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NEWS
Wolfgang Buttress' Hive pavilion creates buzz in London's Kew Gardens
POSTED 16 Jun 2016 . BY Kim Megson
The Hive will open to the public this weekend in London's world famous Kew Gardens Credit: Jeff Eden, RBG Kew
Wolfgang Buttress’ multi-sensory celebration of bees will open to the public this Saturday (18 June) in London’s Kew Gardens.

The Hive is a pavilion inspired by scientific research into the health of bees and their role in pollinating crops essential to human survival.

The 17m (55.7ft) high, 40 tonne aluminium structure takes visitors on an experiential journey through the life of a bee colony, from an outside meadow into the hive itself, while orchestral buzzes fill the air. Meanwhile, more than 1,000 LED lights change in intensity to relay information triggered by vibration sensors in a real bee hive.

The pavilion was one of the most popular attractions at the six-month long 2015 Milan Expo, where it represented the UK. The Hive’s 169,300 individual components were carefully dismantled after the event for it to be rebuilt on home soil by contractor Stage One.

Architects BDP and engineers Simmonds Studio were also involved in the journey to bring The Hive to Kew.

Speaking in January, Lord Gardiner of Kimble, a spokesperson for the UK’s Department for Environment, Food and Rural Affairs said: “Pollinators like bees and other insects are integral to our natural environment, and play a vital role in our food industry.

“The Hive is an extraordinary structure, which symbolises how the UK champions the protection of bees and nature. I am delighted to see it make a return to the UK at Kew, where it will continue to amaze the public and raise awareness of how vital pollination is.”
The Hive is the creation of designer Wolfgang Buttress Credit: Jeff Eden, RBG Kew
The Hive is expected to be a popular new London attraction this summer Credit: Jeff Eden, RBG Kew
The pavilion features over 1,000 LED lights which change in intensity Credit: Jeff Eden, RBG Kew
Visitors to the Hive learn about the lifecycle of bees Credit: Jeff Eden, RBG Kew
Buttress' creation created quite a stir at the 2015 Milan Expo, where it was one of the most popular attractions Credit: Jeff Eden, RBG Kew
RELATED STORIES
  The Hive to celebrate the life of bees at new Kew Gardens home


The Hive – Wolfgang Buttress’ award-winning multi-sensory pavilion – is to be given a new home within London’s Kew Gardens.
  UK pavilion The Hive wins gold at Milan Expo awards


One of the top architecture prizes at the 2015 Milan Expo has been awarded to the Hive; the UK pavilion created by artist Wolfgang Buttress, engineers Simmonds Studio and architects BDP.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Wolfgang Buttress' Hive pavilion creates buzz in London's Kew Gardens
POSTED 16 Jun 2016 . BY Kim Megson
The Hive will open to the public this weekend in London's world famous Kew Gardens Credit: Jeff Eden, RBG Kew
Wolfgang Buttress’ multi-sensory celebration of bees will open to the public this Saturday (18 June) in London’s Kew Gardens.

The Hive is a pavilion inspired by scientific research into the health of bees and their role in pollinating crops essential to human survival.

The 17m (55.7ft) high, 40 tonne aluminium structure takes visitors on an experiential journey through the life of a bee colony, from an outside meadow into the hive itself, while orchestral buzzes fill the air. Meanwhile, more than 1,000 LED lights change in intensity to relay information triggered by vibration sensors in a real bee hive.

The pavilion was one of the most popular attractions at the six-month long 2015 Milan Expo, where it represented the UK. The Hive’s 169,300 individual components were carefully dismantled after the event for it to be rebuilt on home soil by contractor Stage One.

Architects BDP and engineers Simmonds Studio were also involved in the journey to bring The Hive to Kew.

Speaking in January, Lord Gardiner of Kimble, a spokesperson for the UK’s Department for Environment, Food and Rural Affairs said: “Pollinators like bees and other insects are integral to our natural environment, and play a vital role in our food industry.

“The Hive is an extraordinary structure, which symbolises how the UK champions the protection of bees and nature. I am delighted to see it make a return to the UK at Kew, where it will continue to amaze the public and raise awareness of how vital pollination is.”
The Hive is the creation of designer Wolfgang Buttress Credit: Jeff Eden, RBG Kew
The Hive is expected to be a popular new London attraction this summer Credit: Jeff Eden, RBG Kew
The pavilion features over 1,000 LED lights which change in intensity Credit: Jeff Eden, RBG Kew
Visitors to the Hive learn about the lifecycle of bees Credit: Jeff Eden, RBG Kew
Buttress' creation created quite a stir at the 2015 Milan Expo, where it was one of the most popular attractions Credit: Jeff Eden, RBG Kew
RELATED STORIES
The Hive to celebrate the life of bees at new Kew Gardens home


The Hive – Wolfgang Buttress’ award-winning multi-sensory pavilion – is to be given a new home within London’s Kew Gardens.
UK pavilion The Hive wins gold at Milan Expo awards


One of the top architecture prizes at the 2015 Milan Expo has been awarded to the Hive; the UK pavilion created by artist Wolfgang Buttress, engineers Simmonds Studio and architects BDP.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS