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PRODUCT NEWS
Reeses Cupfusion opens at Hersheypark
17 Dec 2019 . BY Lauren Heath-Jones
Reese's Cupfusion takes guests on an adventure through a futuristic Reese's factory
Alterface has partnered with Sally Dark Rides and Raven Sun Creative to create a new dark ride experience at the Hersheypark in Pennsylvania, US.

Called Reese's Cupfusion, the ride takes guests on an adventure through a futuristic Reese's factory where they become agents tasked with protecting the Crystal Cup, a legendary artefact that stores Cupfusion energy, powered by the love of peanut butter cups, to power the factory. Riders, under the leadership of Commander Cup, go into battle against Mint the Merciless and the League of Misfit Candy, who are out to steal the cup.

As they make their way through the ride, guests score points by shooting fixed- and motion-based targets and can unlock additional features, as well as score bonus points through co-operative game play.

Vikki Hultquist, general manager of Attractions and Entertainment at Hersheypark, said: "It's a sweet and sensory adventure that creates a unique and memorable experience.

"As our first story-based attraction, it offers multiple ways to play all year round."

The ride was constructed by Sally, with all creative elements were designed by Raven Sun Creative. Alterface were responsible for the interactivity, installing its Salto show management technology, which manages the ride's complex gameplay, as well as audio, lighting, shooting, animatronics and video content.

Rich Hill, creative director at Sally Dark rides, said: "The ride is a big step forward for interactive dark rides as there are more targets in this ride than any attraction in the world."

"The true test for Alterface's system was being able to handle as many targets - practical targets, small media targets on monitors and large media targets on screens - as it could. It performed really good," Hill added.

Benoit Cornet, CEO and founder of Alterface, said: "Reese's Cupfusion is again a wonderful example of how interactive dark rides create fun for the entire family, yet still challenge individual players."

"At Hersheypark, families emotionally connect with the Reese brand, this is enhanced as they are immersed into a compelling adventure," Cornet added.
PRODUCT NEWS
National Attractions Marketing Conference – an injection of adrenaline for UK attractions
The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
SpongeBob’s Crazy Carnival Ride opens at Circus Circus in Las Vegas
Sally Dark Rides has celebrated the opening of its newest interactive adventure SpongeBob’s Crazy Carnival Ride.
Triotech’s new Superblaster ride launches
Triotech has announced that its latest innovation, SuperBlaster, is ready to ship worldwide.
Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia.
CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design.
Gantner rebrands to Vintia, joins Salto Wecosystem
Formerly known as Gantner Ticketing, Vintia is a state-of-the-art ticketing and booking solution for the leisure industry and the newest addition to the Salto Wecosystem.
HYPERVSN holographic display launched at MSG Sphere
Technology company HPERVSN has created its largest ever holographic display for music and entertainment venue MSG Sphere Las Vegas.
Zero Latency launches free roam VR zombie experience
VR technology company Zero Latency has launched its immersive free-roam VR zombie game Outbreak.
Maurer Rides introduces Spike Waterfight
Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one another with water cannons.
Triotech launches new dark ride Primordial
Media based attractions creator Triotech has announced the opening of its latest attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt Lake City, Utah, US.
Maurer Rides presents new Speed Chaser concept
Rollercoaster designer and manufacturer Maurer Rides presented its new Speed Chaser coaster concept at IAAPA Expo Europe.
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General Manager - Snowdon Mountain Railway
Heritage Great Britain
Salary: c£70,000 + benefits + relocation support
Job location: Snowdonia, North Wales , United Kingdom
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03-05 Sep 2024

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03-08 Sep 2024

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Cruise London, Amsterdam, Zeebrugge, United States
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Jobs    News   Products   Magazine   Subscribe
PRODUCT NEWS
Reeses Cupfusion opens at Hersheypark
17 Dec 2019 . BY Lauren Heath-Jones
Reese's Cupfusion takes guests on an adventure through a futuristic Reese's factory
Alterface has partnered with Sally Dark Rides and Raven Sun Creative to create a new dark ride experience at the Hersheypark in Pennsylvania, US.

Called Reese's Cupfusion, the ride takes guests on an adventure through a futuristic Reese's factory where they become agents tasked with protecting the Crystal Cup, a legendary artefact that stores Cupfusion energy, powered by the love of peanut butter cups, to power the factory. Riders, under the leadership of Commander Cup, go into battle against Mint the Merciless and the League of Misfit Candy, who are out to steal the cup.

As they make their way through the ride, guests score points by shooting fixed- and motion-based targets and can unlock additional features, as well as score bonus points through co-operative game play.

Vikki Hultquist, general manager of Attractions and Entertainment at Hersheypark, said: "It's a sweet and sensory adventure that creates a unique and memorable experience.

"As our first story-based attraction, it offers multiple ways to play all year round."

The ride was constructed by Sally, with all creative elements were designed by Raven Sun Creative. Alterface were responsible for the interactivity, installing its Salto show management technology, which manages the ride's complex gameplay, as well as audio, lighting, shooting, animatronics and video content.

Rich Hill, creative director at Sally Dark rides, said: "The ride is a big step forward for interactive dark rides as there are more targets in this ride than any attraction in the world."

"The true test for Alterface's system was being able to handle as many targets - practical targets, small media targets on monitors and large media targets on screens - as it could. It performed really good," Hill added.

Benoit Cornet, CEO and founder of Alterface, said: "Reese's Cupfusion is again a wonderful example of how interactive dark rides create fun for the entire family, yet still challenge individual players."

"At Hersheypark, families emotionally connect with the Reese brand, this is enhanced as they are immersed into a compelling adventure," Cornet added.
PRODUCT NEWS
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
SpongeBob’s Crazy Carnival Ride opens at Circus Circus in Las Vegas
Sally Dark Rides has celebrated the opening of its newest interactive adventure SpongeBob’s Crazy Carnival Ride.
Triotech’s new Superblaster ride launches
Triotech has announced that its latest innovation, SuperBlaster, is ready to ship worldwide.
Gantner rebrands to Vintia, joins Salto Wecosystem
Formerly known as Gantner Ticketing, Vintia is a state-of-the-art ticketing and booking solution for the leisure industry and the newest addition to the Salto Wecosystem.
HYPERVSN holographic display launched at MSG Sphere
Technology company HPERVSN has created its largest ever holographic display for music and entertainment venue MSG Sphere Las Vegas.
Zero Latency launches free roam VR zombie experience
VR technology company Zero Latency has launched its immersive free-roam VR zombie game Outbreak.
Maurer Rides introduces Spike Waterfight
Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one another with water cannons.
Triotech launches new dark ride Primordial
Media based attractions creator Triotech has announced the opening of its latest attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt Lake City, Utah, US.
Maurer Rides presents new Speed Chaser concept
Rollercoaster designer and manufacturer Maurer Rides presented its new Speed Chaser coaster concept at IAAPA Expo Europe.
Merlin Entertainments and Immersive Gamebox announce global partnership
Merlin Entertainments has announced a multi-million pound and multi-territory partnership with immersive group gaming platform Immersive Gamebox. 
Jump into Summer with Taylor Made Designs’ new grip socks
Taylor Made Designs has developed a range of generic and custom-branded grip socks, perfect for use in trampoline parks and indoor play areas.
Design Silver Fish teams up with Christie to deliver spectacular visuals at immersive South Korea art exhibition
Christie laser projectors have been used at an experiential art exhibition designed by media production firm Design Silver Fish to celebrate the history, culture and ecology of Damyan in South Korea – known for its strawberries and bamboo products.
+ More products   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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