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NEWS
New Aston Villa FC owner eyes museum and theme park to attract overseas visitors
POSTED 23 May 2016 . BY Tom Anstey
Xia has the financial strength to fund such a project, with his net worth valued at more than £1bn Credit: Mark Schiefelbein/AP/Press Association Images
Tony Xia, new owner of recently relegated English football club Aston Villa, has revealed plans to develop a theme park and museum for the club as the businessman aims to attract visitors from overseas.

Speaking in an hour-long interview from his home in Beijing following his £74.5m (US$108.2m, €96.5m) acquisition of the club, Xia told The Daily Mail that the long-term plan for Villa included “a football museum and theme park to attract football tourists from China and India”.

While seemingly a stretch of the imagination for the club to get its own theme park, Xia has the financial strength to fund such a project, with his net worth valued at more than £1bn (US$1.4bn, €1.3bn). The businessman also has some experience in the sector, with his company the Recon Group operating ventures in IT, health, transport, design, tourism and finance.

Xia’s plans aren’t the first touting a theme park for a football club. In May 2014, Real Madrid president Florentino Perez had confidential meetings with an “American company” to scope out plans for a potential theme park project. Real Madrid also had designs for an amusement park as part of its US$1bn (€892m, £688m) resort island project on Ras al-Khaimah, but those plans were shelved in June 2013 due to lack of funding.

RELATED STORIES
  New Aston Villa owner aims to make the club the 'most famous football team in China'


Aston Villa has been purchased by Chinese businessman Dr Tony Jiantong Xia, who has set the ambitious target of making the team the “most famous” football brand in China.
  Real Madrid president wants club to have its own branded theme park


Plans for a Real Madrid theme park in Madrid look set to become a reality, after club president Florentino Perez had confidential meetings with an “American company” earlier this month to scope out plans for the project.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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Jobs    News   Products   Magazine   Subscribe
NEWS
New Aston Villa FC owner eyes museum and theme park to attract overseas visitors
POSTED 23 May 2016 . BY Tom Anstey
Xia has the financial strength to fund such a project, with his net worth valued at more than £1bn Credit: Mark Schiefelbein/AP/Press Association Images
Tony Xia, new owner of recently relegated English football club Aston Villa, has revealed plans to develop a theme park and museum for the club as the businessman aims to attract visitors from overseas.

Speaking in an hour-long interview from his home in Beijing following his £74.5m (US$108.2m, €96.5m) acquisition of the club, Xia told The Daily Mail that the long-term plan for Villa included “a football museum and theme park to attract football tourists from China and India”.

While seemingly a stretch of the imagination for the club to get its own theme park, Xia has the financial strength to fund such a project, with his net worth valued at more than £1bn (US$1.4bn, €1.3bn). The businessman also has some experience in the sector, with his company the Recon Group operating ventures in IT, health, transport, design, tourism and finance.

Xia’s plans aren’t the first touting a theme park for a football club. In May 2014, Real Madrid president Florentino Perez had confidential meetings with an “American company” to scope out plans for a potential theme park project. Real Madrid also had designs for an amusement park as part of its US$1bn (€892m, £688m) resort island project on Ras al-Khaimah, but those plans were shelved in June 2013 due to lack of funding.

RELATED STORIES
New Aston Villa owner aims to make the club the 'most famous football team in China'


Aston Villa has been purchased by Chinese businessman Dr Tony Jiantong Xia, who has set the ambitious target of making the team the “most famous” football brand in China.
Real Madrid president wants club to have its own branded theme park


Plans for a Real Madrid theme park in Madrid look set to become a reality, after club president Florentino Perez had confidential meetings with an “American company” earlier this month to scope out plans for the project.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

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