Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
World's longest slide to be wrapped around London's Orbit Tower
POSTED 30 Jul 2015 . BY Tom Anstey
The helter skelter by Bblur Architects will circle the tower five times Credit: Bblur Architects
The Queen Elizabeth Olympic Park, home of the London 2012 Olympic Games, has confirmed plans to build the world’s tallest and longest slide inside the ArcelorMittal Orbit tower.

Due to open to the public in Q1 2016, the 180m (590ft) helter skelter by Bblur Architects will start 76m (249 ft) above the ground, circling the tower five times before a 50m (164ft) straight run at the bottom. The slide will include transparent sections so riders can look at the view of the surrounding Olympic Park as they descend.

The tower itself has been somewhat controversial, receiving a largely negative public response to its potential both as a visitor attraction and because of its industrial look. Designed by Turner-Prize winning artist Sir Anish Kapoor and Cecil Balmond of engineering Group Arup, the £19.1m (US$29.8m, €27.2m), 114.5m (376ft) tall sculpture and observation tower is Britain’s largest piece of public art.

"What more exciting way to descend the ArcelorMittal Orbit than on the world’s longest and tallest tunnel slide,” said Peter Tudor, director of visitor services at the park. “This slide really will give a different perspective of Britain’s tallest sculpture.

"We are committed to ensuring our visitors have the best possible day out every time they visit, and as with all our venues, we are constantly exploring ways to ensure we lead the way with the latest visitor experience."

This won't be the first innovative slide project to be installed at a major London art landmark. In June, a specially-commissioned pair of slides which allow visitors to travel from the Hayward’s Gallery iconic glass pyramid ceiling to the entrance level were opened to fun-loving members of the public.
Credit: Bblur Architects
The slide will include transparent sections so riders can see the view of the surrounding Olympic Park Credit: Bblur Architects
RELATED STORIES
  London’s Olympic Park to host UK’s largest-ever snowsport event


London’s Queen Elizabeth Olympic Park will host the UK’s largest-ever snowsport and music festival in November (2015).
  “Glittering jewel” of culture to be created by LDA Design at London’s Olympic Park


LDA Design has been selected to masterplan a university campus at London’s Olympic Park, featuring a museum, collections libraries and performance spaces.
  Smithsonian planning first international site at London's Olympic Park


The US-based Smithsonian Institute is working to finalise a deal to open its first international location at site of the former Olympic Stadium in London.
  Haworth Tompkins in the running for ‘Olympicopolis’ project


A host of leading architecture practices feature on the shortlist – revealed today (12 December) – for the competition to design a culture and education quarter at Queen Elizabeth Olympic Park in London.
MORE NEWS
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
LATEST JOBS
National Event Planning and Logistics Officer
English Heritage
Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
+ More jobs  

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
World's longest slide to be wrapped around London's Orbit Tower
POSTED 30 Jul 2015 . BY Tom Anstey
The helter skelter by Bblur Architects will circle the tower five times Credit: Bblur Architects
The Queen Elizabeth Olympic Park, home of the London 2012 Olympic Games, has confirmed plans to build the world’s tallest and longest slide inside the ArcelorMittal Orbit tower.

Due to open to the public in Q1 2016, the 180m (590ft) helter skelter by Bblur Architects will start 76m (249 ft) above the ground, circling the tower five times before a 50m (164ft) straight run at the bottom. The slide will include transparent sections so riders can look at the view of the surrounding Olympic Park as they descend.

The tower itself has been somewhat controversial, receiving a largely negative public response to its potential both as a visitor attraction and because of its industrial look. Designed by Turner-Prize winning artist Sir Anish Kapoor and Cecil Balmond of engineering Group Arup, the £19.1m (US$29.8m, €27.2m), 114.5m (376ft) tall sculpture and observation tower is Britain’s largest piece of public art.

"What more exciting way to descend the ArcelorMittal Orbit than on the world’s longest and tallest tunnel slide,” said Peter Tudor, director of visitor services at the park. “This slide really will give a different perspective of Britain’s tallest sculpture.

"We are committed to ensuring our visitors have the best possible day out every time they visit, and as with all our venues, we are constantly exploring ways to ensure we lead the way with the latest visitor experience."

This won't be the first innovative slide project to be installed at a major London art landmark. In June, a specially-commissioned pair of slides which allow visitors to travel from the Hayward’s Gallery iconic glass pyramid ceiling to the entrance level were opened to fun-loving members of the public.
Credit: Bblur Architects
The slide will include transparent sections so riders can see the view of the surrounding Olympic Park Credit: Bblur Architects
RELATED STORIES
London’s Olympic Park to host UK’s largest-ever snowsport event


London’s Queen Elizabeth Olympic Park will host the UK’s largest-ever snowsport and music festival in November (2015).
“Glittering jewel” of culture to be created by LDA Design at London’s Olympic Park


LDA Design has been selected to masterplan a university campus at London’s Olympic Park, featuring a museum, collections libraries and performance spaces.
Smithsonian planning first international site at London's Olympic Park


The US-based Smithsonian Institute is working to finalise a deal to open its first international location at site of the former Olympic Stadium in London.
Haworth Tompkins in the running for ‘Olympicopolis’ project


A host of leading architecture practices feature on the shortlist – revealed today (12 December) – for the competition to design a culture and education quarter at Queen Elizabeth Olympic Park in London.
MORE NEWS
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS