PRODUCT NEWS
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| Golden Tours partners with Holovis to launch new AR app |
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| 27 Oct 2017 . BY Lauren Heath-Jones |
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| The Hop-on Hop-off Treasure Hunt app is London's first cross-city, AR treasure hunt |
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Holovis has partnered with London-based sightseeing operator Golden Tours to create the Hop-on Hop-off Treasure Hunt app, an intuitive AR app designed to take users on an interactive adventure through London’s most iconic landmarks.
The experience begins on-board a Golden Tours bus, where tourists are given a paper map to scan into the app, once scanned the map is brought to life using augmented reality. The app then displays a virtual map of the route, complete with its own bus, with key sites and landmarks jumping out in 3D.
Throughout the tour users must complete a series of London trivia questions, visit historical landmarks, and collect rewards, in order to save the crown jewels and unlock a top secret final experience.
In addition the app offers a number of photo opportunities at the landmarks themselves, and has one-click capability that allows users to share their images across multiple social media platforms at one time.
Peter Cliff, creative director at Holovis, says: “The app is incredibly intuitive so knows where you are and at exactly the right moment brings up facts or starts asking you questions about the location of interest.”
Cliff adds: “People will really need to engage with the location in order to find the answers, encouraging everyone to delve in and learn more about the incredible history of London.”
Mikesh Palan, managing director of Golden Tours, says: “The Hop-on Hop-off Treasure Hunt app is a great way to expand our offering and enhance the customer experience. The great use of gamification matched with the fact-finding mission is perfect for everyone - whether they’re a visitor to London or local.”
The app is available from 1 November on the App Store and Google Play.
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