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NEWS
Disney launches MagicBand 2 wearable technology for its parks
POSTED 16 Feb 2017 . BY Tom Anstey
Around US$1bn (€948m, £807m) was invested in the MagicBand technology which is now appearing in its second form as MagicBand 2 Credit: Disney
Disney has launched its new wearable device, the second version of its hit MagicBand technology.

Since its release in 2015, Disney has been reportedly looking into ways to offer other wearable technology to its visitors. As wireless communications become prevalent in almost all aspects of life, the wearable tech market continues to increase, with smart wristbands such as the MagicBand, as well as smartwatches, smart glasses, and items of clothing all appearing at the forefront of the tech sector.

Around US$1bn (€948m, £807m) was invested in the MagicBand technology which is now appearing in its second form as MagicBand 2. In addition to serving as a park entry ticket, FastPass payment system and hotel room key, the new band will also offer a sleeker, curvier design and a detachable disk that can be put into an accessory called the MagicKeeper.

The MagicKeeper, which has been designed for guests who don’t want to wear the MagicBand on their wrists, can be worn around the neck or attached to anything via a detachable clip.

The band, which comes in a variety of colours, will also feature special release versions, based on Disney IPs such as Beauty and the Beast.

The Disney release comes within weeks of Universal’s unveiling of its TapuTapu device, which will be given to guests at its upcoming Volcano Bay waterpark as a means of alternate queueing. The Tapu Tapu will also be able to trigger water and light effects and other surprises around the park as guests explore.

Disney says that more than 29 million visitors to its parks have used MagicBands, with 99 per cent of its resort guests using the technology.
RELATED STORIES
  Disney accused of IP infringement over MyMagic+ system


Disney is the recipient of a second IP infringement suit as a result of the technology used in its very successful MyMagic+ magic band system, with the entertainment giant being taken to federal court over tracking functions used within the device.
  Disney eyes future wearables to grow MyMagic+


Disney is planning the next steps in its MyMagic+ campaign as it eyes the fast-growing wearables market for inspiration.
  Singapore trials wearable tags following success of Disney's MyMagic+


The Singapore Tourist Board (STB) is looking at using radio frequency identification technology (RFID) – similar to that launched in Disney theme parks earlier this year – to boost tourism spending and improve the country’s visitor experience.
  Disney CEO Bob Iger: MyMagic+ testing a 'real success'


Disney CEO Bob Iger has revealed the company’s highly-anticipated MyMagic+ programme helped Magic Kingdom theme park process an additional 3,000 guests per day when it was tested over the festive period.
MORE NEWS
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Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
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NEWS
Disney launches MagicBand 2 wearable technology for its parks
POSTED 16 Feb 2017 . BY Tom Anstey
Around US$1bn (€948m, £807m) was invested in the MagicBand technology which is now appearing in its second form as MagicBand 2 Credit: Disney
Disney has launched its new wearable device, the second version of its hit MagicBand technology.

Since its release in 2015, Disney has been reportedly looking into ways to offer other wearable technology to its visitors. As wireless communications become prevalent in almost all aspects of life, the wearable tech market continues to increase, with smart wristbands such as the MagicBand, as well as smartwatches, smart glasses, and items of clothing all appearing at the forefront of the tech sector.

Around US$1bn (€948m, £807m) was invested in the MagicBand technology which is now appearing in its second form as MagicBand 2. In addition to serving as a park entry ticket, FastPass payment system and hotel room key, the new band will also offer a sleeker, curvier design and a detachable disk that can be put into an accessory called the MagicKeeper.

The MagicKeeper, which has been designed for guests who don’t want to wear the MagicBand on their wrists, can be worn around the neck or attached to anything via a detachable clip.

The band, which comes in a variety of colours, will also feature special release versions, based on Disney IPs such as Beauty and the Beast.

The Disney release comes within weeks of Universal’s unveiling of its TapuTapu device, which will be given to guests at its upcoming Volcano Bay waterpark as a means of alternate queueing. The Tapu Tapu will also be able to trigger water and light effects and other surprises around the park as guests explore.

Disney says that more than 29 million visitors to its parks have used MagicBands, with 99 per cent of its resort guests using the technology.
RELATED STORIES
Disney accused of IP infringement over MyMagic+ system


Disney is the recipient of a second IP infringement suit as a result of the technology used in its very successful MyMagic+ magic band system, with the entertainment giant being taken to federal court over tracking functions used within the device.
Disney eyes future wearables to grow MyMagic+


Disney is planning the next steps in its MyMagic+ campaign as it eyes the fast-growing wearables market for inspiration.
Singapore trials wearable tags following success of Disney's MyMagic+


The Singapore Tourist Board (STB) is looking at using radio frequency identification technology (RFID) – similar to that launched in Disney theme parks earlier this year – to boost tourism spending and improve the country’s visitor experience.
Disney CEO Bob Iger: MyMagic+ testing a 'real success'


Disney CEO Bob Iger has revealed the company’s highly-anticipated MyMagic+ programme helped Magic Kingdom theme park process an additional 3,000 guests per day when it was tested over the festive period.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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