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NEWS
Ferrari global theme park expansion continues with sites in China and North America
POSTED 21 Apr 2016 . BY Tom Anstey
Ferrari's next theme park venture opens at PortaVentura later this year
Ferrari is seeking out sites for its first theme parks in North America and China, according to reports.

According to Bloomberg, Ferrari will follow up on it first theme park in Abu Dhabi and its upcoming one in Spain with a third park in China, plus by a fourth park in North America.

The report states that Ferrari wants to expand its racing and car brand into a full-fledged luxury offering, also noting that its greatest successes outside of its core market stem from its budding theme park business.

Last month, Ferrari inked a non-binding agreement with Chinese property developer BAIC Eternaland Property and the Beijing Automotive Group to build the luxury car-maker’s first theme park in China.

Further reports have suggested that in North America, Ferrari is looking at potential sites in Mexico, Las Vegas and Florida, or the possibility of a partnership with an existing park as an immersive land.

Ferrari also said last year when it filed for its IPO that is was looking at opening “one theme park in each of the main geographic areas where we operate, including North America and Asia.”

RELATED STORIES
  Ferrari inks deal for China theme park


Ferrari has signed a non-binding agreement with a Chinese property developer to build the luxury car-maker’s first theme park in China.
  Ferrari Land: New details revealed for upcoming park and 112mph vertical coaster


Ferrari Land, the highly anticipated branded zone set to open at PortAventura in 2017, will boast a twin drop tower ride and a Formula 1 race course attraction, as well as its record- breaking race car-themed vertical accelerator.
  PortAventura breaks ground on Europe's first Ferrari Land


PortAventura has broken ground on its new Ferrari-branded expansion, the first Ferrari Land to come to Europe.
  New Ferrari stores combine shopping experience with visitor attraction


Luxury Italian car brand Ferrari has opened its latest store in Milan, featuring a new concept focused on lifestyle, experience, entertainment and shopping.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
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Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
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Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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Iconic Liverpool attraction opens door to new operators
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NEWS
Ferrari global theme park expansion continues with sites in China and North America
POSTED 21 Apr 2016 . BY Tom Anstey
Ferrari's next theme park venture opens at PortaVentura later this year
Ferrari is seeking out sites for its first theme parks in North America and China, according to reports.

According to Bloomberg, Ferrari will follow up on it first theme park in Abu Dhabi and its upcoming one in Spain with a third park in China, plus by a fourth park in North America.

The report states that Ferrari wants to expand its racing and car brand into a full-fledged luxury offering, also noting that its greatest successes outside of its core market stem from its budding theme park business.

Last month, Ferrari inked a non-binding agreement with Chinese property developer BAIC Eternaland Property and the Beijing Automotive Group to build the luxury car-maker’s first theme park in China.

Further reports have suggested that in North America, Ferrari is looking at potential sites in Mexico, Las Vegas and Florida, or the possibility of a partnership with an existing park as an immersive land.

Ferrari also said last year when it filed for its IPO that is was looking at opening “one theme park in each of the main geographic areas where we operate, including North America and Asia.”

RELATED STORIES
Ferrari inks deal for China theme park


Ferrari has signed a non-binding agreement with a Chinese property developer to build the luxury car-maker’s first theme park in China.
Ferrari Land: New details revealed for upcoming park and 112mph vertical coaster


Ferrari Land, the highly anticipated branded zone set to open at PortAventura in 2017, will boast a twin drop tower ride and a Formula 1 race course attraction, as well as its record- breaking race car-themed vertical accelerator.
PortAventura breaks ground on Europe's first Ferrari Land


PortAventura has broken ground on its new Ferrari-branded expansion, the first Ferrari Land to come to Europe.
New Ferrari stores combine shopping experience with visitor attraction


Luxury Italian car brand Ferrari has opened its latest store in Milan, featuring a new concept focused on lifestyle, experience, entertainment and shopping.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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