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NEWS
World Food Center Experience will be ‘Silicon Valley’ of food
POSTED 20 Oct 2021 . BY Tom Walker
The attraction is set to open to the public in 2023 Credit: BRC Imagination Arts
Plans for the World Food Center Experience have been given the green light
The project is set to open to the public in 2023
Designed by BRC Imagination Arts, the visitor attraction will form part of the larger World Food Center
The attraction will challenge visitors and what they know about global food production
Plans for the World Food Center Experience in Ede, Netherlands, have been given the final green light by the Provincial Executive of Gelderland.

The approval means that the project can now move ahead and is set to open to the public in 2023.

The visitor attraction will form part of the larger, World Food Center (WFC) project, which will create an entirely new district in Ede.

Dubbed the "Silicon Valley of food", WFC will offer business spaces, research opportunities and a number of other services for food-related businesses.

Sitting at the centre of the district, the World Food Center Experience will offer a visitor journey that will challenge what guests know about global food production and research, food security and safety.

The attraction will become an interactive platform exploring the impact of the world’s food choices and the importance of sustainable and healthy food production.

Designed by BRC Imagination Arts, the attraction will be located at the former Maurits Zuid barracks site within the World Food Center.

BRC's concept will take guests on a personalised journey that will "challenge what they know about how food is produced and consumed, worldwide".

The design will also look to encourage social discussions among visitors – and their communities – about the impact of the world’s food choices, climate change, and the importance of sustainable food production.

BRC is working with its Dutch partners, Heijmerink Wagemakers, key stakeholders from the World Food Center, the Netherlands government, the regional Foodvalley business community, research institutions and non-governmental organisations (NGOs) to design and build the immersive experience.

Brad Shelton, creative director at BRC Imagination Arts and the project lead, said: “The world needs to have these vital conversations about sustainability and we’re thrilled to be creating a platform to encourage this dialogue and the sharing of ideas.
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Jobs    News   Products   Magazine
NEWS
World Food Center Experience will be ‘Silicon Valley’ of food
POSTED 20 Oct 2021 . BY Tom Walker
The attraction is set to open to the public in 2023 Credit: BRC Imagination Arts
Plans for the World Food Center Experience have been given the green light
The project is set to open to the public in 2023
Designed by BRC Imagination Arts, the visitor attraction will form part of the larger World Food Center
The attraction will challenge visitors and what they know about global food production
Plans for the World Food Center Experience in Ede, Netherlands, have been given the final green light by the Provincial Executive of Gelderland.

The approval means that the project can now move ahead and is set to open to the public in 2023.

The visitor attraction will form part of the larger, World Food Center (WFC) project, which will create an entirely new district in Ede.

Dubbed the "Silicon Valley of food", WFC will offer business spaces, research opportunities and a number of other services for food-related businesses.

Sitting at the centre of the district, the World Food Center Experience will offer a visitor journey that will challenge what guests know about global food production and research, food security and safety.

The attraction will become an interactive platform exploring the impact of the world’s food choices and the importance of sustainable and healthy food production.

Designed by BRC Imagination Arts, the attraction will be located at the former Maurits Zuid barracks site within the World Food Center.

BRC's concept will take guests on a personalised journey that will "challenge what they know about how food is produced and consumed, worldwide".

The design will also look to encourage social discussions among visitors – and their communities – about the impact of the world’s food choices, climate change, and the importance of sustainable food production.

BRC is working with its Dutch partners, Heijmerink Wagemakers, key stakeholders from the World Food Center, the Netherlands government, the regional Foodvalley business community, research institutions and non-governmental organisations (NGOs) to design and build the immersive experience.

Brad Shelton, creative director at BRC Imagination Arts and the project lead, said: “The world needs to have these vital conversations about sustainability and we’re thrilled to be creating a platform to encourage this dialogue and the sharing of ideas.
RELATED STORIES
Johnnie Walker visitor centre, designed by BRC, opens at Clynelish distillery


The Clynelish Distillery has opened the doors to a new visitor experience near Brora, in the Scottish Highlands.
BRC founder Bob Rogers: '2021 will see a surge in our industry'


Bob Rogers, the founder of BRC Imagination Arts, has predicted that the visitor attraction industry will see a "surge in interest" during 2021, as the global tourism industry begins its slow journey to recovery.
FEATURE: Interview: Bob Rogers


As BRC Imagination Arts celebrates 40 years in business, its founder celebrates his team’s achievements
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Scruffy Dog Creative Group and Simtec Systems have partnered to launch a new immersive trackless dark ride featuring the popular Mattel IP, Fisher-Price.
Dohmen and Bertens join forces to launch Tourist Development and Attraction Consultants
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Puy du Fou to create first US attraction
Puy du Fou is set to enter the US attractions market with its iconic, immersive themed visitor experience, after securing a partnership with the Eastern Band of the Cherokee Indian (ECBI).
Mather & Co-designed Gretna Green Experience opens to the public
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
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Red Raion Showreel 2021
Another year has passed, and we’re definitely happy with what we have accomplished in 2021! Find out more...
More videos:
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Red Raion Showreel 2021 – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

07 Jun 2022

World Sauna Forum 2022

Lapland Hotels Arena, Tampere, Finland
07-10 Jun 2022

IAAPA Expo Asia 2022

Hong Kong Convention & Exhibition Centre, Hong Kong, Hong Kong SAR
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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