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EXCLUSIVE: MVRDV founders speak to CLAD about the importance of leisure architecture
POSTED 13 Apr 2016 . BY Kim Megson
MVRDV founders Winy Maas, Jacob van Rijs and Nathalie de Vries Credit: MVRDV/Allard van de Hoek
The founding partners of Dutch studio MVRDV have told CLAD that architects and developers must consider including a leisure component when designing new structures in built environments.

In an exclusive interview, Winy Maas, Nathalie de Vries and Jacob van Rijs, explained how their own work – including residential and commercial projects such as Rotterdam’s Market Hall – include leisure components to bring life to their surrounding locations.

“Leisure is an economy of itself, and an opener for further development,” said Maas. “Architects discuss the digital economy a lot, but we dismiss the leisure economy a little bit, placing it in tourist zones only. That’s stupid. Bigger companies, like Apple and Google, are hyper aware of the importance of leisure. Developers creating new cityscapes should be aware of it too.”

Van Rijs added: “People are now realising that specific spaces not normally on the leisure agenda can actually play a role in this area. Shopping malls are including more leisure aspects, and this means more design quality and architect involvement is needed. People are not interested in seeing the same design solutions. They want new ideas.”

De Vries said architects should explore all the possibilities of a project before creating a design, and not be afraid “to reinvent the commission” if more could be done to serve the people who live nearby.

“Our projects often fulfil an extra task and help catalyse a turnaround in their environment,” she said. “That's the way it should be, especially if public money is involved. Even if it isn’t, you want to direct people to your buildings and give the space an extra boost. Projects with a cultural element can perform this role.”

All three founders – who have recently hired five new partners as part of an organisational reshuffle – argue that future proofing is essential for developers and architects working on mixed-use projects.

“We have to deal with the fact that the timespan that things are interesting can be incredibly short,” said de Vries. “This is a worrisome aspect of leisure projects. People go there for a couple of years, then everything has to be reinvented. The level of entertainment has to rise and rise.

“It's a bit of a paradox when you make buildings; one the one hand you want to make things to last and have indefinite qualities, on the other hand you have to make designs that can change fast to accommodate new trends and fashions and keep things attractive.”

Van Rijs said that maximising space, by lowering floors and liftings ceilings, is one way to make a building adaptable for alternative future uses, and pointed to the growing popularity of renovation projects rather than new builds.

“Everything is transformation,” Maas added. “You can balance between keeping a lot of a building and introducing smaller new elements, to creating giant new domes that go over existing landscapes. More than ever, our generation believes in transformation because it recognises history and combines it with the future.

“Such biodiversity if good because it leads to specialism and you want cities to be different from other cities. It means people want to go there.”

MVRDV’s ongoing leisure projects include a shopping centre and cultural hub in Beijing, a man-made lagoon in Tainan, and an elevated skygarden in Seoul.

An extensive interview with the trio will be featured in the next issue of CLADmag
RELATED STORIES
  MVRDV appoint five new partners as part of reshuffle


The founders of Dutch architecture studio MVRDV have today (12 April) added five new partners as part of a management reshuffle intended to nurture the practice’s “intellectual and creative continuity, organisational growth and stability.”
  MVRDV create towering public staircase to celebrate Rotterdam's reconstruction and revival


Dutch architects MVRDV have announced an eye-catching temporary installation for Rotterdam: a giant staircase leading from the plaza outside the city’s central train station to the top of an adjacent historic building.
  MVRDV unveil Beijing leisure hub with an ever-changing façade


Work is nearing completion on the Chongwenmen M-Cube; MVRDV’s latest high-profile leisure building.
  Architecture, design and rock music collide in MVRDV's mixed-use masterplan for Ragnarock


The transformation of a former industrial site in Danish city Roskilde into a new home for rock and roll will be complete by April this year, CLAD has learned.
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NEWS
EXCLUSIVE: MVRDV founders speak to CLAD about the importance of leisure architecture
POSTED 13 Apr 2016 . BY Kim Megson
MVRDV founders Winy Maas, Jacob van Rijs and Nathalie de Vries Credit: MVRDV/Allard van de Hoek
The founding partners of Dutch studio MVRDV have told CLAD that architects and developers must consider including a leisure component when designing new structures in built environments.

In an exclusive interview, Winy Maas, Nathalie de Vries and Jacob van Rijs, explained how their own work – including residential and commercial projects such as Rotterdam’s Market Hall – include leisure components to bring life to their surrounding locations.

“Leisure is an economy of itself, and an opener for further development,” said Maas. “Architects discuss the digital economy a lot, but we dismiss the leisure economy a little bit, placing it in tourist zones only. That’s stupid. Bigger companies, like Apple and Google, are hyper aware of the importance of leisure. Developers creating new cityscapes should be aware of it too.”

Van Rijs added: “People are now realising that specific spaces not normally on the leisure agenda can actually play a role in this area. Shopping malls are including more leisure aspects, and this means more design quality and architect involvement is needed. People are not interested in seeing the same design solutions. They want new ideas.”

De Vries said architects should explore all the possibilities of a project before creating a design, and not be afraid “to reinvent the commission” if more could be done to serve the people who live nearby.

“Our projects often fulfil an extra task and help catalyse a turnaround in their environment,” she said. “That's the way it should be, especially if public money is involved. Even if it isn’t, you want to direct people to your buildings and give the space an extra boost. Projects with a cultural element can perform this role.”

All three founders – who have recently hired five new partners as part of an organisational reshuffle – argue that future proofing is essential for developers and architects working on mixed-use projects.

“We have to deal with the fact that the timespan that things are interesting can be incredibly short,” said de Vries. “This is a worrisome aspect of leisure projects. People go there for a couple of years, then everything has to be reinvented. The level of entertainment has to rise and rise.

“It's a bit of a paradox when you make buildings; one the one hand you want to make things to last and have indefinite qualities, on the other hand you have to make designs that can change fast to accommodate new trends and fashions and keep things attractive.”

Van Rijs said that maximising space, by lowering floors and liftings ceilings, is one way to make a building adaptable for alternative future uses, and pointed to the growing popularity of renovation projects rather than new builds.

“Everything is transformation,” Maas added. “You can balance between keeping a lot of a building and introducing smaller new elements, to creating giant new domes that go over existing landscapes. More than ever, our generation believes in transformation because it recognises history and combines it with the future.

“Such biodiversity if good because it leads to specialism and you want cities to be different from other cities. It means people want to go there.”

MVRDV’s ongoing leisure projects include a shopping centre and cultural hub in Beijing, a man-made lagoon in Tainan, and an elevated skygarden in Seoul.

An extensive interview with the trio will be featured in the next issue of CLADmag
RELATED STORIES
MVRDV appoint five new partners as part of reshuffle


The founders of Dutch architecture studio MVRDV have today (12 April) added five new partners as part of a management reshuffle intended to nurture the practice’s “intellectual and creative continuity, organisational growth and stability.”
MVRDV create towering public staircase to celebrate Rotterdam's reconstruction and revival


Dutch architects MVRDV have announced an eye-catching temporary installation for Rotterdam: a giant staircase leading from the plaza outside the city’s central train station to the top of an adjacent historic building.
MVRDV unveil Beijing leisure hub with an ever-changing façade


Work is nearing completion on the Chongwenmen M-Cube; MVRDV’s latest high-profile leisure building.
Architecture, design and rock music collide in MVRDV's mixed-use masterplan for Ragnarock


The transformation of a former industrial site in Danish city Roskilde into a new home for rock and roll will be complete by April this year, CLAD has learned.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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