Benefiting from its founders’ passion for plants, Yon-Ka’s new brand identity reflects its past and its continued research into the healing power of plants which enables the company to craft innovative formulas that deliver results
Yon-Ka products are made from an average of 92% natural ingredients / Yon-Ka
French aromatherapy pioneers Cécile, Ernest and Charles Mühlethaler established the Laboratories Multaler in 1954, armed with a passion for understanding the therapeutic properties of plants from around the globe.
They developed a line of phyto-aromatic skincare products, known as Yon-Ka, based on knowledge shared through their network of scientists, chemists and doctors.
Today, the family business is led by the founders’ daughter and niece, Françoise (CEO) and Catherine (MD) Mühlethaler – a biochemist and an aesthetician – whose complementary skills have brought a unique dimension to the brand.
Over the years, the two have collaborated to ensure Yon-Ka plays a pioneering role in the creation of holistic skincare by overseeing the development of products that contain unique combinations of aromatherapy, aromachology, phytotherapy and gemmotherapy ingredients, that harness the power of nature to offer real results for authentic beauty at every age.
Product efficacy Yon-Ka’s collection of almost 100 face and body retail and professional products are created from an average of 92 per cent of natural ingredients. Most of these products are vegan, all are gluten free and organic sourced ingredients are used wherever possible. They also comply with European manufacturing regulations that guarantee the highest levels of efficacy and safety. The raw materials and the finished products are not tested on animals.
Product efficacy is vigorously tested during clinical studies conducted in independent testing laboratories and supervised by expert dermatologists. Safety assessments on cell cultures are conducted by independent toxicologists and physico-chemical and bacteriological controls are conducted by Yon-Ka’s expert laboratory scientists, while product production and primary packaging takes place in clean rooms within optimal safety conditions to guarantee maximum bacteriological security.
New brand identity The company has recently redefined its brand identity to promote The Experience of Phyto-Aromatic Skincare through new, authentic, nature-focused visuals that convey its respect for nature. These subtle changes reflect Yon-Ka’s continued commitment to ensuring every treatment is created using ingredients and technology that are kind to the planet and offer users unique experiences that are effective and pleasing to the senses.
The new brand platform also promotes Yon-Ka’s commitment to becoming increasingly eco- and nature-inspired within its operations. The new visuals convey care, expertise and natural product know-how, together with a sensorial approach to wellness through light and shadow designs that convey warm elegance, soft faces and aesthetic bodies.
Spa engagement Six thousand international spa professionals already use Yon-Ka’s comprehensive range of phyto-aromatic skincare products for their clients who want natural, results-driven treatments.
An effective treatment solution is available for every client’s beauty or wellbeing concern, which therapists can identify through the Yon-Ka skin diagnostic test. For example, the Aroma-Fusion body care treatments include body scrubs, massages and rituals that can be performed using different therapy techniques and in varying degrees of intensity. A choice of essential oils offer olfactory notes and effects that meet individual needs.
Therapists can expand their product knowledge, while learning specific treatment protocols and techniques either through introductory and advanced training at Yon-Ka training centres or within their spa setting or through virtual sessions. From a business point of view, Yon-Ka can assist spa and wellness operators with the creation of specific spa concepts by devising treatment menus and adapting the spa environment to suit the needs of the clientele.
Both therapists and reception staff can also be trained in how best to promote home-care products, while a marketing toolkit is available to help them communicate effectively with current and potential Yon-Ka customers.
• Effectiveness through nature – products are based on a combination of four plant sciences and active ingredients with proven efficacy
• Excellent formulations – using organic, gluten free ingredients that meet the criteria of a strict charter developed by a team of experts
• Expert techniques – using unique spa treatment techniques, including Eastern and Western protocols
• Experience for the senses – essential oils ensure relaxing, aromatic treatments that benefit the body and mind
• Ethical commitments – Eco-friendly, 100 per cent French-made products and a brand committed to caring for the planet.
Yon-Ka hero products
• Yon-Ka Lotion - created from 99.6 per cent of natural ingredients including the brand’s Quintessence - essential oils of lavender, geranium, rosemary, cypress and thyme
• Hydra N°1 hydrating product range
• Age Exception, the premium global anti-aging collection
• 4 Boosters - a range of products that can be used to personalise day and night creams - tailoring them to problems such as fatigue, the changing seasons and harsh external factors, according to individual needs
• Phyto-Bain – used in the bath or shower - the ‘spa at home’ essential for draining and toning the skin thanks to the powerful and balancing lavender, helichrysum, petitgrain, rosemary and sage essential oils.
Yon-Ka’s phyto-aromatic skincare range allows for natural, results-driven treatments
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 1
"When you know you're doing things right, you have power" – Deborah Szekely talks to Spa Business
Spa People: Zoe Wall
Zoe Wall talks about driving the global spa and wellness agenda at Kerzner
New opening: Healing oasis
Zoya, a new integrative health and wellbeing retreat, is opening in the Middle East, as Megan Whitby reports
Interview: Deborah Szekely
As the 'godmother of spa' approaches her 100th birthday, Jan Kitchen travelled to Rancho La Puerta to find out more about her extraordinary life
First Person: Siempre Mejor!
After 82 years, Rancho La Puerta is
still beloved among guests around
the world, who return year after
year for a dose of holistic wellbeing.
Jane Kitchen spent a week at the
Mexican resort to discover how the
spirit of ‘Siempre mejor!’ or ‘Always
better!’ lives on in the 21st century
Sponsored: Phytomer: Celebrating the sea
The story surrounding Phytomer is one of a unique wellness vision, a loyal family, remarkable marine science and pioneering skincare. We talk to deputy general manager Mathilde Gédouin-Lagarde as the company celebrates its 50th anniversary
GWS: Boston strong
If you missed the GWS – or even if you were there – Jane Kitchen's detailed report will give you endless useful actionable insights
Promotion: Yon-ka: Plant power
Benefiting from its founders’ passion for plants, Yon-Ka’s new brand identity reflects its past and its continued research into the healing power of plants which enables the company to craft innovative formulas that deliver results
First person: Paradise at Preidlhof
Lisa Starr travelled to Italy to interview Patrizia Bortolin for Spa Business and experience all that Preidlhof has to offer
Q&A: Patrizia Bortolin
Lisa Starr talks to the award winning visionary
who’s injecting new vigour into Preidlhof
Promotion: Reconnect with ISPA
After a two-year absence, ISPA’s annual Conference offers its
members an opportunity to reconnect and to learn more about
the available tools that can help them recharge their businesses
Q&A: Daniele Vastolo
Chiva-Som has opened a major new property in Qatar, with treatments focused on Traditional Arabic and Islamic Medicine. We talk to the GM
Research: Human nature
Anne Dimon reports on the latest research insights from the Wellness Tourism Association
Saunas: Aufguss
The first aufguss sauna experience in the US has opened in Las Vegas, as Cassandra Cavanah reports
Software: Getting (Hyper) personal
Software that drives generational marketing can create hyper-personalised offerings, as Karen Maxwell discovers
Supplier showcase: Art of Cryo: Best of both worlds
Art of Cryo is blending its high-performance cryotherapy
solutions with intermittent vacuum therapy to offer a
complete and effective whole-body wellness experience
Promotion: Comfort Zone
From 2022, Comfort Zone’s products are going plastic-neutral, certified by Plastic Bank
Benefiting from its founders’ passion for plants, Yon-Ka’s new brand identity reflects its past and its continued research into the healing power of plants which enables the company to craft innovative formulas that deliver results
Yon-Ka products are made from an average of 92% natural ingredients / Yon-Ka
French aromatherapy pioneers Cécile, Ernest and Charles Mühlethaler established the Laboratories Multaler in 1954, armed with a passion for understanding the therapeutic properties of plants from around the globe.
They developed a line of phyto-aromatic skincare products, known as Yon-Ka, based on knowledge shared through their network of scientists, chemists and doctors.
Today, the family business is led by the founders’ daughter and niece, Françoise (CEO) and Catherine (MD) Mühlethaler – a biochemist and an aesthetician – whose complementary skills have brought a unique dimension to the brand.
Over the years, the two have collaborated to ensure Yon-Ka plays a pioneering role in the creation of holistic skincare by overseeing the development of products that contain unique combinations of aromatherapy, aromachology, phytotherapy and gemmotherapy ingredients, that harness the power of nature to offer real results for authentic beauty at every age.
Product efficacy Yon-Ka’s collection of almost 100 face and body retail and professional products are created from an average of 92 per cent of natural ingredients. Most of these products are vegan, all are gluten free and organic sourced ingredients are used wherever possible. They also comply with European manufacturing regulations that guarantee the highest levels of efficacy and safety. The raw materials and the finished products are not tested on animals.
Product efficacy is vigorously tested during clinical studies conducted in independent testing laboratories and supervised by expert dermatologists. Safety assessments on cell cultures are conducted by independent toxicologists and physico-chemical and bacteriological controls are conducted by Yon-Ka’s expert laboratory scientists, while product production and primary packaging takes place in clean rooms within optimal safety conditions to guarantee maximum bacteriological security.
New brand identity The company has recently redefined its brand identity to promote The Experience of Phyto-Aromatic Skincare through new, authentic, nature-focused visuals that convey its respect for nature. These subtle changes reflect Yon-Ka’s continued commitment to ensuring every treatment is created using ingredients and technology that are kind to the planet and offer users unique experiences that are effective and pleasing to the senses.
The new brand platform also promotes Yon-Ka’s commitment to becoming increasingly eco- and nature-inspired within its operations. The new visuals convey care, expertise and natural product know-how, together with a sensorial approach to wellness through light and shadow designs that convey warm elegance, soft faces and aesthetic bodies.
Spa engagement Six thousand international spa professionals already use Yon-Ka’s comprehensive range of phyto-aromatic skincare products for their clients who want natural, results-driven treatments.
An effective treatment solution is available for every client’s beauty or wellbeing concern, which therapists can identify through the Yon-Ka skin diagnostic test. For example, the Aroma-Fusion body care treatments include body scrubs, massages and rituals that can be performed using different therapy techniques and in varying degrees of intensity. A choice of essential oils offer olfactory notes and effects that meet individual needs.
Therapists can expand their product knowledge, while learning specific treatment protocols and techniques either through introductory and advanced training at Yon-Ka training centres or within their spa setting or through virtual sessions. From a business point of view, Yon-Ka can assist spa and wellness operators with the creation of specific spa concepts by devising treatment menus and adapting the spa environment to suit the needs of the clientele.
Both therapists and reception staff can also be trained in how best to promote home-care products, while a marketing toolkit is available to help them communicate effectively with current and potential Yon-Ka customers.
• Effectiveness through nature – products are based on a combination of four plant sciences and active ingredients with proven efficacy
• Excellent formulations – using organic, gluten free ingredients that meet the criteria of a strict charter developed by a team of experts
• Expert techniques – using unique spa treatment techniques, including Eastern and Western protocols
• Experience for the senses – essential oils ensure relaxing, aromatic treatments that benefit the body and mind
• Ethical commitments – Eco-friendly, 100 per cent French-made products and a brand committed to caring for the planet.
Yon-Ka hero products
• Yon-Ka Lotion - created from 99.6 per cent of natural ingredients including the brand’s Quintessence - essential oils of lavender, geranium, rosemary, cypress and thyme
• Hydra N°1 hydrating product range
• Age Exception, the premium global anti-aging collection
• 4 Boosters - a range of products that can be used to personalise day and night creams - tailoring them to problems such as fatigue, the changing seasons and harsh external factors, according to individual needs
• Phyto-Bain – used in the bath or shower - the ‘spa at home’ essential for draining and toning the skin thanks to the powerful and balancing lavender, helichrysum, petitgrain, rosemary and sage essential oils.
Yon-Ka’s phyto-aromatic skincare range allows for natural, results-driven treatments
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 1
"When you know you're doing things right, you have power" – Deborah Szekely talks to Spa Business
Spa People: Zoe Wall
Zoe Wall talks about driving the global spa and wellness agenda at Kerzner
New opening: Healing oasis
Zoya, a new integrative health and wellbeing retreat, is opening in the Middle East, as Megan Whitby reports
Interview: Deborah Szekely
As the 'godmother of spa' approaches her 100th birthday, Jan Kitchen travelled to Rancho La Puerta to find out more about her extraordinary life
First Person: Siempre Mejor!
After 82 years, Rancho La Puerta is
still beloved among guests around
the world, who return year after
year for a dose of holistic wellbeing.
Jane Kitchen spent a week at the
Mexican resort to discover how the
spirit of ‘Siempre mejor!’ or ‘Always
better!’ lives on in the 21st century
Sponsored: Phytomer: Celebrating the sea
The story surrounding Phytomer is one of a unique wellness vision, a loyal family, remarkable marine science and pioneering skincare. We talk to deputy general manager Mathilde Gédouin-Lagarde as the company celebrates its 50th anniversary
GWS: Boston strong
If you missed the GWS – or even if you were there – Jane Kitchen's detailed report will give you endless useful actionable insights
Promotion: Yon-ka: Plant power
Benefiting from its founders’ passion for plants, Yon-Ka’s new brand identity reflects its past and its continued research into the healing power of plants which enables the company to craft innovative formulas that deliver results
First person: Paradise at Preidlhof
Lisa Starr travelled to Italy to interview Patrizia Bortolin for Spa Business and experience all that Preidlhof has to offer
Q&A: Patrizia Bortolin
Lisa Starr talks to the award winning visionary
who’s injecting new vigour into Preidlhof
Promotion: Reconnect with ISPA
After a two-year absence, ISPA’s annual Conference offers its
members an opportunity to reconnect and to learn more about
the available tools that can help them recharge their businesses
Q&A: Daniele Vastolo
Chiva-Som has opened a major new property in Qatar, with treatments focused on Traditional Arabic and Islamic Medicine. We talk to the GM
Research: Human nature
Anne Dimon reports on the latest research insights from the Wellness Tourism Association
Saunas: Aufguss
The first aufguss sauna experience in the US has opened in Las Vegas, as Cassandra Cavanah reports
Software: Getting (Hyper) personal
Software that drives generational marketing can create hyper-personalised offerings, as Karen Maxwell discovers
Supplier showcase: Art of Cryo: Best of both worlds
Art of Cryo is blending its high-performance cryotherapy
solutions with intermittent vacuum therapy to offer a
complete and effective whole-body wellness experience
Promotion: Comfort Zone
From 2022, Comfort Zone’s products are going plastic-neutral, certified by Plastic Bank
OMA has completed a major transformation of New York's New Museum, creating a larger
cultural campus that combines expanded exhibition spaces with learning, performance,
hospitality and public programming.
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
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private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
education and conservation.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
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