Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
New higher apprenticeship scheme for hospitality
POSTED 22 Nov 2012 . BY Tom Walker
The new apprenticeship scheme is the first of its kind
Institute of Hospitality (IOH) and People 1st have launched the first ever level 4 apprenticeship framework designed specifically for the hospitality industry.

The Higher Apprenticeship in Hospitality Management (HAHM) will be based on the Level 4 Diploma in Advanced Hospitality and Tourism Management qualification.

John Cunningham, director of professional development at IOH, said: "This new Higher Apprenticeship provides a great opportunity to develop more of the future managers that will drive our industry, and to equip them with the practical knowledge and skills that they will need.

"The new apprenticeship framework also provides tremendous flexibility with a wide range of different units depending on a learner's background, area of work and career direction."

People 1st led the development of the new framework and, working in partnership with UH Ventures and University College Birmingham, has gained funding from the National Apprenticeship Service to set up the delivery infrastructure for the apprenticeships.

Ruth Asker-Browne, who leads People 1st's apprenticeship work, said HAHM will provide learners with a clear career path into more senior levels.

"We've worked closely with learners, employers, mentors and assessors from across the hospitality industry to make sure that this new framework will deliver practical but rigorous training that has been designed specifically for the hospitality industry.

"HAHM is all about giving learners the chance to apply in a practical setting the knowledge they gain in a learning environment. It is helping to develop the managerial skills of our next generation of leaders."
RELATED STORIES
  IOH report: 2019 set to be 'the year of uncertainty'


The UK hospitality industry is facing "THE year of uncertainty", according to a forecast report by the Institute of Hospitality (IOH).
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
New higher apprenticeship scheme for hospitality
POSTED 22 Nov 2012 . BY Tom Walker
The new apprenticeship scheme is the first of its kind
Institute of Hospitality (IOH) and People 1st have launched the first ever level 4 apprenticeship framework designed specifically for the hospitality industry.

The Higher Apprenticeship in Hospitality Management (HAHM) will be based on the Level 4 Diploma in Advanced Hospitality and Tourism Management qualification.

John Cunningham, director of professional development at IOH, said: "This new Higher Apprenticeship provides a great opportunity to develop more of the future managers that will drive our industry, and to equip them with the practical knowledge and skills that they will need.

"The new apprenticeship framework also provides tremendous flexibility with a wide range of different units depending on a learner's background, area of work and career direction."

People 1st led the development of the new framework and, working in partnership with UH Ventures and University College Birmingham, has gained funding from the National Apprenticeship Service to set up the delivery infrastructure for the apprenticeships.

Ruth Asker-Browne, who leads People 1st's apprenticeship work, said HAHM will provide learners with a clear career path into more senior levels.

"We've worked closely with learners, employers, mentors and assessors from across the hospitality industry to make sure that this new framework will deliver practical but rigorous training that has been designed specifically for the hospitality industry.

"HAHM is all about giving learners the chance to apply in a practical setting the knowledge they gain in a learning environment. It is helping to develop the managerial skills of our next generation of leaders."
RELATED STORIES
IOH report: 2019 set to be 'the year of uncertainty'


The UK hospitality industry is facing "THE year of uncertainty", according to a forecast report by the Institute of Hospitality (IOH).
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS