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FA to measure England performance beyond tournament progress
POSTED 09 Dec 2015 . BY Matthew Campelli
Ashworth (far right) said measurement systems would be in place in 12 months Credit: Matthew Campelli
The Football Association (FA) is working on a “key measurement” system which will gauge the performance of England teams beyond match results and tournament progression.

Talking at the FA’s Connecting the Game Coaching Conference earlier this week, technical director Dan Ashworth, under-21 coach Gareth Southgate and several development executives laid out their plan to achieve chair Greg Dyke’s ambition of winning the 2022 World Cup in Qatar.

While Ashworth told delegates that Dyke’s aim was "absolutely achievable", the FA’s strategy of developing better players and coaches, as well as a coherent, effective way of playing through all levels of the England team meant measurement had to go further than the black and white of results, tournament qualification and tournament success.

“Something we’ll be able to share in 12 months time is some key measurements about how players are improving compared to our worldwide counterparts, and how our teams are improving compared to our worldwide counterparts,” said Ashworth . “It’s not just the score, and it’s not just numbers of qualification. We’ve got to look beyond that.”

The former West Bromwich Albion sporting director said that the education of coaches would also be measured in a more holistic way than just the just the number of qualifications that they had earned.

Ashworth said that while it was “more difficult” to assess how FA-devised coaching methods and qualifications affected coaches and players, a method of measurement should be in place over the next 12 months.

“Over the next few years you’ll see a lot more emphasis on the FA helping you in your workplace,” added head of FA Education Chris Earle, addressing an auditorium full of coaches. “There’s mentoring, there’s digital platforms - lots of different ways to help you coach, whether you’re grassroots or with the England national team.”

Ashworth added that the creation of St George’s Park was crucial in the development of a philosophy, from the under-15 teams through to the seniors, and pointed to the scarcity of international fixtures and meet-up sessions to highlight the necessity of “making the most of every single game and training session”.

The technical director and Southgate were flanked by head of performance services Dave Reddin, who was a key member of Clive Woodward’s backroom team when England won the Rugby World Cup in 2003, and was also part of Team GB’s 2012 Olympic triumph.

Reddin’s remit is all about the marginal gains, covering leadership and culture development, strength and conditioning, nutrition and talent identification. He will also help implement Ashworth’s plan to create position-specific coaches for the teams.

It all works towards Ashworth’s blueprint of “maximising the time” and solidifying the “England DNA” - building a consistent message from the grassroots up.

“If every age group of England looks different we have no chance,” he said. “The importance of having principles of playing, principles of coaching radiates throughout the team. It’s important to have a joined up pathway.”
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NEWS
FA to measure England performance beyond tournament progress
POSTED 09 Dec 2015 . BY Matthew Campelli
Ashworth (far right) said measurement systems would be in place in 12 months Credit: Matthew Campelli
The Football Association (FA) is working on a “key measurement” system which will gauge the performance of England teams beyond match results and tournament progression.

Talking at the FA’s Connecting the Game Coaching Conference earlier this week, technical director Dan Ashworth, under-21 coach Gareth Southgate and several development executives laid out their plan to achieve chair Greg Dyke’s ambition of winning the 2022 World Cup in Qatar.

While Ashworth told delegates that Dyke’s aim was "absolutely achievable", the FA’s strategy of developing better players and coaches, as well as a coherent, effective way of playing through all levels of the England team meant measurement had to go further than the black and white of results, tournament qualification and tournament success.

“Something we’ll be able to share in 12 months time is some key measurements about how players are improving compared to our worldwide counterparts, and how our teams are improving compared to our worldwide counterparts,” said Ashworth . “It’s not just the score, and it’s not just numbers of qualification. We’ve got to look beyond that.”

The former West Bromwich Albion sporting director said that the education of coaches would also be measured in a more holistic way than just the just the number of qualifications that they had earned.

Ashworth said that while it was “more difficult” to assess how FA-devised coaching methods and qualifications affected coaches and players, a method of measurement should be in place over the next 12 months.

“Over the next few years you’ll see a lot more emphasis on the FA helping you in your workplace,” added head of FA Education Chris Earle, addressing an auditorium full of coaches. “There’s mentoring, there’s digital platforms - lots of different ways to help you coach, whether you’re grassroots or with the England national team.”

Ashworth added that the creation of St George’s Park was crucial in the development of a philosophy, from the under-15 teams through to the seniors, and pointed to the scarcity of international fixtures and meet-up sessions to highlight the necessity of “making the most of every single game and training session”.

The technical director and Southgate were flanked by head of performance services Dave Reddin, who was a key member of Clive Woodward’s backroom team when England won the Rugby World Cup in 2003, and was also part of Team GB’s 2012 Olympic triumph.

Reddin’s remit is all about the marginal gains, covering leadership and culture development, strength and conditioning, nutrition and talent identification. He will also help implement Ashworth’s plan to create position-specific coaches for the teams.

It all works towards Ashworth’s blueprint of “maximising the time” and solidifying the “England DNA” - building a consistent message from the grassroots up.

“If every age group of England looks different we have no chance,” he said. “The importance of having principles of playing, principles of coaching radiates throughout the team. It’s important to have a joined up pathway.”
RELATED STORIES
FA technical director: England can win 2022 World Cup


Dan Ashworth, the technical director of the Football Association (FA), believes England can win the 2022 World Cup, and delivered his blueprint on how the team can achieve its first success since 1966.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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