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NEWS
€5bn to be invested into Italian heritage and tourism
POSTED 28 Feb 2018 . BY Tom Anstey
The Italian government has paid significant attention to the maintenance and restoration of its heritage sites in recent years, designating billions of euros to heritage projects
Italy’s biggest bank will inject €5bn (€6.1bn, £4.4bn) into the country’s heritage and tourism sectors, following a landmark deal with the country’s culture ministry to invest in projects over the next three years.

In a deal signed last month, Intesa Sanpaolo will use a large chunk of the financial package for restoration and redevelopment projects, making more buildings available for cultural use over the next three years.

Called the “Pact for Tourism 4.0”, the funding will also include money for training workers in the tourism sector, technological innovation, and modernisation of tourist accommodation.

“I'm really happy with this agreement which marks a change of direction in how tourism is dealt with; a sector in which we not only have to get out of a crisis, but also to steer a strong growth,” said the country’s minister for culture, Dario Franceschini.

"I say to entrepreneurs: invest in tourism. There's a need for both the public and private sectors to play their part."

According to its government, Italy’s tourism sector is worth an estimated €185bn (US$226.1bn, £163.3bn) a year, making up 11.8 per cent of the country’s GDP and 12.8 per cent of all employment in the country. In 2017, 117 million people visited Italy, with 403 million total overnight stays.

The Italian government has paid significant attention to the maintenance and restoration of its heritage sites in recent years, designating billions of euros to heritage projects.

In 2016, the government announced two major investments into the country’s heritage sites, earmarking €1bn (US$1.2bn, £883m) for cultural investments on projects across the country in addition to €300m (US$366.7m, £264.8m) to protect its most important heritage sites in need of restoration. Later that year, the government launched a campaign for the historic city of Rome, seeking €436m (US$532.9m, £384.9m) from corporate sponsors and donors to help restore historic sites in the city. Also during that year, the culture ministry announced plans to provide high-speed internet access at all of its 51 Unesco World Heritage Sites in an effort to boost its culture offering.

Last year, the government offered to give away more than 100 historic buildings for free on the understanding that any prospective owners must turn their site into a heritage attraction, in the hopes that the scheme would breathe new life into disused public buildings, including castles, farmhouses and monasteries.

Among the projects currently undergoing work, 2018 will see the completion of the restoration of the historic Rome Colosseum. Costing €25m (US$30.6m, £22m), the first phase of restoration included the surface cleaning of the northern and southern façades, and removing dirt and gunge created mainly by vehicle pollution, which gave the Colosseum a darkened look. Phase two of the restoration included work on the Colosseum’s underground vaults and passages – the areas where gladiators would wait before they entered the arena. By the end of this year, the arena’s floor will also be replaced with one that could support modern-day entertainment, potentially turning the cultural icon into an entertainment landmark, according to the culture ministry.
RELATED STORIES
  Italian government giving away more than 100 heritage sites for free


Italy’s government is giving away more than 100 historic buildings for free on the understanding that any prospective owners must turn their site into a heritage attraction.
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Jobs    News   Products   Magazine   Subscribe
NEWS
€5bn to be invested into Italian heritage and tourism
POSTED 28 Feb 2018 . BY Tom Anstey
The Italian government has paid significant attention to the maintenance and restoration of its heritage sites in recent years, designating billions of euros to heritage projects
Italy’s biggest bank will inject €5bn (€6.1bn, £4.4bn) into the country’s heritage and tourism sectors, following a landmark deal with the country’s culture ministry to invest in projects over the next three years.

In a deal signed last month, Intesa Sanpaolo will use a large chunk of the financial package for restoration and redevelopment projects, making more buildings available for cultural use over the next three years.

Called the “Pact for Tourism 4.0”, the funding will also include money for training workers in the tourism sector, technological innovation, and modernisation of tourist accommodation.

“I'm really happy with this agreement which marks a change of direction in how tourism is dealt with; a sector in which we not only have to get out of a crisis, but also to steer a strong growth,” said the country’s minister for culture, Dario Franceschini.

"I say to entrepreneurs: invest in tourism. There's a need for both the public and private sectors to play their part."

According to its government, Italy’s tourism sector is worth an estimated €185bn (US$226.1bn, £163.3bn) a year, making up 11.8 per cent of the country’s GDP and 12.8 per cent of all employment in the country. In 2017, 117 million people visited Italy, with 403 million total overnight stays.

The Italian government has paid significant attention to the maintenance and restoration of its heritage sites in recent years, designating billions of euros to heritage projects.

In 2016, the government announced two major investments into the country’s heritage sites, earmarking €1bn (US$1.2bn, £883m) for cultural investments on projects across the country in addition to €300m (US$366.7m, £264.8m) to protect its most important heritage sites in need of restoration. Later that year, the government launched a campaign for the historic city of Rome, seeking €436m (US$532.9m, £384.9m) from corporate sponsors and donors to help restore historic sites in the city. Also during that year, the culture ministry announced plans to provide high-speed internet access at all of its 51 Unesco World Heritage Sites in an effort to boost its culture offering.

Last year, the government offered to give away more than 100 historic buildings for free on the understanding that any prospective owners must turn their site into a heritage attraction, in the hopes that the scheme would breathe new life into disused public buildings, including castles, farmhouses and monasteries.

Among the projects currently undergoing work, 2018 will see the completion of the restoration of the historic Rome Colosseum. Costing €25m (US$30.6m, £22m), the first phase of restoration included the surface cleaning of the northern and southern façades, and removing dirt and gunge created mainly by vehicle pollution, which gave the Colosseum a darkened look. Phase two of the restoration included work on the Colosseum’s underground vaults and passages – the areas where gladiators would wait before they entered the arena. By the end of this year, the arena’s floor will also be replaced with one that could support modern-day entertainment, potentially turning the cultural icon into an entertainment landmark, according to the culture ministry.
RELATED STORIES
Italian government giving away more than 100 heritage sites for free


Italy’s government is giving away more than 100 historic buildings for free on the understanding that any prospective owners must turn their site into a heritage attraction.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
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COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS