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Wyre Forest District Council eyes new leisure complex in Kidderminster
POSTED 24 Feb 2014 . BY Chris Dodd
The new leisure facility could be built at former British Sugar Site Silverwoods Credit: Silverwoods
Wyre Forest District Council has submitted an application for outline planning permission for a new leisure centre in the Kidderminster area.

The council hopes to build a new leisure facility at Silverwoods, the former British Sugar Site, along the Kidderminster to Stourport Road.

The application comes after a proposed £10m project at the former Victoria Carpets sports ground failed to progress beyond planning as a land deal never materialised.

The facility will, as a minimum, include a sports hall, six-lane swimming pool, learner pool, climbing wall, fitness facilities and outdoor small football pitches.

Other facilities at the site will include fitness and dance studios, as well as a cafe with viewing areas.

The council is yet to agree on design details for the centre, as progress has only reached an outline planning stage.

“Applying for planning permission at the Silverwoods site is the next step in this major project which is about providing first class leisure and sports facilities in a modern energy efficient building,” Councillor Ian Hardiman, Wyre Forest District Council’s cabinet member with responsibility for community wellbeing, told Leisure Opportunities.

“The project is also about saving the Council and tax payers money.”

It is thought the council already has a number of leisure contractors interested in tendering for the project, with the future of the council’s outline plans due to be determined at a planning meeting in April.
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Jobs    News   Products   Magazine   Subscribe
NEWS
Wyre Forest District Council eyes new leisure complex in Kidderminster
POSTED 24 Feb 2014 . BY Chris Dodd
The new leisure facility could be built at former British Sugar Site Silverwoods Credit: Silverwoods
Wyre Forest District Council has submitted an application for outline planning permission for a new leisure centre in the Kidderminster area.

The council hopes to build a new leisure facility at Silverwoods, the former British Sugar Site, along the Kidderminster to Stourport Road.

The application comes after a proposed £10m project at the former Victoria Carpets sports ground failed to progress beyond planning as a land deal never materialised.

The facility will, as a minimum, include a sports hall, six-lane swimming pool, learner pool, climbing wall, fitness facilities and outdoor small football pitches.

Other facilities at the site will include fitness and dance studios, as well as a cafe with viewing areas.

The council is yet to agree on design details for the centre, as progress has only reached an outline planning stage.

“Applying for planning permission at the Silverwoods site is the next step in this major project which is about providing first class leisure and sports facilities in a modern energy efficient building,” Councillor Ian Hardiman, Wyre Forest District Council’s cabinet member with responsibility for community wellbeing, told Leisure Opportunities.

“The project is also about saving the Council and tax payers money.”

It is thought the council already has a number of leisure contractors interested in tendering for the project, with the future of the council’s outline plans due to be determined at a planning meeting in April.
RELATED STORIES
Rebecca Adlington opens £11.8m Wyre Forest Leisure Centre


Double Olympic champion Rebecca Adlington has officially opened the £11.9m Wyre Forest Leisure Centre in Kidderminster.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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