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PRODUCT NEWS
Merlin Entertainments and Immersive Gamebox announce global partnership
20 Oct 2023 . BY Magali Robathan
The deal will launch with locations in Australia and Germany / Merlin Entertainments/Immersive Gamebox
Merlin Entertainments has announced a multi-million pound and multi-territory partnership with immersive group gaming platform Immersive Gamebox. 
 
Merlin and Immersive Gamebox will launch their global partnership with two initial Gamebox locations in Merlin’s existing sites in Sydney, Australia and Oberhausen, Germany. The collaboration sees potential for a significant roll out plan across the Merlin Estate including the UK, US and APAC. Each Gamebox will host eight free-standing Gameboxes per location, each of which can accommodate 2-6 players per play session, and run games lasting between 30 and 120 minutes.

The partnership creates a new platform for collaboration with Merlin’s leading IP and brand relationships including HASBRO’s Peppa Pig, Sony Pictures Entertainment’s Jumanji, Ferrari and Cadbury, alongside its long-standing exclusive relationship with the LEGO® Group.

Immersive Gamebox – co-founded by CEO Will Dean and CFO David Spindler – has a suite of iconic family-driven IP partnerships with leading entertainment studios including Paramount, with whom they created PAW Patrol: New Recruits, the world’s first immersive game for kids 3+, Rovio Entertainment where they produced a life-sized slingshot
Angry Birds game; Aardman for Shaun the Sheep, and streaming giant Netflix where they created an immersive Squid Game based on the hit TV-show.  IGB also recently announced a collaboration with Merlin’s long-time partner Sony Pictures Entertainment via Columbia Pictures Location Based Entertainment, on a new Ghostbusters game.

“Will Dean is an extraordinary entrepreneur who has built a world-class team, developed cutting-edge technology and partnered with iconic IP,” said Merlin Entertainments CEO Scott O’Neill. “This new, exciting chapter is being executed with the hope that with success will come a deeper rollout throughout our global estate.”
PRODUCT NEWS
Gantner rebrands to Vintia, joins Salto Wecosystem
Formerly known as Gantner Ticketing, Vintia is a state-of-the-art ticketing and booking solution for the leisure industry and the newest addition to the Salto Wecosystem.
HYPERVSN holographic display launched at MSG Sphere
Technology company HPERVSN has created its largest ever holographic display for music and entertainment venue MSG Sphere Las Vegas.
Zero Latency launches free roam VR zombie experience
VR technology company Zero Latency has launched its immersive free-roam VR zombie game Outbreak.
Maurer Rides introduces Spike Waterfight
Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one another with water cannons.
Triotech launches new dark ride Primordial
Media based attractions creator Triotech has announced the opening of its latest attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt Lake City, Utah, US.
Maurer Rides presents new Speed Chaser concept
Rollercoaster designer and manufacturer Maurer Rides presented its new Speed Chaser coaster concept at IAAPA Expo Europe.
Small Footprint, Big Significance: Studio City Water Park
Long known for its fancy casinos, Macau realized within the past decade that it must diversify its tourism scene to attract new crowds. With the ambition of becoming the leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows, attractions, and family-friendly hotels. But the offering that truly stands out with fun for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all the water slides and aquatic play structures supplied by WhiteWater.
How surf simulators are transforming the experience economy
The experience economy, driven by evolving consumer trends, is poised for continued growth in the coming years. Millennials have been at the forefront of this shift, favouring memorable experiences over material possessions. This preference has extended to other generations as well, indicating a broader adoption of experience-focused spending habits in the attractions sector.
Mather & Co and ITV unite to create Coronation Street Experience
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a captivating visitor exhibition at the Trafford Wharf site.
Jump into Summer with Taylor Made Designs’ new grip socks
Taylor Made Designs has developed a range of generic and custom-branded grip socks, perfect for use in trampoline parks and indoor play areas.
How two water rides are creating refreshing adventures in Vietnam’s biggest theme park
Aiming to become a top entertainment destination in southern Vietnam for both domestic and international tourists, VinWonders Phú Quốc opened in 2021 as the biggest theme park in the country.
Design Silver Fish teams up with Christie to deliver spectacular visuals at immersive South Korea art exhibition
Christie laser projectors have been used at an experiential art exhibition designed by media production firm Design Silver Fish to celebrate the history, culture and ecology of Damyan in South Korea – known for its strawberries and bamboo products.
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iPlayCo was established in 1999. [more...]
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
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PRODUCT NEWS
Merlin Entertainments and Immersive Gamebox announce global partnership
20 Oct 2023 . BY Magali Robathan
The deal will launch with locations in Australia and Germany / Merlin Entertainments/Immersive Gamebox
Merlin Entertainments has announced a multi-million pound and multi-territory partnership with immersive group gaming platform Immersive Gamebox. 
 
Merlin and Immersive Gamebox will launch their global partnership with two initial Gamebox locations in Merlin’s existing sites in Sydney, Australia and Oberhausen, Germany. The collaboration sees potential for a significant roll out plan across the Merlin Estate including the UK, US and APAC. Each Gamebox will host eight free-standing Gameboxes per location, each of which can accommodate 2-6 players per play session, and run games lasting between 30 and 120 minutes.

The partnership creates a new platform for collaboration with Merlin’s leading IP and brand relationships including HASBRO’s Peppa Pig, Sony Pictures Entertainment’s Jumanji, Ferrari and Cadbury, alongside its long-standing exclusive relationship with the LEGO® Group.

Immersive Gamebox – co-founded by CEO Will Dean and CFO David Spindler – has a suite of iconic family-driven IP partnerships with leading entertainment studios including Paramount, with whom they created PAW Patrol: New Recruits, the world’s first immersive game for kids 3+, Rovio Entertainment where they produced a life-sized slingshot
Angry Birds game; Aardman for Shaun the Sheep, and streaming giant Netflix where they created an immersive Squid Game based on the hit TV-show.  IGB also recently announced a collaboration with Merlin’s long-time partner Sony Pictures Entertainment via Columbia Pictures Location Based Entertainment, on a new Ghostbusters game.

“Will Dean is an extraordinary entrepreneur who has built a world-class team, developed cutting-edge technology and partnered with iconic IP,” said Merlin Entertainments CEO Scott O’Neill. “This new, exciting chapter is being executed with the hope that with success will come a deeper rollout throughout our global estate.”
PRODUCT NEWS
Gantner rebrands to Vintia, joins Salto Wecosystem
Formerly known as Gantner Ticketing, Vintia is a state-of-the-art ticketing and booking solution for the leisure industry and the newest addition to the Salto Wecosystem.
HYPERVSN holographic display launched at MSG Sphere
Technology company HPERVSN has created its largest ever holographic display for music and entertainment venue MSG Sphere Las Vegas.
Zero Latency launches free roam VR zombie experience
VR technology company Zero Latency has launched its immersive free-roam VR zombie game Outbreak.
Maurer Rides introduces Spike Waterfight
Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one another with water cannons.
Triotech launches new dark ride Primordial
Media based attractions creator Triotech has announced the opening of its latest attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt Lake City, Utah, US.
Maurer Rides presents new Speed Chaser concept
Rollercoaster designer and manufacturer Maurer Rides presented its new Speed Chaser coaster concept at IAAPA Expo Europe.
Jump into Summer with Taylor Made Designs’ new grip socks
Taylor Made Designs has developed a range of generic and custom-branded grip socks, perfect for use in trampoline parks and indoor play areas.
Design Silver Fish teams up with Christie to deliver spectacular visuals at immersive South Korea art exhibition
Christie laser projectors have been used at an experiential art exhibition designed by media production firm Design Silver Fish to celebrate the history, culture and ecology of Damyan in South Korea – known for its strawberries and bamboo products.
Eye tracking AI Aquarium from ITRI helps visitors identify fish species
It can take a while for visitors to identify the species of fish they’re looking at in an aquarium – trying to match them up with information on an information panel can take time and isn’t always straightforward. Now a new aquarium by Taiwan’s Industrial Technology Research Institute (ITRI) helps by exhibiting marine life information in real time according to visitors’ line of sight.
Triotech unveils Qube simulator
Triotech revealed its new Qube simulator – an interactive multiplayer coin-op game – at IAAPA Expo in Orlando, Florida.
Disney launches wearable MagicBand+ for Disneyland Resort
SimEx-Iwerks reveals first customised fly film in collaboration with Red Raion
Immersive cinema specialist SimEx-Iwerks, which celebrates its 30th anniversary in 2023, has created its first custom-production fly film in collaboration with CGI specialist, Red Raion.
+ More products   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS