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NEWS
Zero Latency plans Asian expansion as CEO reveals new game for 2018
POSTED 27 Nov 2017 . BY Tom Anstey
Zero Latency has 13 locations worldwide, with further openings planned for 2018 Credit: Zero Latency
Zero Latency CEO Tim Ruse has revealed plans for the company moving forward, with a new game in the works offering competitive gameplay and expansion for the first time into Southeast Asia.

Earlier this month, Zero Latency opened its first free-roam VR arena in Mexico, teaming with cinema chain Cinépolis for the new venture, which is inside the Cinépolis Plaza Satélite multiplex in Mexico City.

Not resting on it laurels, the VR company – which now has offerings in Australia, Singapore, Japan, Spain, the US and the aforementioned Mexico – has big plans for 2018, with one major aspect being the development of its first competitive offering.

“We’ve got a team of 26 people and growing who are dedicated to product development with engineering and content,” said Ruse, speaking to Attractions Management.

“We’ve got a new game in pre-production at the moment. It’s a shooter but with more of a competitive gameplay aspect. Everything we’ve worked on to date has been cooperative, so competitive gameplay is something new and exciting for us.”

As part of Zero Latency’s global expansion plan, the company will open its first locations in Southeast Asia next year, and Ruse revealed plans to expand into four countries within the region.

“The details will be fully announced soon, but it’s a big expansion into that region,” he said. “There’s a big global opportunity here with free-roam VR and Zero Latency is leading that charge. We’ve put more than 200,000 players through our games that number grows as we put another 22,000 new players through every month worldwide.

“We’ve been building our technology for five years and our centres have been open to the public now for three. For us, 2018 and beyond is a great opportunity to keep expanding our global footprint into as many countries as possible.”
RELATED STORIES
  Exclusive: Moscow startup eyes global expansion with free-roam VR experiences


Russian virtual reality startup Anvio VR has set its sights on establishing multiple worldwide attractions after launching its debut product, a free-roam multiplayer zombie shooter which tracks the entire human body.
  Zero Latency secures new partner for Boston and Philadelphia VR arenas


Free-roam multiplayer VR provider Zero Latency has announced multiple new arenas, in Greater Boston, Massachusetts, and in Philadelphia, Pennsylvania.
  FEATURE: Technology: Virtual Ventures


Multi-player VR start-ups like The Void and Zero Latency are set to explode
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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NEWS
Zero Latency plans Asian expansion as CEO reveals new game for 2018
POSTED 27 Nov 2017 . BY Tom Anstey
Zero Latency has 13 locations worldwide, with further openings planned for 2018 Credit: Zero Latency
Zero Latency CEO Tim Ruse has revealed plans for the company moving forward, with a new game in the works offering competitive gameplay and expansion for the first time into Southeast Asia.

Earlier this month, Zero Latency opened its first free-roam VR arena in Mexico, teaming with cinema chain Cinépolis for the new venture, which is inside the Cinépolis Plaza Satélite multiplex in Mexico City.

Not resting on it laurels, the VR company – which now has offerings in Australia, Singapore, Japan, Spain, the US and the aforementioned Mexico – has big plans for 2018, with one major aspect being the development of its first competitive offering.

“We’ve got a team of 26 people and growing who are dedicated to product development with engineering and content,” said Ruse, speaking to Attractions Management.

“We’ve got a new game in pre-production at the moment. It’s a shooter but with more of a competitive gameplay aspect. Everything we’ve worked on to date has been cooperative, so competitive gameplay is something new and exciting for us.”

As part of Zero Latency’s global expansion plan, the company will open its first locations in Southeast Asia next year, and Ruse revealed plans to expand into four countries within the region.

“The details will be fully announced soon, but it’s a big expansion into that region,” he said. “There’s a big global opportunity here with free-roam VR and Zero Latency is leading that charge. We’ve put more than 200,000 players through our games that number grows as we put another 22,000 new players through every month worldwide.

“We’ve been building our technology for five years and our centres have been open to the public now for three. For us, 2018 and beyond is a great opportunity to keep expanding our global footprint into as many countries as possible.”
RELATED STORIES
Exclusive: Moscow startup eyes global expansion with free-roam VR experiences


Russian virtual reality startup Anvio VR has set its sights on establishing multiple worldwide attractions after launching its debut product, a free-roam multiplayer zombie shooter which tracks the entire human body.
Zero Latency secures new partner for Boston and Philadelphia VR arenas


Free-roam multiplayer VR provider Zero Latency has announced multiple new arenas, in Greater Boston, Massachusetts, and in Philadelphia, Pennsylvania.
FEATURE: Technology: Virtual Ventures


Multi-player VR start-ups like The Void and Zero Latency are set to explode
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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