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NEWS
Attractions Review 2017: February
POSTED 21 Dec 2017 . BY Tom Anstey
There are potential plans for an entire theme park based on Aardman IP Credit: Blackpool Pleasure Beach
In a year of ups, downs, loops and scoops, Attractions Management looks back at some of the biggest stories to hit the headlines, giving possible indicators at what’s still to come in the year ahead.

Technology was high on the agenda in February, with some of the most shared Attractions Management news looking at advanced augmented reality and wearable technology. Theme parks made the cut too, with a popular British brand laying out its future ambitions.

A look at the future

Sony could be the company to take augmented reality to the next level after it filed a patent for a new technology – contact lenses that can project or record live video.

Switched on and off by a blink of the user's eyes – with the contacts able to detect if the blink is deliberate or not – image capture technology and data storage would be contained within the lens itself.

The task is not yet complete for Sony though, as it must find a way to fit the technology comfortably within the eye. If it can do this, the device could revolutionise the augmented reality market.

Disney makes its magic

For Disney, February marked the evolution of its technology, with the launch of an upgraded version of its wearable MagicBand.

Around US$1bn (€948m, £807m) was invested into the MagicBand technology to launch MagicBand 2. In addition to serving as a park entry ticket, FastPass payment system and hotel room key, the band also offers a sleeker design and detachable disk that can be put into an accessory called the MagicKeeper.

The MagicKeeper, designed for guests who do not want to wear the MagicBand on their wrists, can be worn around the neck or attached to clothing or bags via a detachable clip.

Following the launch of Volcano Bay in May, Disney competitor Universal also launched its own wireless device. Called Tapu Tapu, the wireless wearable interacts with different elements of the attraction, also introducing virtual queuing. With a simple tap at the entrance to a ride, guests receive a return time for the attraction, meaning they can spend more time enjoying the rest of the park instead of waiting in lines.

Wallace and Gromit plan big day out

Aardman Animations – creator of popular IPs such as Wallace and Gromit and Shaun the Sheep – revealed grand plans for its attractions and live experiences division in February, including a theme park dedicated to the creations of the British animation studio.

In addition to existing attractions including Wallace and Gromit’s Thrill-o-Matic ride at Blackpool Pleasure Beach and the Shaun the Sheep Experience at Skånes Djurpark, Aardman announced plans for a Shaun the Sheep FEC concept and an Aardman Experience.

“We have ambitions to develop our presence within the sector,” said Ngaio Harding-Hill, senior manager of attractions and live experiences for Aardman, speaking exclusively to Attractions Management. “We’d love to create an Aardman Land with the right partner.”

Check back with Attractions Management tomorrow to revisit the best of March 2017
Around US$1bn (€948m, £807m) was invested in the MagicBand technology which is now appearing in its second form Credit: Disney
The technology could record live video or project images into the eye using a simple blink to switch it on or off
RELATED STORIES
  Attractions Review 2017: January


The year 2017 started with a bang and the fireworks continued long after midnight on New Year's Eve. Iron Man took flight at Disney, while Hull celebrated as it kicked off festivities as the UK City of Culture. Elsewhere, plans were unveiled for a major redevelopment of the first theme park to come to Dubai.
  Disney launches MagicBand 2 wearable technology for its parks


Disney has launched its new wearable device, the second version of its hit MagicBand technology.
  Sony files patent for augmented reality contact lens


Sony has filed a patent for a new kind of augmented reality technology – a simple set of contact lenses with the ability to project or record live video.
  Exclusive: Aardman Animations outlines theme park ambitions


Aardman Animations – creator of popular IPs such as Wallace and Gromit and Shaun the Sheep – has grand plans for its attractions and live experiences division, with ambitions to create an entire theme park dedicated to the creations of the British animation studio.
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NEWS
Attractions Review 2017: February
POSTED 21 Dec 2017 . BY Tom Anstey
There are potential plans for an entire theme park based on Aardman IP Credit: Blackpool Pleasure Beach
In a year of ups, downs, loops and scoops, Attractions Management looks back at some of the biggest stories to hit the headlines, giving possible indicators at what’s still to come in the year ahead.

Technology was high on the agenda in February, with some of the most shared Attractions Management news looking at advanced augmented reality and wearable technology. Theme parks made the cut too, with a popular British brand laying out its future ambitions.

A look at the future

Sony could be the company to take augmented reality to the next level after it filed a patent for a new technology – contact lenses that can project or record live video.

Switched on and off by a blink of the user's eyes – with the contacts able to detect if the blink is deliberate or not – image capture technology and data storage would be contained within the lens itself.

The task is not yet complete for Sony though, as it must find a way to fit the technology comfortably within the eye. If it can do this, the device could revolutionise the augmented reality market.

Disney makes its magic

For Disney, February marked the evolution of its technology, with the launch of an upgraded version of its wearable MagicBand.

Around US$1bn (€948m, £807m) was invested into the MagicBand technology to launch MagicBand 2. In addition to serving as a park entry ticket, FastPass payment system and hotel room key, the band also offers a sleeker design and detachable disk that can be put into an accessory called the MagicKeeper.

The MagicKeeper, designed for guests who do not want to wear the MagicBand on their wrists, can be worn around the neck or attached to clothing or bags via a detachable clip.

Following the launch of Volcano Bay in May, Disney competitor Universal also launched its own wireless device. Called Tapu Tapu, the wireless wearable interacts with different elements of the attraction, also introducing virtual queuing. With a simple tap at the entrance to a ride, guests receive a return time for the attraction, meaning they can spend more time enjoying the rest of the park instead of waiting in lines.

Wallace and Gromit plan big day out

Aardman Animations – creator of popular IPs such as Wallace and Gromit and Shaun the Sheep – revealed grand plans for its attractions and live experiences division in February, including a theme park dedicated to the creations of the British animation studio.

In addition to existing attractions including Wallace and Gromit’s Thrill-o-Matic ride at Blackpool Pleasure Beach and the Shaun the Sheep Experience at Skånes Djurpark, Aardman announced plans for a Shaun the Sheep FEC concept and an Aardman Experience.

“We have ambitions to develop our presence within the sector,” said Ngaio Harding-Hill, senior manager of attractions and live experiences for Aardman, speaking exclusively to Attractions Management. “We’d love to create an Aardman Land with the right partner.”

Check back with Attractions Management tomorrow to revisit the best of March 2017
Around US$1bn (€948m, £807m) was invested in the MagicBand technology which is now appearing in its second form Credit: Disney
The technology could record live video or project images into the eye using a simple blink to switch it on or off
RELATED STORIES
Attractions Review 2017: January


The year 2017 started with a bang and the fireworks continued long after midnight on New Year's Eve. Iron Man took flight at Disney, while Hull celebrated as it kicked off festivities as the UK City of Culture. Elsewhere, plans were unveiled for a major redevelopment of the first theme park to come to Dubai.
Disney launches MagicBand 2 wearable technology for its parks


Disney has launched its new wearable device, the second version of its hit MagicBand technology.
Sony files patent for augmented reality contact lens


Sony has filed a patent for a new kind of augmented reality technology – a simple set of contact lenses with the ability to project or record live video.
Exclusive: Aardman Animations outlines theme park ambitions


Aardman Animations – creator of popular IPs such as Wallace and Gromit and Shaun the Sheep – has grand plans for its attractions and live experiences division, with ambitions to create an entire theme park dedicated to the creations of the British animation studio.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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