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NEWS
Visitor numbers to English gardens and zoos surge
POSTED 02 Aug 2017 . BY Matthew Campelli
2016 was the Year of the English Garden Credit: Dominic Lipinski/PA Archive/PA Images
English gardens and zoos experienced an 8 per cent surge in visitors over 2016, according to data collected by VisitEngland.

Visitor increases were partly down to 2016 being crowned the Year of the English Garden, while Chester Zoo became the second most popular paid attraction in the country, with 1.9 million visitors.

The Great Britain Tourism Survey, which gathered visitor information from more than 1,500 English attractions, found that historic houses and castles reported a 7 per cent increase in tourists.

Meanwhile, visitor numbers to English country parks grew by 4 per cent year-on-year.

Tourism minister John Glen said “ensuring that all part of the country” benefit from tourism was a “government priority”.

“We have an amazing range of world-class attractions in England that draw in millions of visitors every year,” he added.

“Whether it’s our unique historic buildings, internationally important museums or stunning gardens, there is a huge amount to see and do.”

VisitEngland’s survey results revealed that coastal and rural attractions also experienced growth of 4 per cent and 5 per cent respectively.

Sally Balcombe, VisitEngland chief executive, said: “Attractions are a much loved and valuable part of the tourism landscape, adding colour and variety to the visitor experience and encouraging people to get out and explore, driving the value of tourism across the regions.”
RELATED STORIES
  Tourism projects receive funding in latest round of VisitEngland's £40m Discover England Fund


Development of a London/Bristol tourism route, a tour of Britain’s world famous horse- racing courses, travel packages for 18-35 year olds, and an urban food and drink hub have been named as the latest projects to receive funding from VisitEngland’s £40m Discover England Fund.
  New chairs appointed for British Tourist Authority and VisitEngland


Former Virgin Atlantic CEO Steve Ridgway and Shearings Leisure Group CEO Denis Wormwell have been placed at the head of Britain's tourism bodies, with Ridgway being named new VisitBritain and VisitEngland chair and Wormwell new chair of the VisitEngland Advisory Board.
  Britain's literary stars celebrated with 2017 tourism campaign for England


VisitEngland will be celebrating Britain’s literary stars in 2017, using fictional characters such as Harry Potter and Sherlock Holmes and famous authors like Jane Austen and Enid Blyton to drive English tourism in a post-Brexit era.
  VisitEngland grants funding for new Coastal Pass scheme


VisitEngland has awarded the National Coastal Tourism Academy (NCTA) funding from its Discovery England Fund to trial a new Coastal Pass across the east coast of England.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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NEWS
Visitor numbers to English gardens and zoos surge
POSTED 02 Aug 2017 . BY Matthew Campelli
2016 was the Year of the English Garden Credit: Dominic Lipinski/PA Archive/PA Images
English gardens and zoos experienced an 8 per cent surge in visitors over 2016, according to data collected by VisitEngland.

Visitor increases were partly down to 2016 being crowned the Year of the English Garden, while Chester Zoo became the second most popular paid attraction in the country, with 1.9 million visitors.

The Great Britain Tourism Survey, which gathered visitor information from more than 1,500 English attractions, found that historic houses and castles reported a 7 per cent increase in tourists.

Meanwhile, visitor numbers to English country parks grew by 4 per cent year-on-year.

Tourism minister John Glen said “ensuring that all part of the country” benefit from tourism was a “government priority”.

“We have an amazing range of world-class attractions in England that draw in millions of visitors every year,” he added.

“Whether it’s our unique historic buildings, internationally important museums or stunning gardens, there is a huge amount to see and do.”

VisitEngland’s survey results revealed that coastal and rural attractions also experienced growth of 4 per cent and 5 per cent respectively.

Sally Balcombe, VisitEngland chief executive, said: “Attractions are a much loved and valuable part of the tourism landscape, adding colour and variety to the visitor experience and encouraging people to get out and explore, driving the value of tourism across the regions.”
RELATED STORIES
Tourism projects receive funding in latest round of VisitEngland's £40m Discover England Fund


Development of a London/Bristol tourism route, a tour of Britain’s world famous horse- racing courses, travel packages for 18-35 year olds, and an urban food and drink hub have been named as the latest projects to receive funding from VisitEngland’s £40m Discover England Fund.
New chairs appointed for British Tourist Authority and VisitEngland


Former Virgin Atlantic CEO Steve Ridgway and Shearings Leisure Group CEO Denis Wormwell have been placed at the head of Britain's tourism bodies, with Ridgway being named new VisitBritain and VisitEngland chair and Wormwell new chair of the VisitEngland Advisory Board.
Britain's literary stars celebrated with 2017 tourism campaign for England


VisitEngland will be celebrating Britain’s literary stars in 2017, using fictional characters such as Harry Potter and Sherlock Holmes and famous authors like Jane Austen and Enid Blyton to drive English tourism in a post-Brexit era.
VisitEngland grants funding for new Coastal Pass scheme


VisitEngland has awarded the National Coastal Tourism Academy (NCTA) funding from its Discovery England Fund to trial a new Coastal Pass across the east coast of England.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS