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NEWS
'Vagueness should be killed': MVRDV's Winy Maas calls for more clarity in architecture
POSTED 02 Jun 2016 . BY Kim Megson
Winy Maas has called for 'activated, action' architecture which has a clear purpose Credit: Charles William Pelletier
MVRDV co-founder Winy Maas has said architects should do more to instil clarity and purpose into their work.

Speaking during the Next Creation forum on urbanism and the development of cities in China at the Venice Architecture Biennale, Maas called for “vagueness to be killed” in architecture.

“I think every project should be so radical and clear that it shows what it wants to add to the world and how it can improve it,” he said, in reply to a question on how architects can contribute to a better planet. “This is for both large and small projects – it’s something we all have to try out.”

Maas praised architecture which “is clear enough for the whole world to understand what you’re doing”.

“I’m happy with The Stair,” he added, referencing MVRDV’s recent Rotterdam project in which a giant 180-step staircase was installed in the city to mark the rebuilding efforts since it was largely destroyed in World War II.

“It just opened and I was surprised how many people took the gesture [the way it was intended]. I mean, it's a stupid, simple stair, but in no time 100,000 people had used it. That touched me personally and encouraged me to advertise for this activated ‘action architecture’ – architecture that wants to clearly show its intentions in the most direct and fantastic way.”

MVRDV have certainly embraced clarity with their latest project – a completely transparent glass Infinity Kitchen that has been unveiled at this year’s Biennale.
RELATED STORIES
  Could MVRDV's transparent Infinity Kitchen revolutionise restaurant design?


Restaurants of the future could look a lot lighter because of Dutch architects MVRDV’s latest creation: a fully transparent glass kitchen.
  MVRDV turn traditional buildings inside out for green-lit Zaanstad Cultural Cluster


MVRDV’s design for a cultural hub in Zaandstad, Holland, featuring a concert hall, cinema, arts space, dance studio, library and architecture centre, has been given the green light by the municipality.
  MVRDV's spiky Danish Museum of Rock opens in Roskilde


Denmark’s Museum of Rock Music opens today (29 April) in the city of Roskilde, marking the latest building from Dutch architecture studio MVRDV.
  EXCLUSIVE: MVRDV founders speak to CLAD about the importance of leisure architecture


The founding partners of Dutch studio MVRDV have told CLADthat architects and developers must consider including a leisure component when designing new structures in built environments.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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NEWS
'Vagueness should be killed': MVRDV's Winy Maas calls for more clarity in architecture
POSTED 02 Jun 2016 . BY Kim Megson
Winy Maas has called for 'activated, action' architecture which has a clear purpose Credit: Charles William Pelletier
MVRDV co-founder Winy Maas has said architects should do more to instil clarity and purpose into their work.

Speaking during the Next Creation forum on urbanism and the development of cities in China at the Venice Architecture Biennale, Maas called for “vagueness to be killed” in architecture.

“I think every project should be so radical and clear that it shows what it wants to add to the world and how it can improve it,” he said, in reply to a question on how architects can contribute to a better planet. “This is for both large and small projects – it’s something we all have to try out.”

Maas praised architecture which “is clear enough for the whole world to understand what you’re doing”.

“I’m happy with The Stair,” he added, referencing MVRDV’s recent Rotterdam project in which a giant 180-step staircase was installed in the city to mark the rebuilding efforts since it was largely destroyed in World War II.

“It just opened and I was surprised how many people took the gesture [the way it was intended]. I mean, it's a stupid, simple stair, but in no time 100,000 people had used it. That touched me personally and encouraged me to advertise for this activated ‘action architecture’ – architecture that wants to clearly show its intentions in the most direct and fantastic way.”

MVRDV have certainly embraced clarity with their latest project – a completely transparent glass Infinity Kitchen that has been unveiled at this year’s Biennale.
RELATED STORIES
Could MVRDV's transparent Infinity Kitchen revolutionise restaurant design?


Restaurants of the future could look a lot lighter because of Dutch architects MVRDV’s latest creation: a fully transparent glass kitchen.
MVRDV turn traditional buildings inside out for green-lit Zaanstad Cultural Cluster


MVRDV’s design for a cultural hub in Zaandstad, Holland, featuring a concert hall, cinema, arts space, dance studio, library and architecture centre, has been given the green light by the municipality.
MVRDV's spiky Danish Museum of Rock opens in Roskilde


Denmark’s Museum of Rock Music opens today (29 April) in the city of Roskilde, marking the latest building from Dutch architecture studio MVRDV.
EXCLUSIVE: MVRDV founders speak to CLAD about the importance of leisure architecture


The founding partners of Dutch studio MVRDV have told CLADthat architects and developers must consider including a leisure component when designing new structures in built environments.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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