland Malaysia and in 2018 at the brand’s Florida and Deutschland Resorts.

Guests will also have the option to ride without the VR headset.

Last month, Merlin announced a new attraction for its Legoland theme park in California, an undersea submarine ride through a 300,000-gallon aquarium, called Lego City: Deep Sea Adventure.
The Great Lego Race VR coaster is launching at three Legoland parks
The Great Lego Race VR coaster is launching at three Legoland parks
The Great Lego Race VR coaster is launching at three Legoland parks
The Great Lego Race VR coaster is launching at three Legoland parks
RELATED STORIES
Merlin introducing undersea adventure to Legoland California in 2018


Merlin Entertainments is bringing a new type of visitor attraction to its Legoland theme park in California next year, with the introduction of an undersea submarine adventure travelling through a 300,000-gallon aquarium.
Expansion for Legoland Windsor on the cards after Merlin submits 2024 masterplan


Merlin Entertainments is planning a grand expansion of Legoland Windsor, after the operator filed a planning application to include new attractions and accommodation as part of an eight-year masterplan to develop the UK theme park.
Legoland performs for Merlin, but UK attractions struggle following terror attacks


New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.
Ninjago comes to Legoland Florida following multi-million dollar investment


Legoland has made a significant addition to its Florida resort with the launch of its new Ninjago World attraction.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS