Tate Modern senior curator Mark Godfrey expects visitor numbers to rise following the opening of the extension / PHOTO: COURTESY OF TATE
The opening this June of the long-awaited expansion to London’s Tate Modern opens up a new world of opportunities to artists as well as visitors, according to Tate Modern senior curator Mark Godfrey.
Back in 2000, a derelict power station by the River Thames was transformed, by Swiss architects Herzog & de Meuron, into the Tate Modern. The same architects are behind the newly opened extension building, which has been constructed on the site of the power station’s former Switch House. The 10-storey “twisted pyramid” adds 60 per cent more space.
Cylindrical underground tanks, which were formerly used to hold the power station’s oil, form the physical foundation of the 65-metre (213-foot) tall, 21,500sqm (230,400sq ft) building and provide space dedicated to live art, installation and film. The new floors above are connected by both lifts and a sweeping concrete staircase, while two bridges connect the Switch House with the Boiler House and the museum’s original facilities.
“Throughout the galleries we have more flexible spaces. In the basement are the tanks, huge circular areas, where there’s no daylight, but it’s rigged for performances and different types of live art,” says Godfrey. “It’s the kind of space I think that artists will come to and be inspired – respond to the possibilities, the shapes, the materiality, the concrete, the circularity of those spaces.”
The Switch House has cost a reported £260m ($345m, €310m) – almost £50m ($66m, €60m) more than expected. The Tate Modern currently receives 5 million annual visitors – a figure which is expected to rise in the years ahead.
“The second floor offers vast areas without pillars, creating very long sightlines. It can be partitioned, but we don’t need to regiment the space with walls,” Godfrey says. “The space offers a lot of flexibility in terms of how you might structure an exhibition or create conversations between artworks over quite a lot of space. There are also higher ceilings and natural light. Natural light is really important in several of the artworks we have in the collection – it really brings the work alive.”
“The third floor is a smaller space with possibilities for blackouts and film projections. On the fourth floor you’ve got two wonderfully proportioned galleries with high ceilings – and again it’s exciting to see how artists won’t just have their works placed here, but will respond to the space to create installations. There are so many ways in which an artist would look at the shapes, angles, textures, lighting, brickwork, and would be motivated by those factors,” he says.
The Switch House’s debut exhibit draws on work from across the Tate collection, with a focus on newly acquired works and an intention to show a more diverse array of international artists – from Lebanon, Nigeria, Turkey, Egypt, Ethiopia, Brazil, Japan and China – and more female artists.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2016 issue 3
Editor’s Letter: Place-Shifting
Technology is giving us the
power to Place-Shift experiences
to create on-demand, immersive
attractions in any location
Promotional Feature: EAS - Beautiful Horizons
The attractions industry is set to descend upon one of Europe’s
most inspiring cities – Barcelona. And if it’s inspiration
you’re looking for, the Euro Attractions Show is the place
Theme Parks: Desert Operations
On the brink of an entertainment revolution, Dubai looks forward to three major theme park openings. Attractions Management caught up with key decision- makers from the upcoming attractions
Mystery Shopper: Disney Delights
Disneyland Shanghai is the company’s first new theme park resort since 2005 and its biggest investment to date. TEA president-elect David Willrich went undercover to find out what Disney’s doing differently
Analysis: Part 3 - Benchmarking
Consultant David Camp asks how we measure success as he focuses on benchmarking and market penetration rates in part three of the series
Opinion: Media Frenzy
Is it time for media-based rides to raise their game? Gavin and Jason Fox, creative directors from Oscar-winning special effects studio Framestore, believe Hollywood-standard content is the next step for the industry
A view of London’s Tate Modern and new extension from the other side of the Thames / PHOTO: HAYES DAVIDSON
The multi-storey building, described as a “twisting pyramid” offers different perspectives and experiences on each level / PHOTO: IWAN BAAN
The Switch House was designed by Swiss architects Herzog & de Meuron and cost a reported £260m / PHOTO: IWAN BAAN
The galleries are designed to accommodate different styles of art, such as installation art, performance art and film / PHOTO: J Fernandes, TATE Photography
The galleries are designed to accommodate different styles of art, such as installation art, performance art and film / PHOTO: J Fernandes, TATE Photography
The galleries are designed to accommodate different styles of art, such as installation art, performance art and film / PHOTO: IWAN BAAN
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Tate Modern senior curator Mark Godfrey expects visitor numbers to rise following the opening of the extension / PHOTO: COURTESY OF TATE
The opening this June of the long-awaited expansion to London’s Tate Modern opens up a new world of opportunities to artists as well as visitors, according to Tate Modern senior curator Mark Godfrey.
Back in 2000, a derelict power station by the River Thames was transformed, by Swiss architects Herzog & de Meuron, into the Tate Modern. The same architects are behind the newly opened extension building, which has been constructed on the site of the power station’s former Switch House. The 10-storey “twisted pyramid” adds 60 per cent more space.
Cylindrical underground tanks, which were formerly used to hold the power station’s oil, form the physical foundation of the 65-metre (213-foot) tall, 21,500sqm (230,400sq ft) building and provide space dedicated to live art, installation and film. The new floors above are connected by both lifts and a sweeping concrete staircase, while two bridges connect the Switch House with the Boiler House and the museum’s original facilities.
“Throughout the galleries we have more flexible spaces. In the basement are the tanks, huge circular areas, where there’s no daylight, but it’s rigged for performances and different types of live art,” says Godfrey. “It’s the kind of space I think that artists will come to and be inspired – respond to the possibilities, the shapes, the materiality, the concrete, the circularity of those spaces.”
The Switch House has cost a reported £260m ($345m, €310m) – almost £50m ($66m, €60m) more than expected. The Tate Modern currently receives 5 million annual visitors – a figure which is expected to rise in the years ahead.
“The second floor offers vast areas without pillars, creating very long sightlines. It can be partitioned, but we don’t need to regiment the space with walls,” Godfrey says. “The space offers a lot of flexibility in terms of how you might structure an exhibition or create conversations between artworks over quite a lot of space. There are also higher ceilings and natural light. Natural light is really important in several of the artworks we have in the collection – it really brings the work alive.”
“The third floor is a smaller space with possibilities for blackouts and film projections. On the fourth floor you’ve got two wonderfully proportioned galleries with high ceilings – and again it’s exciting to see how artists won’t just have their works placed here, but will respond to the space to create installations. There are so many ways in which an artist would look at the shapes, angles, textures, lighting, brickwork, and would be motivated by those factors,” he says.
The Switch House’s debut exhibit draws on work from across the Tate collection, with a focus on newly acquired works and an intention to show a more diverse array of international artists – from Lebanon, Nigeria, Turkey, Egypt, Ethiopia, Brazil, Japan and China – and more female artists.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2016 issue 3
Editor’s Letter: Place-Shifting
Technology is giving us the
power to Place-Shift experiences
to create on-demand, immersive
attractions in any location
Promotional Feature: EAS - Beautiful Horizons
The attractions industry is set to descend upon one of Europe’s
most inspiring cities – Barcelona. And if it’s inspiration
you’re looking for, the Euro Attractions Show is the place
Theme Parks: Desert Operations
On the brink of an entertainment revolution, Dubai looks forward to three major theme park openings. Attractions Management caught up with key decision- makers from the upcoming attractions
Mystery Shopper: Disney Delights
Disneyland Shanghai is the company’s first new theme park resort since 2005 and its biggest investment to date. TEA president-elect David Willrich went undercover to find out what Disney’s doing differently
Analysis: Part 3 - Benchmarking
Consultant David Camp asks how we measure success as he focuses on benchmarking and market penetration rates in part three of the series
Opinion: Media Frenzy
Is it time for media-based rides to raise their game? Gavin and Jason Fox, creative directors from Oscar-winning special effects studio Framestore, believe Hollywood-standard content is the next step for the industry
A view of London’s Tate Modern and new extension from the other side of the Thames / PHOTO: HAYES DAVIDSON
The multi-storey building, described as a “twisting pyramid” offers different perspectives and experiences on each level / PHOTO: IWAN BAAN
The Switch House was designed by Swiss architects Herzog & de Meuron and cost a reported £260m / PHOTO: IWAN BAAN
The galleries are designed to accommodate different styles of art, such as installation art, performance art and film / PHOTO: J Fernandes, TATE Photography
The galleries are designed to accommodate different styles of art, such as installation art, performance art and film / PHOTO: J Fernandes, TATE Photography
The galleries are designed to accommodate different styles of art, such as installation art, performance art and film / PHOTO: IWAN BAAN
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
