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FA technical director: England can win 2022 World Cup
POSTED 07 Dec 2015 . BY Matthew Campelli
Dan Ashworth highlighted player education, the implementation of specialist coaches and the national training centre as 'catalysts' towards tournament success Credit: The FA
Dan Ashworth highlighted player education, the implementation of specialist coaches and the national training centre as 'catalysts' towards tournament success Credit: The FA
Dan Ashworth, the technical director of the Football Association (FA), believes England can win the 2022 World Cup, and delivered his blueprint on how the team can achieve its first success since 1966.

Delivering his vision to the body’s annual Coaching Conference at St George’s Park in Burton, Ashworth highlighted player education, the implementation of specialist coaches and the national training centre, which opened in 2012, as “catalysts” for tournament success.

The former West Bromwich Albion sporting director told delegates that St George’s Park was key in developing the style of play for the national team, from the under-15 group to the senior squad, and “maximising the time” each coach has with the players.

“Gregg Dyke launched a vision and target of winning the World Cup in Qatar in 2022 and 2023 for the female team, and then sustainable tournament success thereafter,” he said.

“Some people will be sitting in this room and saying they’re not sure that it’s possible for England to win the World Cup or European Championship, and I’m telling you it’s absolutely possible.”

Ashworth said that getting “everybody connected with the game and working towards the same goal” was crucial, as was trying different methods.

He said that over the past 18 months the FA had been exploring the possibility of implementing specialist, position-specific coaches, in the mould of cricket, hockey and rugby union, to help players prepare for different opponents.

Specialist coaches will be implemented within the national teams over the next 6-8 months, with the FA taking advice from other sports on how to achieve it successfully.

Technical coaches, who will spend time on creating plans for set-plays and penalties, as well as support staff, which will be concerned with marginal gains such as nutrition, player identification and psychology, will be present with all England head coaches, from senior men’s manager Roy Hodgson, under-21 coach Gareth Southgate and women’s senior manager Mark Sampson.

Ashworth also identified three key areas that the FA will focus on with regards to player development: dealing with the pressure of tournament football, the physical robustness of players and their tactical attributes.

Reflecting on England’s near 50-year wait for tournament success, Ashworth said he and his team “had to be brave”.

“In four years’ time or six years’ time or eight years’ time, if the board comes to me and they say ‘what have you done differently?’ and I say ‘nothing’ we deserve the sack,” he said.

“If we say we’ve utilised St George’s Park, reinvigorating the educational programmes, thought differently about how to maximise time with players during international duty and have enough staff to really engage with the clubs, all of a sudden we are thinking differently and we think that will give us a better chance of success.”
St George's Park opened in October 2012
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NEWS
FA technical director: England can win 2022 World Cup
POSTED 07 Dec 2015 . BY Matthew Campelli
Dan Ashworth highlighted player education, the implementation of specialist coaches and the national training centre as 'catalysts' towards tournament success Credit: The FA
Dan Ashworth highlighted player education, the implementation of specialist coaches and the national training centre as 'catalysts' towards tournament success Credit: The FA
Dan Ashworth, the technical director of the Football Association (FA), believes England can win the 2022 World Cup, and delivered his blueprint on how the team can achieve its first success since 1966.

Delivering his vision to the body’s annual Coaching Conference at St George’s Park in Burton, Ashworth highlighted player education, the implementation of specialist coaches and the national training centre, which opened in 2012, as “catalysts” for tournament success.

The former West Bromwich Albion sporting director told delegates that St George’s Park was key in developing the style of play for the national team, from the under-15 group to the senior squad, and “maximising the time” each coach has with the players.

“Gregg Dyke launched a vision and target of winning the World Cup in Qatar in 2022 and 2023 for the female team, and then sustainable tournament success thereafter,” he said.

“Some people will be sitting in this room and saying they’re not sure that it’s possible for England to win the World Cup or European Championship, and I’m telling you it’s absolutely possible.”

Ashworth said that getting “everybody connected with the game and working towards the same goal” was crucial, as was trying different methods.

He said that over the past 18 months the FA had been exploring the possibility of implementing specialist, position-specific coaches, in the mould of cricket, hockey and rugby union, to help players prepare for different opponents.

Specialist coaches will be implemented within the national teams over the next 6-8 months, with the FA taking advice from other sports on how to achieve it successfully.

Technical coaches, who will spend time on creating plans for set-plays and penalties, as well as support staff, which will be concerned with marginal gains such as nutrition, player identification and psychology, will be present with all England head coaches, from senior men’s manager Roy Hodgson, under-21 coach Gareth Southgate and women’s senior manager Mark Sampson.

Ashworth also identified three key areas that the FA will focus on with regards to player development: dealing with the pressure of tournament football, the physical robustness of players and their tactical attributes.

Reflecting on England’s near 50-year wait for tournament success, Ashworth said he and his team “had to be brave”.

“In four years’ time or six years’ time or eight years’ time, if the board comes to me and they say ‘what have you done differently?’ and I say ‘nothing’ we deserve the sack,” he said.

“If we say we’ve utilised St George’s Park, reinvigorating the educational programmes, thought differently about how to maximise time with players during international duty and have enough staff to really engage with the clubs, all of a sudden we are thinking differently and we think that will give us a better chance of success.”
St George's Park opened in October 2012
RELATED STORIES
FA refinances Wembley debt - savings to be invested in grassroots football


The Football Association (FA) has secured a refinancing deal for Wembley Stadium, which could result in the national governing body saving more than £10m a year in interest payments.
FA CEO Martin Glenn renews pledge to increase funding for artificial pitches


Football Association (FA) chief executive Martin Glenn has renewed the FA’s pledge to increase spending on grassroots football – and the number of artificial pitches.
FEATURE: Sports conditioning: Peak performance


St George's Park not only caters for elite footballers but also the public, with a range of performance packages
FA officially opens St George's Park


The Football Association (FA) has officially launched its new £100m National Football Centre in Burton upon Trent, Staffordshire.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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iPlayCo was established in 1999. [more...]
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Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


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