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NEWS
UK music heritage could be worth extra £4bn in tourism revenues, says study
POSTED 09 May 2014 . BY Jak Phillips
The Fab Four sparked Beatlemania when they touched down in the US in 1964, and The Beatles remain popular across the globe to this day Credit: United States Library of Congress
Cashing in on the tourism possibilities provided by music stars like David Bowie, The Beatles and the Arctic Monkeys could raise an additional £4bn for the UK economy, according to a new report.

IMAGINE, a study by industry lobby group UK Music, claims that if UK cities could replicate Liverpool’s success of harnessing The Beatles brand with attractions dedicated to their own homegrown stars, the potential for inbound tourism from across the world would be enormous.

Liverpool has been a standard bearer with popular attractions like The Beatles Story and The Beatles Magical Mystery Tour. Each year The Beatles and their music heritage generate £70million for Liverpool’s local economy.

The report cites the example of Hull – which will soon follow Liverpool’s lead in becoming the City of Culture in 2017 – where the city’s Museum of Club Culture, hosted a temporary exhibition celebrating David Bowie’s alter ego Ziggy Stardust. Ziggy’s backing band – the Spiders from Mars – were from Hull and the resulting attraction drew 30,000 visitors to the City, all of whom added to the local economy.

“Music tourism is big business, with millions of pounds spent getting closer to the music we love,” said UK Music CEO Jo Dipple.

“Our recommendations are designed to help local and central government provide a framework for a vibrant music destination economy. We want to inspire local authorities to make the most of the music heritage on their doorstep.”

The report contains suggestions for Sheffield to capitalise on the popularity of local acts like the Arctic Monkeys and Pulp frontman Jarvis Cocker. It also cites the success of the Coventry Music Museum, which is attracting visitors from Japan, Australia, Malaysia and the USA.

Ed Vaizey, creative industries minister added: “The huge financial contribution to the UK economy by the millions of music tourists to the UK annually makes it very clear that when combined, the music and tourism industries are powerful drivers for growth.”

Away from the UK, there have been several recent attempts to harness the popularity of seminal acts or genres. In the US, a Nirvana fan has announced plans to convert Kurt Cobain’s childhood home into a museum, while rapper Afrika Bambaataa is behind proposals for a hip-hop museum in New York.
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UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
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The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
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NEWS
UK music heritage could be worth extra £4bn in tourism revenues, says study
POSTED 09 May 2014 . BY Jak Phillips
The Fab Four sparked Beatlemania when they touched down in the US in 1964, and The Beatles remain popular across the globe to this day Credit: United States Library of Congress
Cashing in on the tourism possibilities provided by music stars like David Bowie, The Beatles and the Arctic Monkeys could raise an additional £4bn for the UK economy, according to a new report.

IMAGINE, a study by industry lobby group UK Music, claims that if UK cities could replicate Liverpool’s success of harnessing The Beatles brand with attractions dedicated to their own homegrown stars, the potential for inbound tourism from across the world would be enormous.

Liverpool has been a standard bearer with popular attractions like The Beatles Story and The Beatles Magical Mystery Tour. Each year The Beatles and their music heritage generate £70million for Liverpool’s local economy.

The report cites the example of Hull – which will soon follow Liverpool’s lead in becoming the City of Culture in 2017 – where the city’s Museum of Club Culture, hosted a temporary exhibition celebrating David Bowie’s alter ego Ziggy Stardust. Ziggy’s backing band – the Spiders from Mars – were from Hull and the resulting attraction drew 30,000 visitors to the City, all of whom added to the local economy.

“Music tourism is big business, with millions of pounds spent getting closer to the music we love,” said UK Music CEO Jo Dipple.

“Our recommendations are designed to help local and central government provide a framework for a vibrant music destination economy. We want to inspire local authorities to make the most of the music heritage on their doorstep.”

The report contains suggestions for Sheffield to capitalise on the popularity of local acts like the Arctic Monkeys and Pulp frontman Jarvis Cocker. It also cites the success of the Coventry Music Museum, which is attracting visitors from Japan, Australia, Malaysia and the USA.

Ed Vaizey, creative industries minister added: “The huge financial contribution to the UK economy by the millions of music tourists to the UK annually makes it very clear that when combined, the music and tourism industries are powerful drivers for growth.”

Away from the UK, there have been several recent attempts to harness the popularity of seminal acts or genres. In the US, a Nirvana fan has announced plans to convert Kurt Cobain’s childhood home into a museum, while rapper Afrika Bambaataa is behind proposals for a hip-hop museum in New York.
RELATED STORIES
MORE NEWS
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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