London’s Queen Elizabeth Olympic Park will host the UK’s largest-ever snowsport and music festival in November (2015).

Freeze Big Air will see more than 60 of the world’s best snowboarders and skiers compete in a number of disciplines – including taking on a huge real snow jump created out of 360 tonnes of snow.

Olympic bronze medallist Jenny Jones has been confirmed as an ambassador for the festival, which will take place on 14 November and forms part of UK Sport’s National Lottery-funded major events programme.

As snowboard big air is likely to become an official Olympic event at the 2018 Winter Olympics, the London Freeze Big Air will be seen as one of the most important qualifiers on the calendar in the lead up to the 2018 Games held in South Korea.

This means that the event in London is likely to attract the best riders in the world to battle for crucial qualification points.

Freeze Big Air is being organised in by event operator Vision Nine, in partnership with the Mayor of London, UK Sport and British Ski & Snowboard.

Simon Morton, director of major events at UK Sport, said: “Hosting a Big Air World Cup in London is a massive boost for winter sport in Great Britain; showcasing some of the world’s most exciting winter sport athletes on Queen Elizabeth Olympic Park will add even more variety to the wealth of world class sport the British public can enjoy on home soil.”

The Mayor of London, Boris Johnson added: “The Freeze Big Air Festival is clear proof that anything is possible at the magnificent Queen Elizabeth Olympic Park.

“We have already hosted a plethora of world class sporting events and can now add Olympic-level snowboarding to that incredible mix. It promises to be an extraordinary day that adds to our reputation as the world’s number one sporting city.”

For more information on the event, click here.