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NEWS
'Vagueness should be killed': MVRDV's Winy Maas calls for more clarity in architecture
POSTED 02 Jun 2016 . BY Kim Megson
Winy Maas has called for 'activated, action' architecture which has a clear purpose Credit: Charles William Pelletier
MVRDV co-founder Winy Maas has said architects should do more to instil clarity and purpose into their work.

Speaking during the Next Creation forum on urbanism and the development of cities in China at the Venice Architecture Biennale, Maas called for “vagueness to be killed” in architecture.

“I think every project should be so radical and clear that it shows what it wants to add to the world and how it can improve it,” he said, in reply to a question on how architects can contribute to a better planet. “This is for both large and small projects – it’s something we all have to try out.”

Maas praised architecture which “is clear enough for the whole world to understand what you’re doing”.

“I’m happy with The Stair,” he added, referencing MVRDV’s recent Rotterdam project in which a giant 180-step staircase was installed in the city to mark the rebuilding efforts since it was largely destroyed in World War II.

“It just opened and I was surprised how many people took the gesture [the way it was intended]. I mean, it's a stupid, simple stair, but in no time 100,000 people had used it. That touched me personally and encouraged me to advertise for this activated ‘action architecture’ – architecture that wants to clearly show its intentions in the most direct and fantastic way.”

MVRDV have certainly embraced clarity with their latest project – a completely transparent glass Infinity Kitchen that has been unveiled at this year’s Biennale.
RELATED STORIES
  Could MVRDV's transparent Infinity Kitchen revolutionise restaurant design?


Restaurants of the future could look a lot lighter because of Dutch architects MVRDV’s latest creation: a fully transparent glass kitchen.
  MVRDV turn traditional buildings inside out for green-lit Zaanstad Cultural Cluster


MVRDV’s design for a cultural hub in Zaandstad, Holland, featuring a concert hall, cinema, arts space, dance studio, library and architecture centre, has been given the green light by the municipality.
  MVRDV's spiky Danish Museum of Rock opens in Roskilde


Denmark’s Museum of Rock Music opens today (29 April) in the city of Roskilde, marking the latest building from Dutch architecture studio MVRDV.
  EXCLUSIVE: MVRDV founders speak to CLAD about the importance of leisure architecture


The founding partners of Dutch studio MVRDV have told CLADthat architects and developers must consider including a leisure component when designing new structures in built environments.
MORE NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
+ More news   

COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
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NEWS
'Vagueness should be killed': MVRDV's Winy Maas calls for more clarity in architecture
POSTED 02 Jun 2016 . BY Kim Megson
Winy Maas has called for 'activated, action' architecture which has a clear purpose Credit: Charles William Pelletier
MVRDV co-founder Winy Maas has said architects should do more to instil clarity and purpose into their work.

Speaking during the Next Creation forum on urbanism and the development of cities in China at the Venice Architecture Biennale, Maas called for “vagueness to be killed” in architecture.

“I think every project should be so radical and clear that it shows what it wants to add to the world and how it can improve it,” he said, in reply to a question on how architects can contribute to a better planet. “This is for both large and small projects – it’s something we all have to try out.”

Maas praised architecture which “is clear enough for the whole world to understand what you’re doing”.

“I’m happy with The Stair,” he added, referencing MVRDV’s recent Rotterdam project in which a giant 180-step staircase was installed in the city to mark the rebuilding efforts since it was largely destroyed in World War II.

“It just opened and I was surprised how many people took the gesture [the way it was intended]. I mean, it's a stupid, simple stair, but in no time 100,000 people had used it. That touched me personally and encouraged me to advertise for this activated ‘action architecture’ – architecture that wants to clearly show its intentions in the most direct and fantastic way.”

MVRDV have certainly embraced clarity with their latest project – a completely transparent glass Infinity Kitchen that has been unveiled at this year’s Biennale.
RELATED STORIES
Could MVRDV's transparent Infinity Kitchen revolutionise restaurant design?


Restaurants of the future could look a lot lighter because of Dutch architects MVRDV’s latest creation: a fully transparent glass kitchen.
MVRDV turn traditional buildings inside out for green-lit Zaanstad Cultural Cluster


MVRDV’s design for a cultural hub in Zaandstad, Holland, featuring a concert hall, cinema, arts space, dance studio, library and architecture centre, has been given the green light by the municipality.
MVRDV's spiky Danish Museum of Rock opens in Roskilde


Denmark’s Museum of Rock Music opens today (29 April) in the city of Roskilde, marking the latest building from Dutch architecture studio MVRDV.
EXCLUSIVE: MVRDV founders speak to CLAD about the importance of leisure architecture


The founding partners of Dutch studio MVRDV have told CLADthat architects and developers must consider including a leisure component when designing new structures in built environments.
MORE NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
+ More news   
 
COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
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