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NEWS
IT pop-up attraction comes to Hollywood
POSTED 04 Sep 2017 . BY Tom Anstey
A remake of IT hits cinemas on 8 September
A new pop-up attraction has come to Hollywood’s Walk of Fame, with a recreation of the house from the remake of Stephen King’s IT opening to the public ahead of the movie’s release on 8 September.

Created by Warner Bros, the haunted house has been extremely popular since opening last month, with average queue lines upwards of two hours and online reservations sold out.

Exploring in “Loser Club” groups of seven, guests are guided by “Georgie”, with the experience lasting roughly 20 minutes. Inside the 5,000sq ft (464sq m) attraction, guests – who have to sign a waiver before entering – will experience "pneumatic surprises, live actors, animatronic characters, and state of the art lighting, audio, and video".



The upcoming IT is the first of a planned US$45m (€37.8m, £34.7m) duology based on the 1986 Stephen King horror novel of the same name. It also aired as a 1990 two-part miniseries, which revolves around a predatory alien shapeshifter with the ability to transform itself into its prey's worst fears, allowing it to exploit the phobias of its victims.

The over 18s IT experience runs daily from 11AM until 10 September.
Lines in excess of two hours have formed with people wanting to visit the popular pop-up
RELATED STORIES
  Thorpe Park teaser hints at The Walking Dead for popular Fright Night events


Thorpe Park has teased further details about its Fright Night events for 2017, with a new teaser image on the UK theme park’s website hinting that The Walking Dead could be making its debut at the attraction this Halloween.
  Exclusive: Thorpe Park ups the ante for Fright Night season as part of wider investment programme


Thorpe Park is gearing up to make a “game-changing” investment to boost its iconic Fright Night events, according to its new divisional director.
  Public backlash forces closure of Knott's Berry Farm halloween attraction


A temporary attraction installed for Halloween at Knott’s Berry Farm has been shut down after complaints from mental health advocates.
  Tokyo aquarium introducing horror nights for Halloween


Tokyo’s Sunshine Aquarium is taking the unique approach of combining its tropical fish and relaxing scenes with extreme terror, as the usually family-friendly visitor attraction will at night become a hair-raising fright fest for the month of Halloween.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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Jobs    News   Products   Magazine   Subscribe
NEWS
IT pop-up attraction comes to Hollywood
POSTED 04 Sep 2017 . BY Tom Anstey
A remake of IT hits cinemas on 8 September
A new pop-up attraction has come to Hollywood’s Walk of Fame, with a recreation of the house from the remake of Stephen King’s IT opening to the public ahead of the movie’s release on 8 September.

Created by Warner Bros, the haunted house has been extremely popular since opening last month, with average queue lines upwards of two hours and online reservations sold out.

Exploring in “Loser Club” groups of seven, guests are guided by “Georgie”, with the experience lasting roughly 20 minutes. Inside the 5,000sq ft (464sq m) attraction, guests – who have to sign a waiver before entering – will experience "pneumatic surprises, live actors, animatronic characters, and state of the art lighting, audio, and video".



The upcoming IT is the first of a planned US$45m (€37.8m, £34.7m) duology based on the 1986 Stephen King horror novel of the same name. It also aired as a 1990 two-part miniseries, which revolves around a predatory alien shapeshifter with the ability to transform itself into its prey's worst fears, allowing it to exploit the phobias of its victims.

The over 18s IT experience runs daily from 11AM until 10 September.
Lines in excess of two hours have formed with people wanting to visit the popular pop-up
RELATED STORIES
Thorpe Park teaser hints at The Walking Dead for popular Fright Night events


Thorpe Park has teased further details about its Fright Night events for 2017, with a new teaser image on the UK theme park’s website hinting that The Walking Dead could be making its debut at the attraction this Halloween.
Exclusive: Thorpe Park ups the ante for Fright Night season as part of wider investment programme


Thorpe Park is gearing up to make a “game-changing” investment to boost its iconic Fright Night events, according to its new divisional director.
Public backlash forces closure of Knott's Berry Farm halloween attraction


A temporary attraction installed for Halloween at Knott’s Berry Farm has been shut down after complaints from mental health advocates.
Tokyo aquarium introducing horror nights for Halloween


Tokyo’s Sunshine Aquarium is taking the unique approach of combining its tropical fish and relaxing scenes with extreme terror, as the usually family-friendly visitor attraction will at night become a hair-raising fright fest for the month of Halloween.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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