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NEWS
UK music heritage could be worth extra £4bn in tourism revenues, says study
POSTED 09 May 2014 . BY Jak Phillips
The Fab Four sparked Beatlemania when they touched down in the US in 1964, and The Beatles remain popular across the globe to this day Credit: United States Library of Congress
Cashing in on the tourism possibilities provided by music stars like David Bowie, The Beatles and the Arctic Monkeys could raise an additional £4bn for the UK economy, according to a new report.

IMAGINE, a study by industry lobby group UK Music, claims that if UK cities could replicate Liverpool’s success of harnessing The Beatles brand with attractions dedicated to their own homegrown stars, the potential for inbound tourism from across the world would be enormous.

Liverpool has been a standard bearer with popular attractions like The Beatles Story and The Beatles Magical Mystery Tour. Each year The Beatles and their music heritage generate £70million for Liverpool’s local economy.

The report cites the example of Hull – which will soon follow Liverpool’s lead in becoming the City of Culture in 2017 – where the city’s Museum of Club Culture, hosted a temporary exhibition celebrating David Bowie’s alter ego Ziggy Stardust. Ziggy’s backing band – the Spiders from Mars – were from Hull and the resulting attraction drew 30,000 visitors to the City, all of whom added to the local economy.

“Music tourism is big business, with millions of pounds spent getting closer to the music we love,” said UK Music CEO Jo Dipple.

“Our recommendations are designed to help local and central government provide a framework for a vibrant music destination economy. We want to inspire local authorities to make the most of the music heritage on their doorstep.”

The report contains suggestions for Sheffield to capitalise on the popularity of local acts like the Arctic Monkeys and Pulp frontman Jarvis Cocker. It also cites the success of the Coventry Music Museum, which is attracting visitors from Japan, Australia, Malaysia and the USA.

Ed Vaizey, creative industries minister added: “The huge financial contribution to the UK economy by the millions of music tourists to the UK annually makes it very clear that when combined, the music and tourism industries are powerful drivers for growth.”

Away from the UK, there have been several recent attempts to harness the popularity of seminal acts or genres. In the US, a Nirvana fan has announced plans to convert Kurt Cobain’s childhood home into a museum, while rapper Afrika Bambaataa is behind proposals for a hip-hop museum in New York.
RELATED STORIES
  UK tourism draws revealed: Russians relish history and Turks love our beaches


More than half of Chinese visitors to Britain would head to a ‘historic city’ outside of London for a UK-based vacation, while 48 per cent of Egyptian tourists would make a beeline for the coast, according to new data on overseas visitors’ habits.
MORE NEWS
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A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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Iconic Liverpool attraction opens door to new operators
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NEWS
UK music heritage could be worth extra £4bn in tourism revenues, says study
POSTED 09 May 2014 . BY Jak Phillips
The Fab Four sparked Beatlemania when they touched down in the US in 1964, and The Beatles remain popular across the globe to this day Credit: United States Library of Congress
Cashing in on the tourism possibilities provided by music stars like David Bowie, The Beatles and the Arctic Monkeys could raise an additional £4bn for the UK economy, according to a new report.

IMAGINE, a study by industry lobby group UK Music, claims that if UK cities could replicate Liverpool’s success of harnessing The Beatles brand with attractions dedicated to their own homegrown stars, the potential for inbound tourism from across the world would be enormous.

Liverpool has been a standard bearer with popular attractions like The Beatles Story and The Beatles Magical Mystery Tour. Each year The Beatles and their music heritage generate £70million for Liverpool’s local economy.

The report cites the example of Hull – which will soon follow Liverpool’s lead in becoming the City of Culture in 2017 – where the city’s Museum of Club Culture, hosted a temporary exhibition celebrating David Bowie’s alter ego Ziggy Stardust. Ziggy’s backing band – the Spiders from Mars – were from Hull and the resulting attraction drew 30,000 visitors to the City, all of whom added to the local economy.

“Music tourism is big business, with millions of pounds spent getting closer to the music we love,” said UK Music CEO Jo Dipple.

“Our recommendations are designed to help local and central government provide a framework for a vibrant music destination economy. We want to inspire local authorities to make the most of the music heritage on their doorstep.”

The report contains suggestions for Sheffield to capitalise on the popularity of local acts like the Arctic Monkeys and Pulp frontman Jarvis Cocker. It also cites the success of the Coventry Music Museum, which is attracting visitors from Japan, Australia, Malaysia and the USA.

Ed Vaizey, creative industries minister added: “The huge financial contribution to the UK economy by the millions of music tourists to the UK annually makes it very clear that when combined, the music and tourism industries are powerful drivers for growth.”

Away from the UK, there have been several recent attempts to harness the popularity of seminal acts or genres. In the US, a Nirvana fan has announced plans to convert Kurt Cobain’s childhood home into a museum, while rapper Afrika Bambaataa is behind proposals for a hip-hop museum in New York.
RELATED STORIES
UK tourism draws revealed: Russians relish history and Turks love our beaches


More than half of Chinese visitors to Britain would head to a ‘historic city’ outside of London for a UK-based vacation, while 48 per cent of Egyptian tourists would make a beeline for the coast, according to new data on overseas visitors’ habits.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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