Conceived as a healing sanctuary, the Zoya resort is located within the Al Zorah nature reserve / Zoya Health & Wellbeing Resort
Entrepreneur Ameer Said lost both his wife and mother to cancer, inspiring him to invest in preventative healthcare in their memory.
The result is Zoya, a new health, medical wellness and fitness concept with which Said aspires to set a gold standard for wellness in the Middle East.
The first property opened recently in Ajman, UAE, called Zoya Health and Wellbeing at Al Zorah, and Said has brought in consultancy and contract management company Premedion to handle the operations.
“Zoya is my life’s work,” he says. “Our methods are integrative and holistic and we use a range of treatments to create customised wellbeing journeys for our guests. Detoxing and therapeutic fasting are central to what we offer, combined with physiotherapy, aesthetic medicine and the right nutrition to boost vitality.”
Commenting on Premedion’s role within the project, CEO Dr Yasser Moshref said: “Zoya is a unique destination that protects, nourishes and invigorates the mind, body and soul. It addresses the ailments of the modern world by offering preventative rather than curative treatments, and provides exceptional support to enable our guests to live well without the need for medication and assistance.”
A wellbeing oasis Zoya has been planned as a first-of-its-kind, authentic Middle Eastern wellbeing sanctuary, where guests can go to heal and take time out to focus on their health, supported by modern medicine and within customised holistic wellbeing journeys.
To create this sanctuary, it was important to Said that Zoya was located in a healing environment, which is why he built it within the UAE’s tranquil Al Zorah nature reserve.
Surrounded by beaches, lagoons and lush mangrove forests, the reserve is home to a variety of native marine and plant life, as well as flocks of resident and migratory birds.
The 61-room resort falls under the umbrella of the Al Zorah mixed-use hospitality and residential development – co-developed by the Government of Ajman and Lebanese developer Solidere International.
Personalised journeys Zoya will also offer a variety of wellbeing treatments that focuses on the organisation’s three main pillars – Prevention and Rehabilitation, Fitness and Recreation and Pampering, with packages that include detox, therapeutic fasting, prevention, physical rehabilitation, aesthetics and anti-ageing programmes.
Each guest is treated individually and starts their journey with a medical consultation, diagnostics testing and wellness assessment. This is followed by a bespoke nutrition plan and personalised treatment programmes, alongside an aftercare programme for at-home use.
These nine retreat programmes include: wellcation; immune support; detox; physiotherapy and rehabilitation; weight management; liver support; rejuvenation; get fit; and anti-ageing. They’re tailored to meet guest needs, and a combination of multiple, complementary treatments make up a holistic integrative journey. The length of these retreats at Zoya vary from three to 14 nights and include access to state-of-the-art resort facilities, as well as a selection of leisure activities.
Wellness facilities The wellness facility is the resort’s anchor offering and has 45 treatment rooms, an integrative medicine clinic, aesthetic and anti-ageing centre, chronic disease management and diagnostics services, physiotherapy and a medical spa.
These facilities are complemented by a women-only spa, a mixed-sex spa, beauty services, fitness facilities, yoga and meditation spaces, a library and lecture room and a vegan restaurant and juice bar.
Thermal facilities include a Turkish hammam, steam sauna, infrared sauna, Finnish saunas, warm and cold therapy pools, whirlpool tubs, medical baths and Vichy showers.
Fitness is a key pillar of Zoya, so guests are given access to a medical gym, aqua gym, boot camp sessions, PT services and up to 60 weekly fitness classes that include cycling, watersports and golf activities.
The bigger picture Moshref predicts the destination’s target audience will be GCC [Gulf Cooperation Council] domestic tourists, and he believes the pandemic has helped to drive demand for local wellness solutions, due to a growing awareness of the importance of personal wellbeing and immunity.
“The pandemic has provided an opportunity for Zoya, as our facility provides the perfect environment for wellness-seekers looking for healing journeys. This kind of concept is unique in the UAE and this in itself is a unique selling point,” Moshref explains.
He adds there are plans to grow the Zoya concept with two more locations – in Salalah, Oman and in Al Taef, Saudi Arabia – as well as plans for a fitness-focused Zoya facility in Dubai, called Zoya Sports City.
Zoya Wellbeing & Health Resort
Key suppliers
Treatment rooms:
Gharieni, Proxomed, Weyergans, Trautwein and Narvi
Spa products:
Biologique Recherche and Voya
Gym Equipment: Proxmed, Matrix
Zoya Health & Wellbeing Resort
"Zoya is my life’s work" –
Ameer Said
Premedion
"Zoya is a unique destination that protects, nourishes and invigorates the mind, body and soul" – Dr Yasser Moshref
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 1
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Conceived as a healing sanctuary, the Zoya resort is located within the Al Zorah nature reserve / Zoya Health & Wellbeing Resort
Entrepreneur Ameer Said lost both his wife and mother to cancer, inspiring him to invest in preventative healthcare in their memory.
The result is Zoya, a new health, medical wellness and fitness concept with which Said aspires to set a gold standard for wellness in the Middle East.
The first property opened recently in Ajman, UAE, called Zoya Health and Wellbeing at Al Zorah, and Said has brought in consultancy and contract management company Premedion to handle the operations.
“Zoya is my life’s work,” he says. “Our methods are integrative and holistic and we use a range of treatments to create customised wellbeing journeys for our guests. Detoxing and therapeutic fasting are central to what we offer, combined with physiotherapy, aesthetic medicine and the right nutrition to boost vitality.”
Commenting on Premedion’s role within the project, CEO Dr Yasser Moshref said: “Zoya is a unique destination that protects, nourishes and invigorates the mind, body and soul. It addresses the ailments of the modern world by offering preventative rather than curative treatments, and provides exceptional support to enable our guests to live well without the need for medication and assistance.”
A wellbeing oasis Zoya has been planned as a first-of-its-kind, authentic Middle Eastern wellbeing sanctuary, where guests can go to heal and take time out to focus on their health, supported by modern medicine and within customised holistic wellbeing journeys.
To create this sanctuary, it was important to Said that Zoya was located in a healing environment, which is why he built it within the UAE’s tranquil Al Zorah nature reserve.
Surrounded by beaches, lagoons and lush mangrove forests, the reserve is home to a variety of native marine and plant life, as well as flocks of resident and migratory birds.
The 61-room resort falls under the umbrella of the Al Zorah mixed-use hospitality and residential development – co-developed by the Government of Ajman and Lebanese developer Solidere International.
Personalised journeys Zoya will also offer a variety of wellbeing treatments that focuses on the organisation’s three main pillars – Prevention and Rehabilitation, Fitness and Recreation and Pampering, with packages that include detox, therapeutic fasting, prevention, physical rehabilitation, aesthetics and anti-ageing programmes.
Each guest is treated individually and starts their journey with a medical consultation, diagnostics testing and wellness assessment. This is followed by a bespoke nutrition plan and personalised treatment programmes, alongside an aftercare programme for at-home use.
These nine retreat programmes include: wellcation; immune support; detox; physiotherapy and rehabilitation; weight management; liver support; rejuvenation; get fit; and anti-ageing. They’re tailored to meet guest needs, and a combination of multiple, complementary treatments make up a holistic integrative journey. The length of these retreats at Zoya vary from three to 14 nights and include access to state-of-the-art resort facilities, as well as a selection of leisure activities.
Wellness facilities The wellness facility is the resort’s anchor offering and has 45 treatment rooms, an integrative medicine clinic, aesthetic and anti-ageing centre, chronic disease management and diagnostics services, physiotherapy and a medical spa.
These facilities are complemented by a women-only spa, a mixed-sex spa, beauty services, fitness facilities, yoga and meditation spaces, a library and lecture room and a vegan restaurant and juice bar.
Thermal facilities include a Turkish hammam, steam sauna, infrared sauna, Finnish saunas, warm and cold therapy pools, whirlpool tubs, medical baths and Vichy showers.
Fitness is a key pillar of Zoya, so guests are given access to a medical gym, aqua gym, boot camp sessions, PT services and up to 60 weekly fitness classes that include cycling, watersports and golf activities.
The bigger picture Moshref predicts the destination’s target audience will be GCC [Gulf Cooperation Council] domestic tourists, and he believes the pandemic has helped to drive demand for local wellness solutions, due to a growing awareness of the importance of personal wellbeing and immunity.
“The pandemic has provided an opportunity for Zoya, as our facility provides the perfect environment for wellness-seekers looking for healing journeys. This kind of concept is unique in the UAE and this in itself is a unique selling point,” Moshref explains.
He adds there are plans to grow the Zoya concept with two more locations – in Salalah, Oman and in Al Taef, Saudi Arabia – as well as plans for a fitness-focused Zoya facility in Dubai, called Zoya Sports City.
Zoya Wellbeing & Health Resort
Key suppliers
Treatment rooms:
Gharieni, Proxomed, Weyergans, Trautwein and Narvi
Spa products:
Biologique Recherche and Voya
Gym Equipment: Proxmed, Matrix
Zoya Health & Wellbeing Resort
"Zoya is my life’s work" –
Ameer Said
Premedion
"Zoya is a unique destination that protects, nourishes and invigorates the mind, body and soul" – Dr Yasser Moshref
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 1
"When you know you're doing things right, you have power" – Deborah Szekely talks to Spa Business
Spa People: Zoe Wall
Zoe Wall talks about driving the global spa and wellness agenda at Kerzner
New opening: Healing oasis
Zoya, a new integrative health and wellbeing retreat, is opening in the Middle East, as Megan Whitby reports
Interview: Deborah Szekely
As the 'godmother of spa' approaches her 100th birthday, Jan Kitchen travelled to Rancho La Puerta to find out more about her extraordinary life
First Person: Siempre Mejor!
After 82 years, Rancho La Puerta is
still beloved among guests around
the world, who return year after
year for a dose of holistic wellbeing.
Jane Kitchen spent a week at the
Mexican resort to discover how the
spirit of ‘Siempre mejor!’ or ‘Always
better!’ lives on in the 21st century
Sponsored: Phytomer: Celebrating the sea
The story surrounding Phytomer is one of a unique wellness vision, a loyal family, remarkable marine science and pioneering skincare. We talk to deputy general manager Mathilde Gédouin-Lagarde as the company celebrates its 50th anniversary
GWS: Boston strong
If you missed the GWS – or even if you were there – Jane Kitchen's detailed report will give you endless useful actionable insights
Promotion: Yon-ka: Plant power
Benefiting from its founders’ passion for plants, Yon-Ka’s new brand identity reflects its past and its continued research into the healing power of plants which enables the company to craft innovative formulas that deliver results
First person: Paradise at Preidlhof
Lisa Starr travelled to Italy to interview Patrizia Bortolin for Spa Business and experience all that Preidlhof has to offer
Q&A: Patrizia Bortolin
Lisa Starr talks to the award winning visionary
who’s injecting new vigour into Preidlhof
Promotion: Reconnect with ISPA
After a two-year absence, ISPA’s annual Conference offers its
members an opportunity to reconnect and to learn more about
the available tools that can help them recharge their businesses
Q&A: Daniele Vastolo
Chiva-Som has opened a major new property in Qatar, with treatments focused on Traditional Arabic and Islamic Medicine. We talk to the GM
Research: Human nature
Anne Dimon reports on the latest research insights from the Wellness Tourism Association
Saunas: Aufguss
The first aufguss sauna experience in the US has opened in Las Vegas, as Cassandra Cavanah reports
Software: Getting (Hyper) personal
Software that drives generational marketing can create hyper-personalised offerings, as Karen Maxwell discovers
Supplier showcase: Art of Cryo: Best of both worlds
Art of Cryo is blending its high-performance cryotherapy
solutions with intermittent vacuum therapy to offer a
complete and effective whole-body wellness experience
Promotion: Comfort Zone
From 2022, Comfort Zone’s products are going plastic-neutral, certified by Plastic Bank
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
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