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Beatles exhibition to open on site of Strawberry Field
POSTED 08 Oct 2014 . BY Tom Anstey
The Beatles immortalised the site when John Lennon wrote 'Strawberry Fields Forever' in 1966
The historic gates of Strawberry Field in Liverpool, UK, will be returned to their original location to become part of a permanent Beatles visitor attraction and training centre for young people with learning difficulties.

Beaconsfield Road, which previously housed a Victorian-era children’s home, will include the training centre and a permanent exhibition looking at the area’s history and its connection with the Beatles, who immortalised Strawberry Fields in the song ‘Strawberry Fields Forever’, written in 1966 by John Lennon. As a child, Lennon would regularly visit the site – close to the home he shared with his aunt Mimi – climbing over the gates to play in the grounds of what was then a children's home.

As part of the new plans, the 1970s buildings that were subsequently constructed on the site are to be demolished.

The centre will also include a café and gift shop as part of the heritage exhibit, which will provide work experience for the young people in the training centre. Money generated from the exhibit will go directly to the centre, which is being run by the Salvation Army.

The original gates have been in storage for some time because vandals would regularly graffiti them, largely taking the form of people on Beatles ‘pilgrimages’ writing their name on the gates.

The new pavilion will house a training kitchen, cycle workshop, classrooms, IT suite and activity spaces, to accommodate 40 trainees and around eight staff.

The site was thought to cost around £275,000 (US$442,000, €349,000) for the land, though costs for the full redevelopment have not been revealed. The plans gained unanimous approval from Liverpool City Council, with planning officers calling the plans “a good addition to the city with the cultural and educational uses.”

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Cashing in on the tourism possibilities provided by music stars like David Bowie, The Beatles and the Arctic Monkeys could raise an additional £4bn for the UK economy, according to a new report.
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Beatles exhibition to open on site of Strawberry Field
POSTED 08 Oct 2014 . BY Tom Anstey
The Beatles immortalised the site when John Lennon wrote 'Strawberry Fields Forever' in 1966
The historic gates of Strawberry Field in Liverpool, UK, will be returned to their original location to become part of a permanent Beatles visitor attraction and training centre for young people with learning difficulties.

Beaconsfield Road, which previously housed a Victorian-era children’s home, will include the training centre and a permanent exhibition looking at the area’s history and its connection with the Beatles, who immortalised Strawberry Fields in the song ‘Strawberry Fields Forever’, written in 1966 by John Lennon. As a child, Lennon would regularly visit the site – close to the home he shared with his aunt Mimi – climbing over the gates to play in the grounds of what was then a children's home.

As part of the new plans, the 1970s buildings that were subsequently constructed on the site are to be demolished.

The centre will also include a café and gift shop as part of the heritage exhibit, which will provide work experience for the young people in the training centre. Money generated from the exhibit will go directly to the centre, which is being run by the Salvation Army.

The original gates have been in storage for some time because vandals would regularly graffiti them, largely taking the form of people on Beatles ‘pilgrimages’ writing their name on the gates.

The new pavilion will house a training kitchen, cycle workshop, classrooms, IT suite and activity spaces, to accommodate 40 trainees and around eight staff.

The site was thought to cost around £275,000 (US$442,000, €349,000) for the land, though costs for the full redevelopment have not been revealed. The plans gained unanimous approval from Liverpool City Council, with planning officers calling the plans “a good addition to the city with the cultural and educational uses.”

RELATED STORIES
UK music heritage could be worth extra £4bn in tourism revenues, says study


Cashing in on the tourism possibilities provided by music stars like David Bowie, The Beatles and the Arctic Monkeys could raise an additional £4bn for the UK economy, according to a new report.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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