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NEWS
Google continues wearable tech push with smart lens plans
POSTED 17 Jul 2014 . BY Chris Dodd
The lens would measure blood sugar levels using a tiny antenna Credit: Shutterstock.com/Ken Wolter
Google’s plans to develop smart contact lenses, designed to foster health benefits and aid vision, have progressed after the firm outlined a partnership with pharmaceutical company Novartis to take the project forward.

The search engine and technology giant announced plans to create the smart lenses earlier in January, with the devices seeking to monitor blood sugar levels through the glucose contained in tears.

The technology will feature an antenna smaller than a strand of human hair in order to monitor the levels, with the invention potentially opening up new methods of self-management for chronic diseases such as diabetes, as well as other tracking uses applicable to fitness.

The use of the lenses could also help to bring down costs of current methods of condition management over time.

With a camera potentially being used in the lenses, people’s vision could be corrected much like auto-focuses achieved on digital cameras. This could in turn create a new realm of interactive opportunities for the visually impaired, especially in the leisure areas of sport participation and health and fitness.

The plans for the lens come as an extension of Google’s vision to expand its footprint in the healthcare and fitness markets, with the company already making steps to secure a foothold in the industry with its Google Glass and Google Fit offerings.

Novartis's Alcon eye-care division will seek to license and commercialise the smart lens, with the company hoping to have a prototype available for research and development reviews early in 2015.
RELATED STORIES
  UK Google Glass users to be asked to remove device in cinemas


Cinema goers using Google Glass will be asked to remove the wearable device when entering UK cinema screens, according to the Cinema Exhibitors' Association, with potential piracy issues being flagged by those in the entertainment industry.
  Google marches into wearables market with smartwatches and Google Fit platform


Google has beaten rival Apple to the punch by releasing its first smartwatch, which went on sale last night (25 June) after being unveiled at Google's I/O developer conference in San Francisco
  Google Fit 'set to rival' Apple's HealthKit platform


Google is preparing to launch a system to rival Apple’s HealthKit fitness platform, according to reports within the technology sector.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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Jobs    News   Products   Magazine   Subscribe
NEWS
Google continues wearable tech push with smart lens plans
POSTED 17 Jul 2014 . BY Chris Dodd
The lens would measure blood sugar levels using a tiny antenna Credit: Shutterstock.com/Ken Wolter
Google’s plans to develop smart contact lenses, designed to foster health benefits and aid vision, have progressed after the firm outlined a partnership with pharmaceutical company Novartis to take the project forward.

The search engine and technology giant announced plans to create the smart lenses earlier in January, with the devices seeking to monitor blood sugar levels through the glucose contained in tears.

The technology will feature an antenna smaller than a strand of human hair in order to monitor the levels, with the invention potentially opening up new methods of self-management for chronic diseases such as diabetes, as well as other tracking uses applicable to fitness.

The use of the lenses could also help to bring down costs of current methods of condition management over time.

With a camera potentially being used in the lenses, people’s vision could be corrected much like auto-focuses achieved on digital cameras. This could in turn create a new realm of interactive opportunities for the visually impaired, especially in the leisure areas of sport participation and health and fitness.

The plans for the lens come as an extension of Google’s vision to expand its footprint in the healthcare and fitness markets, with the company already making steps to secure a foothold in the industry with its Google Glass and Google Fit offerings.

Novartis's Alcon eye-care division will seek to license and commercialise the smart lens, with the company hoping to have a prototype available for research and development reviews early in 2015.
RELATED STORIES
UK Google Glass users to be asked to remove device in cinemas


Cinema goers using Google Glass will be asked to remove the wearable device when entering UK cinema screens, according to the Cinema Exhibitors' Association, with potential piracy issues being flagged by those in the entertainment industry.
Google marches into wearables market with smartwatches and Google Fit platform


Google has beaten rival Apple to the punch by releasing its first smartwatch, which went on sale last night (25 June) after being unveiled at Google's I/O developer conference in San Francisco
Google Fit 'set to rival' Apple's HealthKit platform


Google is preparing to launch a system to rival Apple’s HealthKit fitness platform, according to reports within the technology sector.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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