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NEWS
Mars the focus for Kennedy Space Center as attraction unveils five-year plan
POSTED 07 Feb 2017 . BY Tom Anstey
The Space Center has enjoyed great success with its Atlantis addition
Florida's Kennedy Space Center is planning a mass expansion of its visitor complex, unveiling a five-year masterplan designed to build on the success of its hugely popular space shuttle Atlantis exhibit that opened in 2013.

Mars will be one of the major focuses in the next five years, with a Mars Rover attraction in the works, as well as a new attraction that will very briefly allow visitors to experience zero-gravity or increased G forces similar to that astronauts get on takeoff.

Delaware North, the company which operates both the Visitor Complex and recently relaunched Hall of Fame, say the Mars Rover concept vehicle will be part of a Mars Deep Station attraction, which could open as early as 2021.

The company has also promised “something big” for the Astronaut Hall of Fame, which last year moved to the visitor complex’s main campus as the new Heroes and Legends addition.

Plans also include an expanded Astronaut Training Experience primarily focused on a simulated mission to Mars, with the facility able to accommodate 176 – up from the current 94. A concept known as "piezoelectric pathways" will also be introduced, meaning pathways between exhibits will become interactive, also creating energy as guests walk over them.

The visitor complex’s Main Street is also in line for an overhaul, with plans for an updated building facade and a bus tour entrance gate resembling the iconic vehicle assembly building.

Finally the Launch Complex 39 observation gantry will be transformed into an activity learning centre that potentially could include interactive activities, a Mars simulation and a launch viewing centre.
RELATED STORIES
  IAAPA 2016: Kennedy Space Center launches US$23m Heroes and Legends addition


Florida’s Kennedy Space Center has officially launched its newest attraction, bringing its off-site Hall of Fame into the visitor complex as part of its new Heroes and Legends exhibition.
  Hololens gets first public outing as part of new Mars experience at Kennedy Space Center


Legendary astronaut Buzz Aldrin was among the first to try out Microsoft’s Hololens technology for the first time in a visitor attraction, with a new exhibition at the Florida’s Kennedy Space Center allowing visitors to virtually explore the surface of Mars.
  US Astronaut Hall of Fame closes ahead of move to Kennedy Space Center


The Astronaut Hall of Fame at the Kennedy Space Center in Florida, US, has closed its doors 25 years after it first opened to the public, with the standalone attraction being incorporated into the new Heroes and Legends exhibit.
  Kennedy Space Center breaks ground on Heroes and Legends addition


Florida’s Kennedy Space Center has broken ground on its next big visitor attraction – Heroes and Legends – which will include the US Astronaut Hall of Fame.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Mars the focus for Kennedy Space Center as attraction unveils five-year plan
POSTED 07 Feb 2017 . BY Tom Anstey
The Space Center has enjoyed great success with its Atlantis addition
Florida's Kennedy Space Center is planning a mass expansion of its visitor complex, unveiling a five-year masterplan designed to build on the success of its hugely popular space shuttle Atlantis exhibit that opened in 2013.

Mars will be one of the major focuses in the next five years, with a Mars Rover attraction in the works, as well as a new attraction that will very briefly allow visitors to experience zero-gravity or increased G forces similar to that astronauts get on takeoff.

Delaware North, the company which operates both the Visitor Complex and recently relaunched Hall of Fame, say the Mars Rover concept vehicle will be part of a Mars Deep Station attraction, which could open as early as 2021.

The company has also promised “something big” for the Astronaut Hall of Fame, which last year moved to the visitor complex’s main campus as the new Heroes and Legends addition.

Plans also include an expanded Astronaut Training Experience primarily focused on a simulated mission to Mars, with the facility able to accommodate 176 – up from the current 94. A concept known as "piezoelectric pathways" will also be introduced, meaning pathways between exhibits will become interactive, also creating energy as guests walk over them.

The visitor complex’s Main Street is also in line for an overhaul, with plans for an updated building facade and a bus tour entrance gate resembling the iconic vehicle assembly building.

Finally the Launch Complex 39 observation gantry will be transformed into an activity learning centre that potentially could include interactive activities, a Mars simulation and a launch viewing centre.
RELATED STORIES
IAAPA 2016: Kennedy Space Center launches US$23m Heroes and Legends addition


Florida’s Kennedy Space Center has officially launched its newest attraction, bringing its off-site Hall of Fame into the visitor complex as part of its new Heroes and Legends exhibition.
Hololens gets first public outing as part of new Mars experience at Kennedy Space Center


Legendary astronaut Buzz Aldrin was among the first to try out Microsoft’s Hololens technology for the first time in a visitor attraction, with a new exhibition at the Florida’s Kennedy Space Center allowing visitors to virtually explore the surface of Mars.
US Astronaut Hall of Fame closes ahead of move to Kennedy Space Center


The Astronaut Hall of Fame at the Kennedy Space Center in Florida, US, has closed its doors 25 years after it first opened to the public, with the standalone attraction being incorporated into the new Heroes and Legends exhibit.
Kennedy Space Center breaks ground on Heroes and Legends addition


Florida’s Kennedy Space Center has broken ground on its next big visitor attraction – Heroes and Legends – which will include the US Astronaut Hall of Fame.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS