Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
FA technical director: England can win 2022 World Cup
POSTED 07 Dec 2015 . BY Matthew Campelli
Dan Ashworth highlighted player education, the implementation of specialist coaches and the national training centre as 'catalysts' towards tournament success Credit: The FA
Dan Ashworth highlighted player education, the implementation of specialist coaches and the national training centre as 'catalysts' towards tournament success Credit: The FA
Dan Ashworth, the technical director of the Football Association (FA), believes England can win the 2022 World Cup, and delivered his blueprint on how the team can achieve its first success since 1966.

Delivering his vision to the body’s annual Coaching Conference at St George’s Park in Burton, Ashworth highlighted player education, the implementation of specialist coaches and the national training centre, which opened in 2012, as “catalysts” for tournament success.

The former West Bromwich Albion sporting director told delegates that St George’s Park was key in developing the style of play for the national team, from the under-15 group to the senior squad, and “maximising the time” each coach has with the players.

“Gregg Dyke launched a vision and target of winning the World Cup in Qatar in 2022 and 2023 for the female team, and then sustainable tournament success thereafter,” he said.

“Some people will be sitting in this room and saying they’re not sure that it’s possible for England to win the World Cup or European Championship, and I’m telling you it’s absolutely possible.”

Ashworth said that getting “everybody connected with the game and working towards the same goal” was crucial, as was trying different methods.

He said that over the past 18 months the FA had been exploring the possibility of implementing specialist, position-specific coaches, in the mould of cricket, hockey and rugby union, to help players prepare for different opponents.

Specialist coaches will be implemented within the national teams over the next 6-8 months, with the FA taking advice from other sports on how to achieve it successfully.

Technical coaches, who will spend time on creating plans for set-plays and penalties, as well as support staff, which will be concerned with marginal gains such as nutrition, player identification and psychology, will be present with all England head coaches, from senior men’s manager Roy Hodgson, under-21 coach Gareth Southgate and women’s senior manager Mark Sampson.

Ashworth also identified three key areas that the FA will focus on with regards to player development: dealing with the pressure of tournament football, the physical robustness of players and their tactical attributes.

Reflecting on England’s near 50-year wait for tournament success, Ashworth said he and his team “had to be brave”.

“In four years’ time or six years’ time or eight years’ time, if the board comes to me and they say ‘what have you done differently?’ and I say ‘nothing’ we deserve the sack,” he said.

“If we say we’ve utilised St George’s Park, reinvigorating the educational programmes, thought differently about how to maximise time with players during international duty and have enough staff to really engage with the clubs, all of a sudden we are thinking differently and we think that will give us a better chance of success.”
St George's Park opened in October 2012
RELATED STORIES
  FA refinances Wembley debt - savings to be invested in grassroots football


The Football Association (FA) has secured a refinancing deal for Wembley Stadium, which could result in the national governing body saving more than £10m a year in interest payments.
  FA CEO Martin Glenn renews pledge to increase funding for artificial pitches


Football Association (FA) chief executive Martin Glenn has renewed the FA’s pledge to increase spending on grassroots football – and the number of artificial pitches.
  FEATURE: Sports conditioning: Peak performance


St George's Park not only caters for elite footballers but also the public, with a range of performance packages
  FA officially opens St George's Park


The Football Association (FA) has officially launched its new £100m National Football Centre in Burton upon Trent, Staffordshire.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
LATEST JOBS
National Event Planning and Logistics Officer
English Heritage
Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
+ More jobs  

COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
FA technical director: England can win 2022 World Cup
POSTED 07 Dec 2015 . BY Matthew Campelli
Dan Ashworth highlighted player education, the implementation of specialist coaches and the national training centre as 'catalysts' towards tournament success Credit: The FA
Dan Ashworth highlighted player education, the implementation of specialist coaches and the national training centre as 'catalysts' towards tournament success Credit: The FA
Dan Ashworth, the technical director of the Football Association (FA), believes England can win the 2022 World Cup, and delivered his blueprint on how the team can achieve its first success since 1966.

Delivering his vision to the body’s annual Coaching Conference at St George’s Park in Burton, Ashworth highlighted player education, the implementation of specialist coaches and the national training centre, which opened in 2012, as “catalysts” for tournament success.

The former West Bromwich Albion sporting director told delegates that St George’s Park was key in developing the style of play for the national team, from the under-15 group to the senior squad, and “maximising the time” each coach has with the players.

“Gregg Dyke launched a vision and target of winning the World Cup in Qatar in 2022 and 2023 for the female team, and then sustainable tournament success thereafter,” he said.

“Some people will be sitting in this room and saying they’re not sure that it’s possible for England to win the World Cup or European Championship, and I’m telling you it’s absolutely possible.”

Ashworth said that getting “everybody connected with the game and working towards the same goal” was crucial, as was trying different methods.

He said that over the past 18 months the FA had been exploring the possibility of implementing specialist, position-specific coaches, in the mould of cricket, hockey and rugby union, to help players prepare for different opponents.

Specialist coaches will be implemented within the national teams over the next 6-8 months, with the FA taking advice from other sports on how to achieve it successfully.

Technical coaches, who will spend time on creating plans for set-plays and penalties, as well as support staff, which will be concerned with marginal gains such as nutrition, player identification and psychology, will be present with all England head coaches, from senior men’s manager Roy Hodgson, under-21 coach Gareth Southgate and women’s senior manager Mark Sampson.

Ashworth also identified three key areas that the FA will focus on with regards to player development: dealing with the pressure of tournament football, the physical robustness of players and their tactical attributes.

Reflecting on England’s near 50-year wait for tournament success, Ashworth said he and his team “had to be brave”.

“In four years’ time or six years’ time or eight years’ time, if the board comes to me and they say ‘what have you done differently?’ and I say ‘nothing’ we deserve the sack,” he said.

“If we say we’ve utilised St George’s Park, reinvigorating the educational programmes, thought differently about how to maximise time with players during international duty and have enough staff to really engage with the clubs, all of a sudden we are thinking differently and we think that will give us a better chance of success.”
St George's Park opened in October 2012
RELATED STORIES
FA refinances Wembley debt - savings to be invested in grassroots football


The Football Association (FA) has secured a refinancing deal for Wembley Stadium, which could result in the national governing body saving more than £10m a year in interest payments.
FA CEO Martin Glenn renews pledge to increase funding for artificial pitches


Football Association (FA) chief executive Martin Glenn has renewed the FA’s pledge to increase spending on grassroots football – and the number of artificial pitches.
FEATURE: Sports conditioning: Peak performance


St George's Park not only caters for elite footballers but also the public, with a range of performance packages
FA officially opens St George's Park


The Football Association (FA) has officially launched its new £100m National Football Centre in Burton upon Trent, Staffordshire.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS