Maynards is overhauling the look and feel of its sugar confectionery range this month with a bright and bold packaging re-design.
The new-look pack will run across all Maynards products including Maynards Wine Gums, Maynards Wine Pastilles, Maynards Sours, Maynards Sports Mix and Maynards Midget Gems.
The new packaging designs will focus around a swirling 'vortex' pattern, giving the illusion of the product being lost in the centre, and emulating the ease with which consumers get 'lost in the chew' with Maynards confectionery.
Familiar bright colours will aid standout on shelf, accompanied by the popular Maynard the Moose, who will feature on pack for the first time in the brand's history.
The re-design will be supported by a comprehensive advertising campaign to drive awareness of the new design.
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