PRODUCT NEWS
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| Pop-up FanDome scores highly as live football attraction |
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| 29 Jun 2016 . BY Alice Davis |
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| Inside the surround-screen FanDome arena |
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Hyundai FanDome, a covered structure where football fans can enjoy Euro 2016 games surrounded by huge 8K screens for a 360-degree immersive experience, has provided an extraordinary viewing environment for Londoners this June.
The dome, which can hold up to 800 fans at a time, is a collaboration between Hyundai, marketing agency Produce UK and media-based attraction supplier Holovis.
As the audience is immersed in the cutting-edge audiovisual experience, stylised, customised digital content fills the screens, responding in real time to the match and crowd’s reactions.
The FanDome, which will host 45,000 people throughout the course of the France-based tournament, was launched by former Wales captain and actor Vinnie Jones.
Barco and 7th Sense Design also worked on the installation.
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| PRODUCT NEWS |
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| AStation: Leading the ‘Attractions Revolution’ |
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| While others pour concrete and steel, AStation launches dinosaurs and heroes within weeks —
no construction required. Its outlets are redefining entertainment with cutting-edge,
location-based experiences, transforming plazas, art districts, and heritage sites into
massive Mixed Reality playgrounds. |
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