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NEWS
Upcoming Dr Seuss museum celebrates life and work of famed author
POSTED 17 Mar 2017 . BY Alice Davis
The new museum will be inside the William Pynchon Memorial Building in the grounds of the Dr Seuss Sculpture Garden
The Amazing World of Dr Seuss, a museum dedicated to the life and works of the popular writer and animator Theodor Seuss Geisel, is opening on 2 June in Springfield, Massachusetts.

The museum’s five zones feature artwork, illustrations and interactive exhibits alongside memorabilia and furniture from Geisel’s home studio. Visitors can learn the background to famed works like The Cat in the Hat, Green Eggs and Ham and Oh, the Places You’ll Go!.

The US$7m (€6.5m, £5.7m) museum will be located in the grounds of the existing Dr Seuss National Memorial Sculpture Garden in Springfield – the town where Geisel was born and raised.

The sculpture garden opened in 2002 and attracts some 3 million visitors each year. Demand for an accompanying museum was high.

The 21,000sq ft (1,950sq m) three-storey attraction is managed by the Springfield Museums organisation and supported by private investors, the Dr Seuss Enterprises and the Dr Seuss Foundation.

There are plans to develop a second phase, with an outdoor Seussian Alphabet Maze.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

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FEATURED SUPPLIER

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NEWS
Upcoming Dr Seuss museum celebrates life and work of famed author
POSTED 17 Mar 2017 . BY Alice Davis
The new museum will be inside the William Pynchon Memorial Building in the grounds of the Dr Seuss Sculpture Garden
The Amazing World of Dr Seuss, a museum dedicated to the life and works of the popular writer and animator Theodor Seuss Geisel, is opening on 2 June in Springfield, Massachusetts.

The museum’s five zones feature artwork, illustrations and interactive exhibits alongside memorabilia and furniture from Geisel’s home studio. Visitors can learn the background to famed works like The Cat in the Hat, Green Eggs and Ham and Oh, the Places You’ll Go!.

The US$7m (€6.5m, £5.7m) museum will be located in the grounds of the existing Dr Seuss National Memorial Sculpture Garden in Springfield – the town where Geisel was born and raised.

The sculpture garden opened in 2002 and attracts some 3 million visitors each year. Demand for an accompanying museum was high.

The 21,000sq ft (1,950sq m) three-storey attraction is managed by the Springfield Museums organisation and supported by private investors, the Dr Seuss Enterprises and the Dr Seuss Foundation.

There are plans to develop a second phase, with an outdoor Seussian Alphabet Maze.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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©Cybertrek 2026

ABOUT LEISURE MEDIA
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ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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