The Euro Attractions Show, which kicks off on 6 October
in Gothenburg, is set to wow attendees with its
perfect location and a dose of Swedish star power
The Euro Attractions Show (EAS) will be sprinkled with stardust this October as one of Sweden’s most famous musicians is scheduled to give the keynote speech.
Furthermore, it will be the very first integrated show, taking place in a unique location surrounded by world-class attractions. The event will centre around the Swedish Exhibition and Congress Centre, right next to Liseberg theme park and a stone’s throw from Universeum Science Centre in the heart of Gothenburg. Many of the educational sessions and networking events will be held at Liseberg, offering industry professionals a special experience within an operating amusement park.
ABBA frontman Björn Ulvaeus will be speaking at the Leadership Breakfast, a popular networking event. The former pop star is expected to reveal the secrets of the success of the ABBA brand and how it became an IP in its own right.
As always, EAS is offering a smörgåsbord of seminars and educational opportunities. There’ll be more on the schedule than ever before as well as two new formats. The first is the conference tracks, covering government relations and safety on 6 October and theming, storytelling and design on 7 October. The second new format is Lunch and Learn, hands-on sessions at Liseberg, over a hot lunch.
EAS will offer a holistic, varied programme of seminars, including topics like HR, marketing, leadership and profit generation. Regular fixtures – the IAAPA Safety Institute, FEC Forum and Waterpark Forum – round out the EAS programme for Sweden.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2015 issue 3
Interview: Michiel Buchel
Michiel Buchel is Ecsite’s new president and CEO of the Netherland’s biggest science centre, NEMO. He shares his optimism about the science centre sector and the secrets of NEMO’s success
Attractions: All Work, All Play
KidZania, star of the edutainment world, has opened its newest franchise in London, its 17th location to date. We meet the global top team to find out what makes these small cities a big success
Analysis: Be Our Guest
TEA/AECOM’s 2014 Theme Index shows attendance growth across all regions. AECOM experts analyse the recent trends
Location: Swedish Exhibition & Congress Centre, Liseberg, Gothenburg, Sweden
Dates: 6-8 October 2015
Who’s there: 425 exhibitors and more than 10,000 attendees
What’s on: 20 hours of educational sessions and tours
Tickets: $65 for members and $85 for non-members
Register now
Registration is open for EAS 2015 from 6-8 October 2015 at the Swedish Exhibition and Congress Centre next to Liseberg theme park. Attendees receive evening access to Liseberg when they register. Use the code PROMO when you register before 31 August to save €20.
What’s on at EAS 2015 Here’s a round-up of seminars and events at this year’s show... LEADERSHIP BREAKFAST 7 October, Rondo Theatre IAAPA Member: €95 Non-member: €120 ABBA star Björn Ulvaeus, who was born in Gothenburg, is delivering the keynote speech on the morning of 7 October at the Rondo Theatre in Liseberg Park. Ulvaeus is discussing the ABBA brand and its development, and what it’s like to own and work with intellectual property in relation to the attractions industry. The ABBA brand appears in various forms of entertainment, including theatre, film and music and in ABBA The Museum which opened in Stockholm in May 2013. He’ll also share his experiences as a performer, entertainer and storyteller. The event includes a hot breakfast and ample opportunities for networking with attractions industry leaders prior to the exciting and entertaining presentation.
IAAPA INSTITUTE FOR ATTRACTIONS MANAGEMENT 4-6 October IAAPA Member: €700 Non-member: €1,250 The IAAPA Institute for Attractions Managers is a two-day course for industry professionals with at least three years management experience. Subjects covered include operations and safety, marketing and communications, revenue operations, human resources and leadership, and finance, plus some hands-on learning at Liseberg Park.
IAAPA SAFETY INSTITUTE 5 October, Liseberg Theatre IAAPA Member: €70 Non-member: €90 The IAAPA Safety Institute is held annually at EAS and presents the latest information on safety standards, ride protocols, accessibility issues, employee safety concerns, and information on additional safety and compliance related matters.
LUNCH AND LEARN 6-7 October, Liseberg Park IAAPA Member: €45 Non-member: €60 Enjoy lunching and learning in a choice of two sessions. On 6 October, find out how operators successfully meet the specific challenges of running an attraction in the Nordic Market. On 7 October, join the Lunch and Learn leadership workshop with top executives from London’s View From the Shard.
BACKSTAGE TOUR OF LISEBERG 5 October, Liseberg Park IAAPA Member: €70 Non-member: €100 Liseberg will host a behind the scenes tour of the park including a variety of different areas of interest, including food and beverage, operations, events and rides.
FEC / SMALL PARK INDOOR PLAYGROUND DAY 8 October IAAPA Member: €75 Non-member: €100 This day is educational for anyone in the indoor leisure facilities businesses, including indoor playgrounds, mini-golf, laser games and bowling – whether run as stand-alone operations or part of a larger business.
WATERPARK FORUM 7 October IAAPA Member: €65 Non-member: €75 The waterpark forum focuses on the development of the waterpark industry in Europe. The seminar will include trends, best practices and insights into future projects. The day includes coffee breaks and a light lunch.
Singer-songwriter Björn Ulvaeus, who backed ABBA The Museum (inset), will be delivering the keynote
speech at EAS
The Euro Attractions Show, which kicks off on 6 October
in Gothenburg, is set to wow attendees with its
perfect location and a dose of Swedish star power
The Euro Attractions Show (EAS) will be sprinkled with stardust this October as one of Sweden’s most famous musicians is scheduled to give the keynote speech.
Furthermore, it will be the very first integrated show, taking place in a unique location surrounded by world-class attractions. The event will centre around the Swedish Exhibition and Congress Centre, right next to Liseberg theme park and a stone’s throw from Universeum Science Centre in the heart of Gothenburg. Many of the educational sessions and networking events will be held at Liseberg, offering industry professionals a special experience within an operating amusement park.
ABBA frontman Björn Ulvaeus will be speaking at the Leadership Breakfast, a popular networking event. The former pop star is expected to reveal the secrets of the success of the ABBA brand and how it became an IP in its own right.
As always, EAS is offering a smörgåsbord of seminars and educational opportunities. There’ll be more on the schedule than ever before as well as two new formats. The first is the conference tracks, covering government relations and safety on 6 October and theming, storytelling and design on 7 October. The second new format is Lunch and Learn, hands-on sessions at Liseberg, over a hot lunch.
EAS will offer a holistic, varied programme of seminars, including topics like HR, marketing, leadership and profit generation. Regular fixtures – the IAAPA Safety Institute, FEC Forum and Waterpark Forum – round out the EAS programme for Sweden.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2015 issue 3
Interview: Michiel Buchel
Michiel Buchel is Ecsite’s new president and CEO of the Netherland’s biggest science centre, NEMO. He shares his optimism about the science centre sector and the secrets of NEMO’s success
Attractions: All Work, All Play
KidZania, star of the edutainment world, has opened its newest franchise in London, its 17th location to date. We meet the global top team to find out what makes these small cities a big success
Analysis: Be Our Guest
TEA/AECOM’s 2014 Theme Index shows attendance growth across all regions. AECOM experts analyse the recent trends
Location: Swedish Exhibition & Congress Centre, Liseberg, Gothenburg, Sweden
Dates: 6-8 October 2015
Who’s there: 425 exhibitors and more than 10,000 attendees
What’s on: 20 hours of educational sessions and tours
Tickets: $65 for members and $85 for non-members
Register now
Registration is open for EAS 2015 from 6-8 October 2015 at the Swedish Exhibition and Congress Centre next to Liseberg theme park. Attendees receive evening access to Liseberg when they register. Use the code PROMO when you register before 31 August to save €20.
What’s on at EAS 2015 Here’s a round-up of seminars and events at this year’s show... LEADERSHIP BREAKFAST 7 October, Rondo Theatre IAAPA Member: €95 Non-member: €120 ABBA star Björn Ulvaeus, who was born in Gothenburg, is delivering the keynote speech on the morning of 7 October at the Rondo Theatre in Liseberg Park. Ulvaeus is discussing the ABBA brand and its development, and what it’s like to own and work with intellectual property in relation to the attractions industry. The ABBA brand appears in various forms of entertainment, including theatre, film and music and in ABBA The Museum which opened in Stockholm in May 2013. He’ll also share his experiences as a performer, entertainer and storyteller. The event includes a hot breakfast and ample opportunities for networking with attractions industry leaders prior to the exciting and entertaining presentation.
IAAPA INSTITUTE FOR ATTRACTIONS MANAGEMENT 4-6 October IAAPA Member: €700 Non-member: €1,250 The IAAPA Institute for Attractions Managers is a two-day course for industry professionals with at least three years management experience. Subjects covered include operations and safety, marketing and communications, revenue operations, human resources and leadership, and finance, plus some hands-on learning at Liseberg Park.
IAAPA SAFETY INSTITUTE 5 October, Liseberg Theatre IAAPA Member: €70 Non-member: €90 The IAAPA Safety Institute is held annually at EAS and presents the latest information on safety standards, ride protocols, accessibility issues, employee safety concerns, and information on additional safety and compliance related matters.
LUNCH AND LEARN 6-7 October, Liseberg Park IAAPA Member: €45 Non-member: €60 Enjoy lunching and learning in a choice of two sessions. On 6 October, find out how operators successfully meet the specific challenges of running an attraction in the Nordic Market. On 7 October, join the Lunch and Learn leadership workshop with top executives from London’s View From the Shard.
BACKSTAGE TOUR OF LISEBERG 5 October, Liseberg Park IAAPA Member: €70 Non-member: €100 Liseberg will host a behind the scenes tour of the park including a variety of different areas of interest, including food and beverage, operations, events and rides.
FEC / SMALL PARK INDOOR PLAYGROUND DAY 8 October IAAPA Member: €75 Non-member: €100 This day is educational for anyone in the indoor leisure facilities businesses, including indoor playgrounds, mini-golf, laser games and bowling – whether run as stand-alone operations or part of a larger business.
WATERPARK FORUM 7 October IAAPA Member: €65 Non-member: €75 The waterpark forum focuses on the development of the waterpark industry in Europe. The seminar will include trends, best practices and insights into future projects. The day includes coffee breaks and a light lunch.
Singer-songwriter Björn Ulvaeus, who backed ABBA The Museum (inset), will be delivering the keynote
speech at EAS
London Museum will open four new food and drink destinations when it launches its new home
at Smithfield on 28 November, making hospitality a central part of the visitor experience at one
of the capital's biggest cultural openings of the year.
OMA has completed a major transformation of New York's New Museum, creating a larger
cultural campus that combines expanded exhibition spaces with learning, performance,
hospitality and public programming.
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
education and conservation.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
