PRODUCT NEWS
|
South African Breweries' World of Beer |
|
07 Jun 2010 . BY Sarah Todd |
|
|
|
|
|
In November 2007, creative consultancy Mather & Co completed a R23m redevelopment of one of South Africa's top visitor attractions - the SAB World of Beer in Johannesburg.
"The aim was to provide a multimedia extravaganza, complete with special effects, video, music and theatrical lighting, telling the story of beer to visitors," said Chris Mather, managing director of Mather Co. "The design needed to have lasting appeal and also confi rm SAB as the authority in brewing."
The centerpiece of the project is a panoramic film shown in a 180-degree theatre on a 9m-wide wrap-around screen. Mather & Co commissioned Manchester-based Graham English and Co to create the eight minute film celebrating South African culture and the SAB brand.
The theatre is part of the attraction's Brands Centre, where visitors can access facts and TV commercials for their favourite brands on 11 interactive stations.
In another exhibit, 3D-lenticular graphics were used to create massive walls of liquid beer to explain the brewing process.
Elsewhere in the venue, Peppers Ghosts, animation and animatronics are used to bring a mining scene to life, and 3D rear projection video to creates an Indiana Jones-style show in the depths of an ancient Egyptian tomb.
"Each scene throughout the attraction has been treated as a one-off show to enhance the impact and experience for each visitor," Mather concluded.
|
|
|
|
|
|
|
|
PRODUCT NEWS |
|
Maurer Rides introduces Spike Waterfight |
|
Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest
concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one
another with water cannons.
|
|
Triotech launches new dark ride Primordial |
|
Media based attractions creator Triotech has announced the opening of its latest
attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt
Lake City, Utah, US. |
|
Small Footprint, Big Significance: Studio City Water Park |
|
Long known for its fancy casinos, Macau realized within the past decade that it must
diversify its tourism scene to attract new crowds. With the ambition of becoming the
leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows,
attractions, and family-friendly hotels. But the offering that truly stands out with fun
for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all
the water slides and aquatic play structures supplied by WhiteWater. |
|
How surf simulators are transforming the experience economy |
|
The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
|
|
|
Director of Operations
Active Luton |
|
Salary:
£61,000 - £64,000 + exceptional pension + excellent benefits
Job location: Luton , United Kingdom |
|
|
|
ProSlide Technology, Inc.
A former national ski team racer, ProSlide® CEO
Rick Hunter’s goal has been to integrate the
smoot [more...] |
|
|
|
IDEATTACK
IDEATTACK is a full-service planning and
design company with headquarters in
Los Angeles. [more...] |
|
|
|
IAAPA EMEA
IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...] |
|
|
|
Polin Waterparks
Polin was founded in Istanbul in 1976. Polin
has since grown into a leading company in
the waterpa [more...] |
|
|
|
|
|
|
|
DIARY |
|
|