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NEWS
Zero Latency secures new partner for Boston and Philadelphia VR arenas
POSTED 20 Mar 2017 . BY Alice Davis
Engineerium is one of Zero Latency's multi-player VR experiences
Free-roam multiplayer VR provider Zero Latency has announced multiple new arenas, in Greater Boston, Massachusetts, and in Philadelphia, Pennsylvania.

The Australian VR start-up – which already has arenas in Australia, Japan and Spain, as well as Orlando, Florida and two Kalahari resorts locations, in Wisconsin Dells, Wisconsin, and Pocono Mountains, Pennsylvania – has signed a deal with MindTrek to open the new venues in 2017.

Zero Latency developed its own patent-pending motion-tracking technology, which works with up to 16 participants, allowing each to move freely around the space in the game, monitor other players and control their own “weapon”.

With “dual arenas” opening in Woburn and Marlborough, Massachusettes, and one in Philadelphia, the upcoming locations will be the biggest yet, and can be combined into single 4,000sq ft (371sq m) gaming landscapes for an even bigger gaming experience. When used separately, the operator has the flexibility of being able to offer different experiences simultaneously.

MindTrek was recently started by three US entrepreneurs, Brad Wurtz, David Rzepski and David O’Connor. It’s expected more VR locations will open in 2018.

According to Zero Latency, these will be the only dual-arena facilities in the world and the largest free roam VR gaming facilities in the US.

“Zero Latency’s extraordinarily flexible approach to virtual reality gaming will give us the chance to instantly switch between games, change the length of games, or combine arenas for twice the play space throughout the day,” said MindTrek co-founder Brad Wurtz. “It’s the type of model that attracts repeat business and allows us to scale to demand on an hour-by-hour basis, which is attractive to us as operators.”

To read our recent interview with Zero Latency CEO Tim Ruse, see the Q1 17 edition of Attractions Management, or click here.
RELATED STORIES
  FEATURE: Technology: Virtual Ventures


Multi-player VR start-ups like The Void and Zero Latency are set to explode
  IAAPA attendees offered exclusive multi-player free-roam VR experience


Visitors to next week’s IAAPA Attractions Expo in Orlando, Florida, are being offered the chance to experience a large-scale virtual reality game, V Play Reality.
  FEATURE: Talking Point: How Can Attractions Harness the Power of VR?


VR technology offers seemingly endless possibilities, but is it worth investing in a VR experience – and where do you start?
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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NEWS
Zero Latency secures new partner for Boston and Philadelphia VR arenas
POSTED 20 Mar 2017 . BY Alice Davis
Engineerium is one of Zero Latency's multi-player VR experiences
Free-roam multiplayer VR provider Zero Latency has announced multiple new arenas, in Greater Boston, Massachusetts, and in Philadelphia, Pennsylvania.

The Australian VR start-up – which already has arenas in Australia, Japan and Spain, as well as Orlando, Florida and two Kalahari resorts locations, in Wisconsin Dells, Wisconsin, and Pocono Mountains, Pennsylvania – has signed a deal with MindTrek to open the new venues in 2017.

Zero Latency developed its own patent-pending motion-tracking technology, which works with up to 16 participants, allowing each to move freely around the space in the game, monitor other players and control their own “weapon”.

With “dual arenas” opening in Woburn and Marlborough, Massachusettes, and one in Philadelphia, the upcoming locations will be the biggest yet, and can be combined into single 4,000sq ft (371sq m) gaming landscapes for an even bigger gaming experience. When used separately, the operator has the flexibility of being able to offer different experiences simultaneously.

MindTrek was recently started by three US entrepreneurs, Brad Wurtz, David Rzepski and David O’Connor. It’s expected more VR locations will open in 2018.

According to Zero Latency, these will be the only dual-arena facilities in the world and the largest free roam VR gaming facilities in the US.

“Zero Latency’s extraordinarily flexible approach to virtual reality gaming will give us the chance to instantly switch between games, change the length of games, or combine arenas for twice the play space throughout the day,” said MindTrek co-founder Brad Wurtz. “It’s the type of model that attracts repeat business and allows us to scale to demand on an hour-by-hour basis, which is attractive to us as operators.”

To read our recent interview with Zero Latency CEO Tim Ruse, see the Q1 17 edition of Attractions Management, or click here.
RELATED STORIES
FEATURE: Technology: Virtual Ventures


Multi-player VR start-ups like The Void and Zero Latency are set to explode
IAAPA attendees offered exclusive multi-player free-roam VR experience


Visitors to next week’s IAAPA Attractions Expo in Orlando, Florida, are being offered the chance to experience a large-scale virtual reality game, V Play Reality.
FEATURE: Talking Point: How Can Attractions Harness the Power of VR?


VR technology offers seemingly endless possibilities, but is it worth investing in a VR experience – and where do you start?
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS