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NEWS
EuropeActive pushes exercise envelope with ‘historic’ co-operation pledge
POSTED 02 Jun 2015 . BY Jak Phillips
EuropeActive’s president-elect Sir Graham Watson (second from left) signed an historic memorandum of co-operation with UNI-Europa and the European Association of Sport Employers (EASE)
EuropeActive has signed an “historic memorandum of co-operation” with UNI-Europa and the European Association of Sport Employers (EASE) to advance the position of social dialogue for the European fitness sector.

EuropeActive’s president-elect, Sir Graham Watson, recently put pen to paper in Brussels on the pledge, which EuropeActive says “sets the position for the future of social dialogue for the sport and active leisure sectors.”

Following EuropeActive’s management of the DIAL (Social Dialogue In Active Leisure) project in 2014, it became clear that it was an imperative to establish a higher level of cooperation, and to support the view of the European Commission in this increasingly important area of work. European Commission president, Jean-Claude Juncker recently stated: “I am a strong believer in the social market economy – and the social market economy can only work if there is social dialogue. Social partners can identify the greatest needs and opportunities – helping us to invest, grow and create jobs. Their support and participation is essential.”

EuropeActive has outlined its commitment to working closely with its social partners – employers and employees – to jointly develop solutions to be a driving force for the continued successful economic development of the fitness industry at a European level.

The Juncker Commission has a refreshed priority that places an emphasis on skills issues, and this has a new significance for actions across the fitness and active leisure sectors. EuropeActive believes that is important to preserve the current political momentum and to adopt a transversal approach that is designed to identify skills needs, gaps and shortages, supporting growth and developing more sustainable jobs.

Following the signature of the so-called Covenant for Cooperation in European Sectoral Social Dialogue for the Sport and Active Leisure Sectors, Sir Graham Watson said: “This is an important step forward in demonstrating our representative position to help our sector to grow and prosper through well-founded policies and industrial relations.”
RELATED STORIES
  Budget clubs drive European gym memberships to near double-digit growth


European health club operators enjoyed strong penetration growth in 2014, with low cost clubs continuing to lead the way, according to the new European Health & Fitness Market Report published by EuropeActive and Deloitte.
  Herman Rutgers appointed new FIBO Ambassador


EuropeActive board member and fitness industry stalwart Herman Rutgers has been named new FIBO Ambassador – the latest sign of the increasingly close collaboration seen between the health body and trade show.
  FEATURE: European research: Industry in motion


EuropeActive and Deloitte share the topline findings from their new European Market Report
  FEATURE: EuropeActive strategy: 80 million members


EuropeActive plans to grow usage of fitness centres to 80 million members across Europe by 2025. But how?
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Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
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A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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NEWS
EuropeActive pushes exercise envelope with ‘historic’ co-operation pledge
POSTED 02 Jun 2015 . BY Jak Phillips
EuropeActive’s president-elect Sir Graham Watson (second from left) signed an historic memorandum of co-operation with UNI-Europa and the European Association of Sport Employers (EASE)
EuropeActive has signed an “historic memorandum of co-operation” with UNI-Europa and the European Association of Sport Employers (EASE) to advance the position of social dialogue for the European fitness sector.

EuropeActive’s president-elect, Sir Graham Watson, recently put pen to paper in Brussels on the pledge, which EuropeActive says “sets the position for the future of social dialogue for the sport and active leisure sectors.”

Following EuropeActive’s management of the DIAL (Social Dialogue In Active Leisure) project in 2014, it became clear that it was an imperative to establish a higher level of cooperation, and to support the view of the European Commission in this increasingly important area of work. European Commission president, Jean-Claude Juncker recently stated: “I am a strong believer in the social market economy – and the social market economy can only work if there is social dialogue. Social partners can identify the greatest needs and opportunities – helping us to invest, grow and create jobs. Their support and participation is essential.”

EuropeActive has outlined its commitment to working closely with its social partners – employers and employees – to jointly develop solutions to be a driving force for the continued successful economic development of the fitness industry at a European level.

The Juncker Commission has a refreshed priority that places an emphasis on skills issues, and this has a new significance for actions across the fitness and active leisure sectors. EuropeActive believes that is important to preserve the current political momentum and to adopt a transversal approach that is designed to identify skills needs, gaps and shortages, supporting growth and developing more sustainable jobs.

Following the signature of the so-called Covenant for Cooperation in European Sectoral Social Dialogue for the Sport and Active Leisure Sectors, Sir Graham Watson said: “This is an important step forward in demonstrating our representative position to help our sector to grow and prosper through well-founded policies and industrial relations.”
RELATED STORIES
Budget clubs drive European gym memberships to near double-digit growth


European health club operators enjoyed strong penetration growth in 2014, with low cost clubs continuing to lead the way, according to the new European Health & Fitness Market Report published by EuropeActive and Deloitte.
Herman Rutgers appointed new FIBO Ambassador


EuropeActive board member and fitness industry stalwart Herman Rutgers has been named new FIBO Ambassador – the latest sign of the increasingly close collaboration seen between the health body and trade show.
FEATURE: European research: Industry in motion


EuropeActive and Deloitte share the topline findings from their new European Market Report
FEATURE: EuropeActive strategy: 80 million members


EuropeActive plans to grow usage of fitness centres to 80 million members across Europe by 2025. But how?
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS