Björk Digital debuted in Sydney in June and moved to Tokyo and London. The next stop is Montreal / PHOTO: SANTIAGO FELIPE
Björk Digital is an exhibtion that’s a celebration of technology, art and music, imagined and created by Iceland’s most famous contemporary musician.
Björk has long been a pioneer and fan of technology and in this immersive exhibition her own music is used as a vehicle to explore some of the latest innovations, especially VR. Björk sees the medium as offering new ways to communicate and engage with her audience. Her goal is to release a complete VR version of 2015’s album Vulnicura, and the Björk Digital exhibition, which has already visited Sydney and Tokyo and is on the way to London, has been part of that process.
Songs from the album are the inspiration for full 360-degree VR films that can be tried out by visitors to the next leg of the exhibit, which runs from 1 September to 23 October at Somerset House and is supported by Intel, AMD, HTC, Bowers and Wilkins and Barco. Each VR experience has been a collaboration between Björk and top visual artists, programmers and filmmakers.
“I’m so excited to invite you all to Björk Digital at Somerset House,” says Björk. “We’re showing the virtual reality videos from Vulnicura on dozens of headsets and premiering some pleasant surprises. This is a further step to completing the full Vulnicura VR album which will be out soon.”
“I feel the chronological narrative of the album is ideal for the private circus virtual reality is – a theatre able to capture the emotional landscape of it,” she says.
It’s not the first time the singer of the 1995 smash hit “It’s Oh So Quiet” has been involved with cultural institutions. In 2014, MoMA in New York made history when it acquired an app for its collection, Björk’s Biophilia app that used graphics and animations that allowed users to interact with the album’s music.
Furthermore, last year, MoMA held a retrospective that chronicled the career of the experimental star, presenting videos, visuals, costumes and instruments from her first album Debut in 1993, to Biophilia in 2011 and the most recent Vulnicura.
MoMA commissioned Black Lake for that show, a visually and aurally immersive film directed by Los Angeles-based director Andrew Thomas Huang. Black Lake will be shown at Somerset House, alongside Stonemilker VR, shot on a windswept Icelandic beach, and Notget VR, where Björk is transformed into a giant digital moth.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2016 issue 3
Editor’s Letter: Place-Shifting
Technology is giving us the
power to Place-Shift experiences
to create on-demand, immersive
attractions in any location
Promotional Feature: EAS - Beautiful Horizons
The attractions industry is set to descend upon one of Europe’s
most inspiring cities – Barcelona. And if it’s inspiration
you’re looking for, the Euro Attractions Show is the place
Theme Parks: Desert Operations
On the brink of an entertainment revolution, Dubai looks forward to three major theme park openings. Attractions Management caught up with key decision- makers from the upcoming attractions
Mystery Shopper: Disney Delights
Disneyland Shanghai is the company’s first new theme park resort since 2005 and its biggest investment to date. TEA president-elect David Willrich went undercover to find out what Disney’s doing differently
Analysis: Part 3 - Benchmarking
Consultant David Camp asks how we measure success as he focuses on benchmarking and market penetration rates in part three of the series
Opinion: Media Frenzy
Is it time for media-based rides to raise their game? Gavin and Jason Fox, creative directors from Oscar-winning special effects studio Framestore, believe Hollywood-standard content is the next step for the industry
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Björk Digital debuted in Sydney in June and moved to Tokyo and London. The next stop is Montreal / PHOTO: SANTIAGO FELIPE
Björk Digital is an exhibtion that’s a celebration of technology, art and music, imagined and created by Iceland’s most famous contemporary musician.
Björk has long been a pioneer and fan of technology and in this immersive exhibition her own music is used as a vehicle to explore some of the latest innovations, especially VR. Björk sees the medium as offering new ways to communicate and engage with her audience. Her goal is to release a complete VR version of 2015’s album Vulnicura, and the Björk Digital exhibition, which has already visited Sydney and Tokyo and is on the way to London, has been part of that process.
Songs from the album are the inspiration for full 360-degree VR films that can be tried out by visitors to the next leg of the exhibit, which runs from 1 September to 23 October at Somerset House and is supported by Intel, AMD, HTC, Bowers and Wilkins and Barco. Each VR experience has been a collaboration between Björk and top visual artists, programmers and filmmakers.
“I’m so excited to invite you all to Björk Digital at Somerset House,” says Björk. “We’re showing the virtual reality videos from Vulnicura on dozens of headsets and premiering some pleasant surprises. This is a further step to completing the full Vulnicura VR album which will be out soon.”
“I feel the chronological narrative of the album is ideal for the private circus virtual reality is – a theatre able to capture the emotional landscape of it,” she says.
It’s not the first time the singer of the 1995 smash hit “It’s Oh So Quiet” has been involved with cultural institutions. In 2014, MoMA in New York made history when it acquired an app for its collection, Björk’s Biophilia app that used graphics and animations that allowed users to interact with the album’s music.
Furthermore, last year, MoMA held a retrospective that chronicled the career of the experimental star, presenting videos, visuals, costumes and instruments from her first album Debut in 1993, to Biophilia in 2011 and the most recent Vulnicura.
MoMA commissioned Black Lake for that show, a visually and aurally immersive film directed by Los Angeles-based director Andrew Thomas Huang. Black Lake will be shown at Somerset House, alongside Stonemilker VR, shot on a windswept Icelandic beach, and Notget VR, where Björk is transformed into a giant digital moth.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2016 issue 3
Editor’s Letter: Place-Shifting
Technology is giving us the
power to Place-Shift experiences
to create on-demand, immersive
attractions in any location
Promotional Feature: EAS - Beautiful Horizons
The attractions industry is set to descend upon one of Europe’s
most inspiring cities – Barcelona. And if it’s inspiration
you’re looking for, the Euro Attractions Show is the place
Theme Parks: Desert Operations
On the brink of an entertainment revolution, Dubai looks forward to three major theme park openings. Attractions Management caught up with key decision- makers from the upcoming attractions
Mystery Shopper: Disney Delights
Disneyland Shanghai is the company’s first new theme park resort since 2005 and its biggest investment to date. TEA president-elect David Willrich went undercover to find out what Disney’s doing differently
Analysis: Part 3 - Benchmarking
Consultant David Camp asks how we measure success as he focuses on benchmarking and market penetration rates in part three of the series
Opinion: Media Frenzy
Is it time for media-based rides to raise their game? Gavin and Jason Fox, creative directors from Oscar-winning special effects studio Framestore, believe Hollywood-standard content is the next step for the industry
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
Royal Caribbean has revealed its Hero of the Seas cruise ship, home to the most pools at sea
(nine), and a record-breaking 28 dining venues, as well as attractions including a waterpark
with two new family raft slides.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
