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NEWS
PortAventura breaks ground on Europe's first Ferrari Land
POSTED 13 May 2015 . BY Tom Anstey
Forumla One driver Sebastian Vettel was on-hand at the ground-breaking ceremony Credit: PortaVentura
PortAventura has broken ground on its new Ferrari-branded expansion, the first Ferrari Land to come to Europe.

To become the third theme park within the resort, near Barcelona, Spain, the €100m (US$113.3m, £72.1m) investment by PortAventura will see the 75,000sq m (807,300sq ft) development unfold over the course of the next two years.

The resort welcomes around four million visitors annually, of which nearly 50 per cent come from outside Spain. The park has forecast a jump to five-million visitors a year once Ferrari Land is open.

Ferrari Land will feature several rides, including the highest and fastest vertical accelerator in Europe. In addition, the development will include restaurants, large simulation areas for car racing, retail areas and a five-star premium hotel with 250 bedrooms.

Global design practice PGAV – in collaboration with Ferrari and PortAventura – is behind the design of Ferrari Land, which will include buildings styled to that of Maranello, the Italian town Ferrari is based in, tipping its hat to the history of the brand while also staying in theme with the resort’s Mediterranean style.

“From the outset, we have been clear about our intention to develop a long-term plan based on world-class international brands, with the aim of boosting the number of visitors and making PortAventura the best resort destination in Europe,” said Sergio Feder, PortAventura executive chair. “We are very proud to be collaborating with an iconic brand like Ferrari that enjoys huge prestige across the planet and to be developing Ferrari Land together, exclusively for the whole of Europe.”

RELATED STORIES
  New Ferrari stores combine shopping experience with visitor attraction


Luxury Italian car brand Ferrari has opened its latest store in Milan, featuring a new concept focused on lifestyle, experience, entertainment and shopping.
  Abu Dhabi's Ferrari World set for major expansion


Ferrari World in Abu Dhabi has announced plans to open a further seven rides over the next three years in an effort to boost attendance and capacity at the theme park by 40 per cent.
  Ferrari's first branded hotel and theme park resort coming to Spain in 2016


Europe is to get its first Ferrari-branded five-star hotel and theme park when a new resort opens near Barcelona, Spain in 2016.
  Ferrari's second branded theme park coming to Spain in 2016


Europe is to get its first Ferrari-branded theme park when a new location opens near Barcelona, Spain in 2016.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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NEWS
PortAventura breaks ground on Europe's first Ferrari Land
POSTED 13 May 2015 . BY Tom Anstey
Forumla One driver Sebastian Vettel was on-hand at the ground-breaking ceremony Credit: PortaVentura
PortAventura has broken ground on its new Ferrari-branded expansion, the first Ferrari Land to come to Europe.

To become the third theme park within the resort, near Barcelona, Spain, the €100m (US$113.3m, £72.1m) investment by PortAventura will see the 75,000sq m (807,300sq ft) development unfold over the course of the next two years.

The resort welcomes around four million visitors annually, of which nearly 50 per cent come from outside Spain. The park has forecast a jump to five-million visitors a year once Ferrari Land is open.

Ferrari Land will feature several rides, including the highest and fastest vertical accelerator in Europe. In addition, the development will include restaurants, large simulation areas for car racing, retail areas and a five-star premium hotel with 250 bedrooms.

Global design practice PGAV – in collaboration with Ferrari and PortAventura – is behind the design of Ferrari Land, which will include buildings styled to that of Maranello, the Italian town Ferrari is based in, tipping its hat to the history of the brand while also staying in theme with the resort’s Mediterranean style.

“From the outset, we have been clear about our intention to develop a long-term plan based on world-class international brands, with the aim of boosting the number of visitors and making PortAventura the best resort destination in Europe,” said Sergio Feder, PortAventura executive chair. “We are very proud to be collaborating with an iconic brand like Ferrari that enjoys huge prestige across the planet and to be developing Ferrari Land together, exclusively for the whole of Europe.”

RELATED STORIES
New Ferrari stores combine shopping experience with visitor attraction


Luxury Italian car brand Ferrari has opened its latest store in Milan, featuring a new concept focused on lifestyle, experience, entertainment and shopping.
Abu Dhabi's Ferrari World set for major expansion


Ferrari World in Abu Dhabi has announced plans to open a further seven rides over the next three years in an effort to boost attendance and capacity at the theme park by 40 per cent.
Ferrari's first branded hotel and theme park resort coming to Spain in 2016


Europe is to get its first Ferrari-branded five-star hotel and theme park when a new resort opens near Barcelona, Spain in 2016.
Ferrari's second branded theme park coming to Spain in 2016


Europe is to get its first Ferrari-branded theme park when a new location opens near Barcelona, Spain in 2016.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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